Strategic Analysis Summer 2012 Renaissance Ft. Lauderdale plantation
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Transcript of Strategic Analysis Summer 2012 Renaissance Ft. Lauderdale plantation
STRATEGIC ANALYSIS SUMMER 2012
RENAISSANCE FT. LAUDERDALE PLANTATION
Shawneen ChisholmJasinet CobleJanelle HackettBrad MeaneyCraig Wright
Core Compete
ncies
CO ALIGNMENT MODEL
Co-Alignment Model
Competitive Method
Task Environmen
t
Remote Environmen
t
REMOTE ENVIRONMENT
ECOLOGICAL Energy consumption - rate of energy usage
or the total amount of energy used over a specified period
In 2013, $3.67 per
gallon
In 2012, $3.71 per
gallon
In 2012, 6.2 million barrels per day
In 2013, 6.4 million barrel per
day 21% lower than in 2010 compare to 2011
By 2040, oil and natural gas 60% of global demand
ECOLOGICAL Forces affecting Energy Consumption
30% higher in 2040This will require trillions of dollars in investment and advances in energy technology.
Population
Transportationtransportation will rise by nearly 45% from 2010 to 2040
ECONOMIC INDICATORS
CURRENCY The dollar faces a
growing challenge in its long-standing role as the world's dominant reserve currency from the Chinese Yuan
Economic
SOCIO-CULTURAL
SOCIO-CULTURAL
SOCIO-CULTURAL
How many billions of dollars in sales will companies
generate via social commerce by 2015?$30 BILLION
TECHNOLOGICAL 51.8% of
internet users in 2013 will use social media for decision making
Revenues – Increase 24%
TECHNOLOGICAL MARKETING BUDGETS
7.4%, 10.8%, 19.5%
161.5%
POLITICAL
TASK ENVIRONMENT
GEOGRAPHIC MARKET AREA
Travel over 2,000 miles
United States 70%- Florida, New England Area, and MidwestLatin America 30%- Brazil
BUYING GROUPS
Online Travel Agency (OTA) is an online self-booking website that sells on services such as hotel rooms, car rentals, and cruise line tickets to customers
50% of leisure trips and 40% of business trips are booked online
In 2011, USA generated $93
billion in revenue in
online travel
In 2010, travel online booking generated $256 billion globally
INDUSTRY CRITICAL SUCCESS FACTOR
INDUSTRY CRITICAL SUCCESS FACTOR
INDUSTRY CRITICAL SUCCESS FACTOR
REGULATORS 2011 – 5,000 of 300,000 public pools and spas compliant
1.7%
Competitive Analysis
ELECTRICITYSuppliers
LINENSuppliers
FOOD AND BEVERAGESuppliers
CUSTOMER OF TOMORROW
COMPETITIVE METHOD: RUNTRIZ
http://www.youtube.com/watch?v=EvkaSkP_L0Q&feature=colike
How people are currently using smartphones ?
75 million
By 2015, what percentage of mobile payments transactions will occur?
40%
What is the percentage of hotels that plan to offer programs for mobile devices?
47%
COMPETITIVE METHOD: RUNTRIZ
RUNTRIZ HOTEL EVOLUTION APPLICATIONS Benefits produced by competitive method to
guest
How much will sales increase when customers are given the opportunity to order products/service
via touchscreen??
15-30%
COMPETITIVE METHOD: RUNTRIZ
COMPETITIVE METHOD:MEETING SPACE COMPANION & IPAD CONCIERGE
MEETING SPACE COMPANION
IPAD NAVIGATOR
IPAD NAVIGATOR
LIFE SPAN
CAUSE AND EFFECT iPad Users
30% of travelers 25 million units
Forecasted Sales –232 Million units by
2016
CAUSE AND EFFECT Meeting Space
Availability and Rooms revenues for 2011
$2.14M
Meeting Space Companion with iPad
Meeting Space Rev
$386K
2013 -> $2.5M
CAUSE AND EFFECT Concierge =
Navigator Navigator
for Concierge use mainly
Guest prohibited Space
iPad Navigator Improved Customer
Experience Increased Customer
Retention Annual Room Night
increase
900
ASSUMPTIONSWhat is the overall cost to implement 13
iPads into a hotel?
$5,685
iPad Product
iPad Wall Mount
Docking Station Mount
TAXES
ASSUMPTIONSHow much ($) room revenue can be
generated the first year from implementing iPads into the hotel
concierge?
$108,922
ADR = $121
Annual Room Nights
Increase 900
ASSUMPTIONSBy how much percent, do you think the Meeting Space Companion can increase
meeting space rental revenues in year 1?
18%
COST – REVENUE - PROFIT
Profit = $1.61
M
Revenue =
$1.62M
Cost = $5,68
5TOTAL PROFIT
= $1.61
M
iPad Navigator and Meeting Space Companion Recap
CORE COMPETENCIES
Food and Beverage- Bin 595 Restaurant Quality Control- Guest Service Standards
Structural Development- Overall Appearance
COMPETITIVE METHODSFood and Beverage-
Bin 595 Restaurant
Runtriz Ipads
Structural Development-
Overall Appearance
Runtriz Ipads
Quality Control-
Guest Service Standards
Runtriz Ipads
COMPETITIVE METHODSFood and Beverage-
Bin 595 Restaurant
Runtriz
• Order Menu Items
• Make dinner reservations
• Communicate with staff about
preferences
Ipads
• Display Menus
• Galleries and Videos
• Show key ingredients and
dish display
COMPETITIVE METHODSFood and Beverage-
Bin 595 Restaurant
Runtriz Ipads
Structural Developmen
t- Overall Appearance
Runtriz Ipads
Quality Control-
Guest Service Standards
Runtriz Ipads
COMPETITIVE METHODSStructual
Development: Overall
Appearance
Runtriz
• E-BLAST construction and building
updates completed.
• Guest feedback
• Censor which areas you
would like to highlight
Ipads
• Overall feel would be more
modern
• Technology would keep in
line with updated
renovations
COMPETITIVE METHODSFood and Beverage-
Bin 595 Restaurant
Runtriz Ipads
Structural Developmen
t- Overall Appearance
Runtriz Ipads
Quality Control- Guest
Service Standards
Runtriz Ipads
COMPETITIVE METHODSQuality Control: Guest Service
Standards
Runtriz
• Improve communication between guests and hotel staff
• Service is in real time
• Requests are tracked to form guest profiles
Ipads
• Guests can make requests from meeting
space
• Hotel, Restaurant,
and area information is
readily available