Strategic Analysis Boeing
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![Page 1: Strategic Analysis Boeing](https://reader033.fdocuments.in/reader033/viewer/2022061109/5451a668af795904308b4787/html5/thumbnails/1.jpg)
Boeing
PGDM BGroup # 13
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Five Forces
Threat of New Entrants• High Capital Investment• Technology• Lead Time• Government Barriers• Availability of large market• Economies of scale and scope
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Five Forces
Threat of Substitutes• High Speed Bullet Trains• LeasingBargaining Power of Suppliers• Less number of buyers• Global Outsourcing• Technological Expertise
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Five Forces
Bargaining Power of Buyers• Switching Costs• Low Cost AirlinesCompetitive Rivalry• Duopoly
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Strategic Groups
Boeing & Airbus
Bombardier , Embraer,
Mitsubishi, China
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External Analysis
• Duopoly • Airbus – Heavily subsidized• Boeing’s aid from government – Federal R&D
contracts from Pentagon and NASA• Tax breaks• Strict US Laws - FCPA
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Internal Analysis
• Much diversified portfolio built around the competency of aviation designing
• Commercial & Military Aircrafts, Missiles, Satellites, Wind Turbines etc
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SWOT ANALYSIS
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Value Chain Analysis
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• Boeing Capital Corporation• Lean manufacturing• Advancing Aviation Performance Programme,
MyBoeingFleet Web portal
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Tetra threat Framework
Response to Imitation• Most credible threat – China• Years of experience in military aircraft• Government support – Capital, Assured
market• Integrated player• Large domestic market• Technology Transfers• Response - IPR, Brands, Lead Time
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Response to Substitution• Boeing Available Aircraft
Response to Holdup• Outsourcing Strategy• Dream liner – 70% of the components outsourced• Offset Agreements• Best in breed technology at low cost• Core-competency being diluted?• Delays, cost overruns, complex supply chain • Loss of jobs in America, opposition from engineers
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Threat of Slack• Ethical Issues• Labor Unions - Transferred production from
Washington State to South Carolina(Right to Work State), Presidential election topic
• Culture Clashes after mergers – McDouglas defence company, lost focus on commercial sector
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Core competencies
• Offset agreement (outsourcing)• large-scale implementation systems & R &
D(unique knowledge of wing technology and new lightweight composites)• Strategic partnership with NASA, and The
United States Air Force