Strang_BrandPlan_Final_2015

STHE BRAND

2015PLAN

SNAVIGATIONLOGO EVALUATION

Who is [STRANG] and strang. ?

What are the differant parts ofBrand Identity?

Understanding the Logos.

How does [STRANG] interact?

How can we affect each target market?

How can [STRANG] distribute material?

How will [STRANG] and stramg. portray their seperate images?

Who is the [STRANG] Team?

Getting information from Miami to T-ride.

How will we work together?

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THE PREPLAN

THE INITIATION

THE TEAM

THE BRAND

PLANSPHASE 1THE

LOGO EVAL.

[ ]strang.

[

[ ]]THE

BRACKETS

Vs.

The Brackets are [STRANG]’s most indentifiable mark. This is called the Brand Mark. Anything that has to do with Architecture, Design, or Making that also has the []’s SHOULD BE recognized as [STRANG] territory.

A good example is Nike. Anything that has to do with Athletics, Shoes, or Sports that also has the IS recog-nized as Nike territory.

M0DERNISM

CONTEXTUAL

COASTAL

RESIDENCE

SUSTAIN

TIMELESS

ADAPTATION

M0DERNISM

CONTEXTUAL

COASTAL

RESIDENCE

SUSTAIN

TIMELESS

ADAPTATION

[ ]THE brandLogo

The Brand Identity exists to represent and identify a company or product. The brand name tells us what it is called or who it is made by. In this case, differant from just the brackets, we now eliminate any guessing of what is [STRANG] territory. This is the ultimate trademark brand.

The Brand Mark exists to provide differentiation amung competition. The mark offers a visual cue that aids in brand identification. When used with the Identity the Logo is created.

STRANG + [ ] = [STRANG]

THE BRAND MARKTHE BRAND IDENTITY/NAME

The Brand Logo provides an identity for a company amungst their compitition and recognizability within the consumer market.

strang.[ ]THE culture

Logo

The Brand Identity is strang. Simple, yet it relates back to the Brand Logo, which represents the entire brand and parent company.

The Brand Mark 1 is the period at the end. This suggests pedigogy and hints at the intended purpose of this new identity-- an exploration of culture, art, travel, learn-ing.... the list goes on.

The Culture Logo provides a deeper look at the cuture/mindest/values of the parent brand [STRANG].This is usual found within a company that employs its own media/marketing team. The cultural identity willbe used with the CULTURE page on the [STRANG] website. It could be used in side project publications, explorations, videos and other media/graphical focused work.

THE BRAND MARK 1THE BRAND IDENTITY/NAME

strang.MEDIA

TARGET MARKETARCHDESIGNTARGET MARKET

PROFESSIONALTARGET MARKET

COMPETITIVETARGET MARKET

HUMANITARIANTARGET MARKET

THE BRAND

PLANSPHASE 1THE

INITIATION

LET’S RECAP... ...SAY ITCoke

?

PHASE 1 PHASE 2

IDENTITYBRAND

BRAND MARK

BRAND VALUE

The bottle shape with theamber glass is enough torecognize this BRAND

Nothing does more for your brands product than displaying it.

Font and Color give it away.

+ LIKE A

COMMERCIAL

MARKETS

BRANDS

COMM- NICAT- IONII

I

III HUMANITARIANMEDIA

ARCH/DESIGNPROFESSIONALCOMPETITIVE

THINKDOSAY

KNOW

strang.

WITH SOCIAL MEDIA.

AFFECT THE TAGET MARKETS OF &

PROFESS-

COMM-UNITY

IONAL

SAY ITHUMANITARIANARCH/DESIGN-TO-

strang.

WITH SOCIAL MEDIA.



@

#-If you Tweet with a hashtag on a public account, anyone who does a search for that hashtag may find your Tweet -Use hashtags only on Tweets relevant to the topic.

-Clicking on a hashtagged word in any message shows you all other Tweets marked with that keyword.

-If you Tweet with a hashtag on a public account, anyone who does a search for that hashtag may find your Tweet -Use hashtags only on Tweets relevant to the topic.

-Clicking on a hashtagged word in any message shows you all other Tweets marked with that keyword.

-Hashtags turn topics and phrases into clickable links in your posts on your personal Timeline or Page. This helps people find posts about topics they’re interested in.

-You'll only see posts on your personal timeline that were shared with you directly.

-You can search for a hashtag using the search bar at the top of any page

ABILITY REMOVED JANUARY 2014

ABILITY REMOVED JANUARY 2014

REPLACED WITH AN ADVANCEDTARGETING MENU

-Before updating, check and see if any of the topics in the status update have a Facebook page and “like” them. You must like a page or befriend a person to tag them in an update on your page.

-@Mentions show up on that person wall feed after you like their page. It doesnt matter where you place the @mention within the post.

-Facebook mentions also work as a great way to credit sources.

-If someone @replies you— this means they start a tweet with @yourusername—you will see that in your main timeline if you follow the person. But you’ll see it in your replies tab, whether you follow them or not.

-If someone @tags you— this means they place an @yourusername anywhere but in the begginning of the tweet. you will see that in the feeds of all of your followers.

-Place a “.” before the @mention in the beggining of a tweet to route it publicy.

- The person @mention’ed may receive a notification that you mentioned them in a post (depending on their notification settings.)

-@mentions do not show up on the mentioned accounts news feed.

-This encourages the mentioned person or company to recipro-cate in some way.

WITH SOCIAL MEDIA.



@ # @ # @ # @ #

1

4

3 3 3

4

4 Places post on another’s feed3 Forces an interaction with another. 2 Evokes an interaction with another.1 Tags the post but notifies no other.

COMI

NG

DECEMBER

‘14

GRADES + MEANINGS#

00

22 2 2

8

27

9

WITH SOCIAL MEDIA.



.

REMAININGCHARACTER COUNT

BUTTON TO FEED TWEET TO DASH

LOCATION IS ENABLED

PERIOD TO ROUTE THETWEET TOPUBLIC FEED.

@MENTION USED TO PROVOKEINTERACTION

MORE TAGSUSED BECAUSEOF TWITTERNATURE

(+) @MENTION USED TO PROVOKEINTERACTION

A POLL WILLFORCE INTERACTIONWITH FOLLOWING

POST WILL BE PERSONALLYDELIVERED TOPROFILES LISTED.

POST PRIVACYFILTER

WITH SOCIAL MEDIA.



CATAGORIESALLOW FOR A FILTERED TARGET AUDEINCE

@MENTION USEDTO ROUTE POST TOANOTHER’S WALL.(MUST LIKE THEM FIRST)

@MENTION THELOCATION. THESE PAGES USUALLY HAVE A LARGER FOLLOWING.

ESTIMATED REACH

TARGET AUDIENCE

TOTAL TARGETED, FILTERED FOLLOWERS

CATAGORY OPTION AREA

THE BRAND

PLANSPHASE 4THETEAM

strang.MEET

CULTURE

strang.It's what makes our firm unique and is the sum of our values, traditions, beliefs, interactions, be-haviors, and attitudes.

MEET

strang.

. . . .

. . . .. . . .. . . .

strang. BRANDING

CULTURE

CULTURE

strang.

STHE BRAND

2015PLAN

Strang_BrandPlan_Final_2015

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