DATA @JAWBONEUNBOXING DATA STARTUPS

EUGENE MANDEL (@EUGMANDEL) JAWBONE

STRATA + HADOOP WORLD, 2015, SAN JOSE

THE PATH TO BETTER STARTS HEREUP® is a revolutionary system that guides you every step of the way to a better, healthier you.

Tracking hardware, sensors and algorithms

Engaging application and service

Science and data insight

API partners and signals

CO2

UP IS A SYSTEM

JAWBONE DATABILLIONS OF EVENTS/DAY

MOVEMENT

SLEEP

WORKOUTS

MEALS

MOOD

API PARTNER SIGNALS

WAKING UP TO NAPA EARTHQUAKE

GOALS

ROBUST DATA INFRASTRUCTURE DATA PRODUCTS DATA STORIES

PAST

MULTIPLE DATABASES (MYSQL, MONGO, CASSANDRA)

DISTRIBUTED EVENT LOGGING -> SCRIBE -> S3

ANALYSIS BY EMR JOBS ON EVENT FILES OR QUERY PRODUCTION DATABASES

DATA PIPELINES

MYSQL -> ETL (EMR) -> REDSHIFT

DISTRIBUTED EVENT LOGGING -> KINESIS -> S3

DISTRIBUTED EVENT LOGGING -> KINESIS -> STREAMING ETL -> REDSHIFT

S3 EVENT LOGS -> BATCH ETL (EMR, SPARK) -> REDSHIFT

REDSHIFT -> ANALYSIS (SQL, PYTHON, SPARK) -> REDSHIFT

REDSHIFT -> DATA PRODUCT LOGIC -> DYNAMO DB

FUTURE

ONE “DATA RIVER” INFRASTRUCTURE TO SUPPORT ANALYTICS, DATA STORIES AND DATA PRODUCTS

THANK YOU!@EUGMANDEL

HTTP://BIT.LY/17CLJRV