Stragetic Business Execution Program
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Transcript of Stragetic Business Execution Program
Turning Strategy into Sales
©2016 STAR Solutions that Achieve Results Inc..
5 Steps to Turning Strategy into Executionand Crushing Your Sales Numbers
Turning Strategy into Sales
©2016 STAR Solutions that Achieve Results Inc..
TURNING STRATEGY INTO SALESCrushing you sales objectives through implementing
methodologies that improve FOCUS, alignment, teamwork, EXECUTION, leadership, performance and ACCOUNTABILITY.
Focus
Align
ExecuteTrack
Review StrategicExecution
Turning Strategy into Sales
©2016 STAR Solutions that Achieve Results Inc..
TURNING STRATEGY INTO SALES
Ø Your team has spent hours preparing marketing plans Ø Your strategies and tactics are approvedØ You have a challenging targetØ You have the right people in place
ØYour success comes down to execution
Turning Strategy into Sales
©2016 STAR Solutions that Achieve Results Inc..
STRATEGIC EXECUTION
What if your leadership team is:
• Highly aligned
• Worked well together
• Solely focused on execution
• Developing as better leaders
• Accountable to execute
What if you knew
• How your team is executing every month
• What is working and your opportunities for improvement
Turning Strategy into Sales
©2016 STAR Solutions that Achieve Results Inc..
5-STEP STRATEGIC BUSINESS EXECUTION PROCESSTURNING STRATEGY INTO SALES
Focus Align
Execution
Tracking Reporting
Phase 1
Phase 2
Phase 3
Turning Strategy into Sales
©2016 STAR Solutions that Achieve Results Inc..
FOCUS & ALIGN
We work with the sales & marketing team to:1. Identify and agree upon critical success factors (CSF)
2. Build a plan how they are going to achieve each CSF
3. Determine how they are going to measure each CSF
4. Clearly define execution metrics
Turning Strategy into Sales
©2016 STAR Solutions that Achieve Results Inc..
IDENTIFY CRITICAL SUCCESS FACTORS SALES – SALES MANAGEMENT - MARKETING
S A L E S
CSF 1
CSF 2
CSF 3
M A R K T I N G
CSF 1
CSF 2
CSF 3
Turning Strategy into Sales
©2016 STAR Solutions that Achieve Results Inc..
Process:• Identify and Align on CSF
• Build a plan of action
• Define metrics
*We facilitate the process with the sales management, marketing teams
Outcomes:• Gets your team focused on
execution
• Improved alignment
• Improved communication between S&M
• Clarity on what’s important
• Creates buy in to the plan
FOCUS & ALIGN
Turning Strategy into Sales
©2016 STAR Solutions that Achieve Results Inc..
EXECUTION & DEVELOPMENT
We work 1:1 with your leadership team: • Individual leadership assessment
and debrief• Individual coaching plan• Online training• Monthly 1:1 tele coaching sessions
Turning Strategy into Sales
©2016 STAR Solutions that Achieve Results Inc..
Process:
•1:1 Monthly executive coaching
•Focused on individual• Development Plans• Execution Plans
Outcomes:
•High level of engagement
•Improved communication
•Skill development
•Improved leadership
•Better execution
EXECUTION & DEVELOPMENT
Turning Strategy into Sales
©2016 STAR Solutions that Achieve Results Inc..
TRACK AND REVIEW
We track:
• Execution of critical success factors
• Key deliverables
• Individual development plans
• Field visit report feedback
Turning Strategy into Sales
©2016 STAR Solutions that Achieve Results Inc..
TRACKING AND REVIEW
Sales Management Scorecard
CSF 1 2 3 4
Region 1
Region 2
Region 3
National
Marketing Scorecard
CSF 1 2 3 4
Marketer 1
Marketer 2
Marketer 3
Team
Sales Rep ScorecardCSF 1 2 3
Rep 1
Rep 2
Rep 3
Rep 4
Rep 5
Rep 6
Region 1
Turning Strategy into Sales
©2016 STAR Solutions that Achieve Results Inc..
Process:
• Develop color coded scorecard tracking system
• Prepare monthly reports
• Work with team members to keep execution on track
Outcomes:
• Greater accountability
• Greater focus on execution
• Crushing your sales numbers
TRACKING AND REVIEW
Turning Strategy into Sales
©2016 STAR Solutions that Achieve Results Inc..
Founder and CEO of STAR ResultsSales Leadership ExpertAuthor: 52 Sales Management TipsRecognized Sales Thought Leader§Top 50 Sales Influencer§Top 50 Sales & Marketing Blog §Top Sales Management Book
ABOUT STEVEN