Straligence marketing innovation audit
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Transcript of Straligence marketing innovation audit
![Page 1: Straligence marketing innovation audit](https://reader033.fdocuments.in/reader033/viewer/2022061607/5590370d1a28ab00758b45b7/html5/thumbnails/1.jpg)
1 ⎥ The Marketing Pulse, a self-assessment organizational questionnaire ⎥ http://www.straligence.com/2012/10/03/marketing-innovation-audit/
THE MARKETING INNOVATION AUDITDownloadable MS Excel Questionnaire - Free
![Page 2: Straligence marketing innovation audit](https://reader033.fdocuments.in/reader033/viewer/2022061607/5590370d1a28ab00758b45b7/html5/thumbnails/2.jpg)
2 ⎥ The Marketing Pulse, a self-assessment organizational questionnaire ⎥ http://www.straligence.com/2012/10/03/marketing-innovation-audit/
Audit the performance of yourMarketing Innovation Readiness
across 9 themes and 61 capabilities
Saves you at least3 days of hard work!
![Page 3: Straligence marketing innovation audit](https://reader033.fdocuments.in/reader033/viewer/2022061607/5590370d1a28ab00758b45b7/html5/thumbnails/3.jpg)
3 ⎥ The Marketing Pulse, a self-assessment organizational questionnaire ⎥ http://www.straligence.com/2012/10/03/marketing-innovation-audit/
Overall Results
![Page 4: Straligence marketing innovation audit](https://reader033.fdocuments.in/reader033/viewer/2022061607/5590370d1a28ab00758b45b7/html5/thumbnails/4.jpg)
4 ⎥ The Marketing Pulse, a self-assessment organizational questionnaire ⎥ http://www.straligence.com/2012/10/03/marketing-innovation-audit/
Organizing for Innovation
![Page 5: Straligence marketing innovation audit](https://reader033.fdocuments.in/reader033/viewer/2022061607/5590370d1a28ab00758b45b7/html5/thumbnails/5.jpg)
5 ⎥ The Marketing Pulse, a self-assessment organizational questionnaire ⎥ http://www.straligence.com/2012/10/03/marketing-innovation-audit/
Culture and Processes
![Page 6: Straligence marketing innovation audit](https://reader033.fdocuments.in/reader033/viewer/2022061607/5590370d1a28ab00758b45b7/html5/thumbnails/6.jpg)
6 ⎥ The Marketing Pulse, a self-assessment organizational questionnaire ⎥ http://www.straligence.com/2012/10/03/marketing-innovation-audit/
Brands and Customers
![Page 7: Straligence marketing innovation audit](https://reader033.fdocuments.in/reader033/viewer/2022061607/5590370d1a28ab00758b45b7/html5/thumbnails/7.jpg)
7 ⎥ The Marketing Pulse, a self-assessment organizational questionnaire ⎥ http://www.straligence.com/2012/10/03/marketing-innovation-audit/
Technology and Innovation Measurement
![Page 8: Straligence marketing innovation audit](https://reader033.fdocuments.in/reader033/viewer/2022061607/5590370d1a28ab00758b45b7/html5/thumbnails/8.jpg)
8 ⎥ The Marketing Pulse, a self-assessment organizational questionnaire ⎥ http://www.straligence.com/2012/10/03/marketing-innovation-audit/
Geographies and People
![Page 9: Straligence marketing innovation audit](https://reader033.fdocuments.in/reader033/viewer/2022061607/5590370d1a28ab00758b45b7/html5/thumbnails/9.jpg)
9 ⎥ The Marketing Pulse, a self-assessment organizational questionnaire ⎥ http://www.straligence.com/2012/10/03/marketing-innovation-audit/
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