I Introduction

A. Nature of business/products/servicesB. Current revenue size and profitC. Major markets servedD. Number of employees

II Research Design and Methodology

A. Data and Information SourcesB. How information was obtained and methodologies usedC. Major assumptions and limitations

III Company’s Vision and Mission

A. Current Vision, Mission and Objectives of the companyB. Evaluation and RecommendationC. Recommendation on how you will communicate the vision and mission to the

employees and other stakeholders

IV External Analysis

A. General Environmenta. Current and Expected Outlook (PESTLE)

i. Economic developmentsii. Socio-cultural, demographic trends, lifestyle changes

iii. Technological developmentsiv. Political, legal, governmental aspectsv. Ecological aspects

b. Opportunities and Threats i. Market Demand and Opportunities

ii. Types of products and services offerediii. Intensity of competitioniv. Suppliers and Distributorsv. Costs of Doing Business

B. Industry and Competitor Analysisa. Market Size, Growth Rate and Stage in Growth Cycleb. Market Share Analysisc. Buyer/Customer Profiled. Factors Affecting Costs of Doing Businesse. Operations/Production aspectsf. Technology developmentsg. Industry Financial Analysish. Problems in the Industryi. Critical Success Factors in the Industryj. Porter’s Five Forcesk. Competitor Analysis

i. Major competitors

ii. Competitive Profile MatrixC. Summary and Conclusion

a. Summary of Major Opportunities and Threatsb. External Factor Evaluation Matrixc. Key Strategic Issuesd. Conclusion on Company’s Competitive Position

V Company Analysis

A. Review of Company’s Performancea. Revenue/sales in past 3 yearsb. Comparison of company’s growth with industry growth or other playersc. Profitability and Performance Indicators

B. Functional AuditC. Major Strength and WeaknessesD. Internal Factor Evaluation MatrixE. Major Strategic Management Issues

VI Strategy Formulation

A. SWOTB. SPACEC. IED. GE/McKinseyE. GRANDF. QSPM

VII Objectives, Strategy Recommendation and Action Plans

A. Strategic and Financial Objectivesa. Financial Objectivesb. Strategic Objectives

B. Recommended Business StrategiesC. Recommended Organizational StrategiesD. The Strategy MapE. Financial Projections and Overall Evaluation of the StrategiesF. Departmental Programs

VIII Strategy Evaluation, Monitoring and Control

A. Balanced Scorecard