Strategic alliances
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Transcript of Strategic alliances
STRATEGIC ALLIANCES
Tatiana Giraldo 1520101046
A Strategic Alliance is a relationship
between two or more parties to pursue a set of agreed upon goals or to meet a critical business need while remaining independent organizations.
• joining of forces and resources
cooperation or collaboration
• THE ALLIANCE
synergy
• technology transfer
• economic specialization
• shared expenses and shared risk.
THE
key success factors of the alliance
individual excellence Importance interdependence Invest Information institutionalization
Types of strategic alliances
Joint venture
Equity strategic alliance
Non-equity
strategic alliance
Global Strategi
c Alliances
Stages of Alliance Formation
Strategy Development alliance's feasibility, objectives and rationale.
Partner Assessment involves analyzing a potential partner’s strengths and weaknesses
Contract Negotiation realistic objectives
Alliance Operation senior management commitment
Alliance Termination Alliance
Allowing each partner to concentrate on activities that best match their capabilities.
Learning from partners & developing competences that may be more widely exploited elsewhere.
A strategic alliance could help a company develop a more effective process, expand into a new market or develop an advantage over a competitor
Dealing with diverse or conflicting operating practices
Dealing with conflicting objectives, strategies, corporate values, and ethical standards
Becoming too dependent on another firm for essential expertise over the long-term
advantages disadvantages
examples
A clothing retailer might form a strategic alliance with a single clothing manufacturer to ensure consistent quality and sizing.
A major website could form a strategic alliance with an analytics company to improve its marketing efforts.
http://en.wikipedia.org/wiki/Strategic_alliance
`http://www.investopedia.com/terms/s/strategicalliance.asp
http://www.businesswire.com/news/home/20110113005670/en/Tata-Coffee-Starbucks-Sign-MoU-Strategic-Alliance