STRATEGICSTRATEGIC HOLDING

Transformation of the Company as an effort to improve the performance, after the adoption of Functional Holding through synergy of their respective competence of companies, both in operations and in marketing. Company to improve the quality of the organization and conduct more intensive communication with stakeholders in each operating company.In 2012, the Company intensified efforts to establish a more strategic holding company ensures the implementation of synergies in all operational aspects of the company that shelter under the group of companies. Through the establishment of strategic holding, the Company believes the full potential and competence of the company in the group either in operations, production and marketing especially, can be the one with the better mix to deliver optimal performance. Through the application of strategic holding, then the position "Holding" of the subsidiary (ie cement company and a subsidiary that will come) to be very clear, namely:1. HoldCo determine the direction of the group2. In the coming period, each additional OpCo will be at the same level as the existing OpCoWith a clear position and function of these, you will get a variety of key benefits, including:

1. The clear separation between the roles of HoldCo vs OpCo with clear separation of the roles and responsibilities under separate legal entities. Allowing HoldCo HoldCo to operate as a "pure" to manage all subsidiaries OpCo.2. In the short term: Potential benefits of higher synergies can be derived for better relationship and increased cooperation between OpCo.3. In the long run: a. Support the future growth of the Company in the implementation of regional and international expansion strategy through the acquisition of other cement companies.b. Maximizing the knowledge and ability of the group in a variety of operational areas, including: marketing, procurement, R & D, to drive operational improvements and performance optimization through the implementation of best practices in each of these fields.