STOWEFLAKE MOUNTAIN RESORT & SPA

S A L E S & M A R K E T I N G E X E C U T I V E S

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Every session at this conference has been designed to provide you with the strategies for Creating V.I.P.s

VisibilityOpportunity Management and Opportunity CreationWriting a Practical Marketing Plan Success Secrets of the Best Sales Managers The Sky is not the Limit, You Are! Passion: Do What You Love; Love What You Do

Increased SalesRaising Expectations, Elevating Performance M4D - Powerful, Practical, Easily-Implemented Tools for Selling Enhanced Selling to the Creative Community The How and Why Behind Print Buying

Profi tsMaximize Profi ts with a Profi t Plan How to Combat a Competitive Marketplace

Who should attend: Printing Company Owners and PresidentsVPs, Sales and MarketingDirectors, Sales and MarketingSales ManagersMarketing Managers

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Dear Colleague,

Each year we attend the PIA/GATF Sales and Marketing (S&ME) Confer-ence to gather ideas for increasing our company sales. Many of the ideas we have learned at the conference have helped to make our firms industry sales growth and profit leaders.

We are very excited about the 2006 Sales and Marketing Conference, Creating V.I.P.s (Visibility, Increased Sales, and Profits). The S&ME Council has worked hard to develop a practical program with ready-to-use strategies to help you and your company prosper. Attend the 2006 S&ME Conference and you will take away specific ideas you can implement to market your company, boost sales, and drive the bottom line of your company.

Whether you own the company or you are responsible for marketing or sales management, or you are a salesperson, we know you are looking for result-oriented toolsthis is the conference for you! Please review this bro-chure for detailed information concerning this years conference. In addition to presentations by industry experts, you will have numerous networking and idea sharing opportunities. We are confident that you will find the program interest-ing, worthwhile and the information obtained will help ignite future success. We are confident that you will hear some things in our networking meetings that will affect your way of thinking!

Sincerely,

Elliot SchindlerExecutive V.P./PrincipalPearl Pressman Liberty Communications Group2006 Conference Co Chair

Bill TuckerVice President of SalesRRDonnelly Commercial DivisionCincinnati, OH2006 Conference Co-Chair

2006 Conference SponsorSappi Fine Paper

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Council Chair Jim Witt Executive Vice PresidentLester Lithograph, Inc. 1128 N. Gilbert St.Anaheim CA 92801-1401Ph: 714-491-3981Email: jwitt@lesterlitho.com

Council Vice Chair & Marketing Committee Chair: Becky Bell Director of Marketing and BusinessDevelopmentMcArdle Printing Co., Inc.800 Commerce Dr.Upper Marlboro MD 20774-8792Ph: 301-789-2761Email: bbell@bna.com

2006 Conference Co-Chair:Elliot Schindler Principal/Vice President of SalesPearl Pressman Liberty Comm. Group5th & Poplar StreetsPhiladelphia PA 19123-1499 Ph: 215-925-4900Email: eschind@pplcg.com

2006 Conference Co-Chair:Bill Tucker Vice President of SalesRRDonnelly Commercial Division7405 Industrial RoadFlorence KY 41042-2997 Ph: 859-525-7405Email: bill.tucker@rrd.com

Council Members: Lisa Arsenault PresidentMcArdle Printing Co., Inc.800 Commerce DriveUpper Marlboro MD 20774-8792Ph: 301-390-8535Email: larsenault@bna.com

Chip Chebuhar Vice President, Sales ManagerPadgett Printing Corp.1313 N. Industrial Blvd.Dallas TX 75207 Ph:214-915-6307Email: chip@padgett.com

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John Pack Vice President, SalesQuality Color Graphics, Inc.1855 Greenleaf AvenueElk Grove Village IL 60007-5501 Phone: 847-981-9910Email: jj.pack@qualitycolor.net

Gary Rellar Vice PresidentRPI Graphic Data Solutions, Inc1950 Radcliff DriveCincinnati OH 45204-1823 Ph: 513-471-4040Email: rellargt@rpigraphic.com

Joe Sequenzia Vice President of SalesOmaha Printing Company4700 F StreetOmaha NE 68117Ph: 402-734-4400Email jsequenzia@omahaprint.com

Bryan Swift PresidentSwift Print Communications1248 Research Blvd.St. Louis MO 63132-0252 Ph: 314-991-4300Email: b.swift@swiftprint.com

Bill Swan Jr. Account ExecutiveAdams Lithographing Co2210 Chapman Road Chattanooga TN 37421-7210 Ph: 423-826-2156Email: bswan@adamslitho.com

Mike Szanger Sales ManagerVentura Printing200 N. Elevar St.Oxnard CA 93030-7969 Ph: 805-981-2600Email: mike@venturaprint.com

Mike VonBrendel Vice President of SalesThe Outlook Group1180 American Dr.Neenah WI 54957-0748 Ph: 920-722-2333Email: mvonbrendel@outlookgroup.com

PIA/GATF Staff:Beth Parrott, ManagerPIA/GATF100 Daingerfi eld RoadAlexandria VA 22314Ph: 703-519-8137Email: bparrott@printing.org

PIA Affi liate Representatives:

Ed Chalifoux, PresidentPIA of the South, Inc.305 Plus Park Blvd.Nashville TN 37229-0249 Ph: 615-366-1094Email: echalifoux@pias.org

Joe Polanco, Executive DirectorPIA of MidAmerica8828 N. Stemmons FrwySte 505Dallas TX 75247-3719 Ph: 214-630-8871Email: joep@piamidam.org

S&ME offers an opportunity to share, learn and brain-storm with other executives responsible for the Sales and Marketing efforts in their organizations.Ken McNerneyPatented Printing

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Golf Tournament7:00am 1:30pmGet your conference off to a great start with a round of golf with old friends or capitalize on this opportunity to make new ones. Cost $105 includes cart rental, greens fees, breakfast voucher and prizes.

Nordic Walking 10:00am 12:00noonThe Stowefl ake Mountain Resort connects to miles of trails through some of the most beautiful countryside youll ever see. Were offering you this opportunity to interact with nature in a whole new way by taking a 60-90 minute Nordic Walk. This distinctive walking style, pioneered by Stowefl ake, will surely refresh your body and mind and prepare you for the conference events. $15.00 per person.

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SUNDAY, June 25

First Timers Reception: 6:00pm 7:00pmIf this is your fi rst Print Sales & Marketing Executives Conference, pleasejoin other fi rst-time attendees and their registered guests at this reception.

One of the greatest benefi ts of the conference is the opportunity to share yourexperiences with your peers. This reception is designed just for you to begin buildingrelationships with other fi rst-timers and the members of the S&ME Council.

Dinner and Entertainment: 7:00pm 10:00pmMix and mingle with fellow conference attendees and their guests. Entertainment will be provided by a local band. This event is included in the conference and guestregistration fees. The a la carte cost for this event is $95 and $45 for youth.

Raising Expectations, Elevating Performance General Session: 2:30pm 5:00pmRaising Expectations, Elevating Performance has been developed to help companies achieve an even greater level of sustainable sales success in their companies. Many well-known national companies are using Acuitys proven systems and methods as a blueprint for building highly-profi table, sales-driven com-panies that can and do outperform their competitors on a consistent basis.

Best-selling author Jim Collins discusses the importance of getting the right people in the right seats in his book Good to Great. In Topgrading, author Bradford Smart explains the important practice of packing the team with A players and clearing out the C players. Applying these concepts is vital to a successful sales effort. During this session you will learn a proven system for applying these hard-hitting concepts to your sales organization as you attempt to go from good to great.

Specifi cally, you will discover:If you have the right people in the right rolesIf your people can execute your strategiesThe hidden problems affecting your selling successThe problems with your hiring criteriaThe effectiveness of your sales management effortsThe health and viability of your sales opportunity pipelineWhy business is being lost or won at lower margins and the changes you must makeHow to fi ll your sales roster with only A playersHow to prevent ever being held hostage by any person, market condition or competitor againWhen we are done you will know if your team can make it andWhat you need to do to push them in the right direction.

Speaker: Tom Niesen, Acuity Training Systems

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S&ME keeps me connected to my peers in a very real-time way on a wide variety of relevant issues.John Beall, Victor Graphics

Breakfast Peer Exchange: 7:30am 8:30amHave a problem with one of your reps? Dont know how to create a sales incentive program? Want to know whether to invest in new technology? Our peer exchanges are designed to help you fi nd answers to the nagging questions that keep you up at night. So, join us for breakfast and insightful conversa-tion!

The Sky Is Not the Limit-You Are!General Session: 8:45am 11:30amWhat is the difference between the elite performers and everyone else? Its not what you might think. There is a very fi ne line between getting things done and being just too busy to take action.

Bob Davies will reveal the inner secrets of the science of achievement in this program. Good news, anyone can apply what they will learn in their own lives. The results will be immediate!

Bob will show you how to break through the resistances that we all have to change. Any goal that you want to accomplish will come with the three human resistances:

You will resist doing activities that you dont feel like doing.You will resist activities that you perceive as uncomfortable.You will resist, fear and avoid change.

This program will give you the system to break through these normal human resistances. You will learn a code that is easy to apply that will guarantee you improved results. You will also learn how to use a system of accountability that will ensure that the results from the conference are sustained for the long term!

Get ready for an exciting journey into the minds of human beings! Bob Davies, one of the worlds foremost experts in the fi eld of human performance will show you how our nervous system compels us to avoid, procrastinate, make excuses, and simply fi ght ourselves every step of the way to reach our goals.

Your understanding of how your mind works will enable you to compete with your biggest competitor, yourself! You will be given a system of elite performance, which will increase your focus, your sense of purpose and result in a renewed vitality and energy in the pursuit of your dreams. You will be given a technique that will immediately put you into a commitment to excellence. You will get more done, have less stress, and have more fun because of what you will learn in this session.

Bob Davies, High Performance Training, Inc.

Lunch/Peer Exchange: 11:45am 1:30pmAlways popular, this open forum is an opportunity for attendees to set the discussion direction, ask their burning questions, and also have fun in a facilitated dialog with peers. Bring your questions and hear solutions and recommendations for problems that keep you up late into the night.

Call the Offi ce: 1:30pm 2:00pm

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Concurrent Sessions: 2:00pm 3:00pmEnhanced Selling To the Creative CommunityThe discussion includes how and why mentoring and education are optimum sales opportunities, dis-counting versus consultative selling; and how the industry got to where it is. You will also learn how to become a business asset to your customer, team selling and suggestions for providing useful, practical and tangible products and services to position yourself as a resource to your customer rather than simply an order-taker.

Daniel Dejan, Sappi Fine Paper

The How and Why Behind Print BuyingGet behind-the-scenes views of what infl uences the print buyers purchasing decision. This session will go beyond quality and low cost as motivators. You will learn about critical intangibles like distribution channels, sales service, compatibility with prepress formats, and fi nancial security. Plus, youll learn how these different factors motivate print buyers in different market segments.

Barbara Carroll, Gartmore Securities

2 other Panelists TBD

Concurrent Sessions: 3:15pm 4:15pm Maximize Profi ts with a Profi t PlanUsing practical budgeting concepts and marrying them with the results of the PIA/GATF ratios studies to produce a Profi t Plan that can be a working model to increase profi ts in your company. Specifi cally we will cover:

Why and what are the benefi ts of developing a Profi t Plan.Where do you start your Profi t Plan.Should the sales department have a different sales plan than the Profi t Plans sales level.What can we use from the PIA/GATF Ratios as benchmarks to encourage higher profi ts.Does sales growth have to occur in order for my printing company to be profi table.

Stuart Margolis, H.R. Margolis

M4D Powerful, Practical, Easily-Implemented Tools for SellingMarketing 4 Digital (M4D) will arm companies and their sales staff with the specifi c detail they require to understand the specifi c needs of current and potential customers in over 24 vertical segments. Plus, M4D will teach sales staff to speak the specifi c language of vertical segment customers, as the reports provide a deep understanding of each segments respective environments and unique requirements.

Peter Muir, Bizucate, Inc.

Evening at Leisure If youd like to join a group for dinner, meet in the lobby at 6:30 pm. Otherwise, take this opportunity to have a quiet evening on your own.

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7:30am 8:30am: Breakfast Peer ExchangeYear after year, the peer exchanges get the highest marks in the conference evaluations so join us for breakfast and insightful conversation!

Opportunity Management and Opportunity CreationGeneral Session: 8:45am 11:30am

New business development with current and prospective customers is a top priority for most companies today. But were challenged by how to recognize the best opportunities,how to improve our chances of converting them and how to manage them for profi t and growth. This mornings session will focus on just thatthe creation and management ofopportunities. The team of Dennis Castiglione, PROCOM Management Group and John Kypriotakis, Lysis International will guide us through a process that blends the sales and marketing perspective of how to get it done most effectively.

Conference attendees will take away strategies for:

How to qualify and attract the right opportunitiesHow to think strategicallyHow to advance current customers to the next levelHow to use CRM to manage opportunitiesHow to differentiate your product/service offering

Dennis Castiglione, PROCOM Management GroupJohn Kypriotakis, Lysis International

Lunch/Peer Exchange: 11:45am 1:30pmAlways popular, this open forum is an opportunity for attendees to set the discussion direction, ask their burning questions, and also have fun in a facilitated dialog with peers. Bring your ques-tions and hear solutions and recommendations for problems that keep you up late into the night.

Call the Offi ce: 1:30pm 2:00pm

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SM&E is an fraternity of sales & marketing peers in the printing industry with a common goal of sharing knowledge, experience and technique . . . in order to promote individual career success for its members and sales and profi t growth of its member companies.Gregg Davies, Action Printing

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TUESDAY, June 27Concurrent Sessions: 2:00pm 3:00pm Writing a Practical Marketing PlanThis hands-on seminar will help you begin to put together a written marketing plan based on the unique capabilities of your business. A sample plan will be written that you can use as a reference for creating your own. Tips will be highlighted to make yours a practical, easy to implement plan.

Dennis Castiglione, PROCOM Management Group

Success Secrets of the Best Sales ManagersEffective sales management is no black magic or esoteric skill that only a select few have. It is comprised of the right mix of Strategy, Planning and Coaching focused on what the market and your customers really want while keeping an eye on the companys unique culture and objectives.

How do the best do it? In this session we will discuss the answers and insight offered by top sales managers across the country. No tricks and no gimmicks, just proven effective sales management practices.Well discuss how they Find and keep the best sales professionals Keep salespeople accountable to corporate objectives Develop salespeoples tactical and strategic selling skills Help the team gain access to and discover opportunities in key accounts Gain collaboration from the rest of the plant and fi nd the time to get it all done

John Kypriotakis, Lysis International

Concurrent Sessions: 3:15pm 4:15pmM4D Marketing 4 Digital As we learned on Monday, Marketing 4 Digital (M4D) will arm companies and their sales staff with the specifi c detail they require to understand the specifi c needs of current and potential customers in over 24 vertical segments. Dur-ing this session, Peter will conduct an in-depth exploration of two of these market segments. Attendees will gain a deeper understanding of these two segments respective environments and unique requirements. Note: This is not a repeat of the earlier session but rather an in-depth study of several of the market segments.

Peter Muir, Bizucate, Inc.

How to Combat a Competitive MarketplaceAll owners, top management, fi nancial and sales executives, estimators and salespeople will have an interest in knowing why the marketplace acts the way it does and how PIA/GATF Profi t Leaders react and succeed within a highly competitive marketplace. This session will examine the habits of the Profi t Leaders and answer the following questions:

Are Profi t Leaders profi table because they sell their products at a higher price? Why do printers cut price? Volume vs. pricing disciplinesShould you use hourly cost rates or market pricing? Who is being squeezed out of the marketplace? How can you compete and win against other printers? What strategies are the Profi t Leaders using to fi ght competition?

Stuart Margolis, HR Margolis

Evening Event 6:00pm ???Northern Lights...Great music, feasts afl oat and world-class sunsets The M/V Northern Lights is a 115 foot long cruise boat built in 2002 with the traditional lines and layout of 19th and early 20th century lake steamboats. Enjoy the evening meal in the mahogany fi nished main lounge. The open upper deck allows full enjoyment of the beautiful summer weather on Lake Champlain. The boats name is inspired by the breathtaking displays of the Aurora Borealis that are sometimes seen shimmering over Lake Champlain after sunset. This event is included in the conference registration fee. Additional guests: $95 adult; $85 child.

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NWEDNESDAY, June 28

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Breakfast: 8:00 8:30amYour companion is invited to attend breakfast and the closing session. It is an event you will not want to miss!

Passion: Do What You Love; Love What You DoClosing Session: 8:45am 11:30am

Passion is the difference between a Work-A-Holic who puts all of his or her time into their Job and a Love-A-Holic who puts all of his or her enthusiasm, creativity and human spirit into their Career. Loving who you are and what you do is how to be the best at who you are and what you do. When you practice passion, you harvest such benefi ts as: joyously meeting the challenges of constant change; becoming a better leader, team player, com-municator, negotiator, problem solver, creative thinker and reducing both your physical and emotional stress just to name a few. Those who love who they are and what they do are always more successful than those who do not. For a simple reason: Playing is a more natural and creative activity than working. If you are playing and your competition is working, you are going to win. This program offers simple but highly effective suggestions on how to immediately begin enriching your life in passionate - and therefore, highly productive - ways.

John Powers, c/o Keppler & Associates

Tuesday, June 27th This would be the perfect day to take advantage of the Spa at Stowefl ake, New Englands most celebrated spa. Many spa treatments are available. Look onlineat www.stowefl ake.com to select the treatment for you. Its recommended that youschedule your spa appointments at least a week in advance. A major credit card or aresort confi rmation number and a telephone number will be required to hold the appointments. Reservations are subject to availability. Please call 1-802-760-1083.

Wednesday, June 28th 7:30 - 8:30 am, Continental BreakfastPassion: Do What You Love; Love What You DoClosing Session, 8:45am 11:30amPassion is the difference between a Work-A-Holic whoputs all of his or her time into their Job and aLove-A-Holic who puts all of his or her enthusiasm, creativity and human spirit into their Career. Loving who you are and what youdo is how to be thebest at who you are and what you do. When youpractice passion, you harvest such benefi ts as: joyously meeting the challenges of constant change;becoming a better leader, team player, communicator, negotiator, problem solver, creative thinker and reducing both your physical and emotional stress just to name a few. Those who love who they are and what they do are always more successful than those who do not. For asimple reason: Playing is a more natural andcreative activity than working. If you are playingand your competition is working, you are going to win. This program offers simple but highly effective suggestions on how to immediately begin enriching yourlife in passionate - and therefore, highly productive - ways.John Powers, c/o Keppler & Associates

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Sunday, June 25th7:00am 1:30pm, Golf TournamentGet your conference off to a great start with a round of golf with old friends or capitalize on this opportunity to make new ones. Cost $105 includes cart rental, greens fees, breakfast voucher and prizes.10:00am 12:00noon, Nordic Walking TourThe Stowefl ake Mountain Resort connects to miles of trails through some of the most beautiful countryside youll ever see. Were offering you this opportunity to interact with nature in a whole new way by taking a 60-90 minute walk Nordic Walk. This distinctive walking style, pioneered by Stowefl ake, will surely refresh your body and mind and prepare you for the conference events. $15.00 per person.2:30pm 3:30pm, Companion Meeting with ConciergeYouve arrived at the hotel. Your suitcases are unpacked. Now what? Come to this meeting with the hotels concierge to learn about all there is to do and at Stowefl ake Resort and in the Stowe area.6:00pm 7:00pm, First Timers ReceptionThis is a must-attend event if you and the registered attendee are fi rst-timers at the conference. Meet other fi rst-timers and the Sales & Marketing Executives Council.7:00pm 10:00pm, Dinner and EntertainmentRide in the Stowefl ake Mountain Resorts hot air balloon, mix and mingle with fellow conference attendees and their guests. This is where it all begins! Entertainment will be provided by a local band. This event is included in the conference and guest registration fees. The a la carte cost for this event is $95 and $45 for youth.

Monday, June 26th Stowe Tour, 9:45am - 3:00pmTaste and see world famous Ben & Jerrys Ice Cream, the Worlds Best Cheddar at Cabot Cheese, locally made Apple Cider at Cold Hollow Cider Mill, delicious VT Country Wines and Lake Champlain Chocolates. Visit VT Teddy Bear Outlet, Trapp Family Lodge (of Sound of Music fame), Mount Mansfi eld for a ride on the gondola and Smugglers Notch. Ride through and hear the tales of historic Stowe Village and Emilys Covered Bridge. This is included in the companion and youth registration fees. Additional fees: companion: $65; youth: $45.

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Bob Davies graduated from Rutgers University, in New Jersey, in 1975 with a degree in Health. He was a high school teacher and coach for two years before resigning and attending graduate school at Springfield College, in Massachusetts. While at Springfield College he had the opportunity to coach Olympic athlete, Jeff Blatnick, who won the gold medal in Greco Roman wrestling in the Olympics. Bob also was an assistant football coach, while earning his masters of education degree in Psychology.

It is from this coaching background that Bob Davies has studied and formed systems around strategic planning, time accountability, tracking, and setting up systems that enable individuals to tap into the highest level of their potential.

Bob has a personal story that is relevant as well. He is a perfect example of the results of implement-ing the concepts of this keynote. Bob grew up in poverty. He is the only person in his immediate family to ever graduate high school. He was raised in a single parent household. His mother never graduated high school. His older brother got involved in drugs and never graduated. His younger sister also was involved in drugs and never graduated. Bob got involved in athletics. He had a coach who was a source of expectations, hope, and accountability.

Bob will reveal in this talk how he changed his point of view to break free of his poverty mentality and reach his goals in his business, health, and personal life.

Daniel Dejan is the National Print & Creative Specialist for Sappi Fine Paper. In this position Mr. Dejan provides value-added marketing, sales and technical consultation as well as conducting internal and external educational programs to the print and creative communities. He comes to this position after 30 years as an award-winning graphic designer, art director, creative director, print production manager and buyer.

A dedicated graphics arts educator and author with many years of national and international experience Mr. Dejan has been invited to judge numerous graphic design and print competitions, written extensively for graphic arts trade publications and has sat on the Board of several graphic arts associations and companies.

John Kypriotakis is the founder of Lysis International, Inc. His background includes an effec-tive combination of both Systems Engineering and award winning Sales Management experience. Today, Johns work with clients focuses on developing their organizations to effectively set and profitably meet and exceed their objectives. He specializes in increasing their revenue and profitability by optimizing both their sales and marketing efforts as well as their operational resources. Johns practical experience includes various field sales and management positions including National Accounts Manager and VP of Sales and Marketing.

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SDennis J. Castiglione, CBC, President of PROCOM Management Group, is recognized as an innovator and industry leader in strategic marketing, sales management and customer service.

Castiglione is a Past President of the Graphic Arts Council of Cleveland, the Cleveland Chapter of the Business Marketing Association. and a former director of both organizations. Castiglione served on the faculty and was the Administrator for PIA/GATFs Executive Development Program for 10 years. He is a participating consultant in PIA/GATFs Solutions OnSite management consulting program. Castiglione holds a Bachelor of Science degree in Communications from Bowling Green State University and a professional certification as a Certified Business Communicator (CBC) by the BMA. He is also an elected member of the Cleveland Graphic Arts Hall of Distinction.

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Stuart Margolis is a partner of H. R. Margolis Company, a national accounting and consulting firm located in Bala Cynwyd, PA (Philadelphia). A Certified Public Accountant, StuartMargolis holds a BS degree from the University of Pennsylvania Wharton School of Business in Economics and Accounting and a Masters in Taxation from Villanova University. He is an expert onthe financial needs of graphic arts managers and plays a critical role in preparing and analyzingthe industrys benchmark financial management tool - the annual PIA/GATF Ratio Studies. Stuart Margolis lectures, conducts workshops and seminars at PIA/GATFs Executive Development Program, Presidents Conference, Graph Expo and other printing industry association events throughout North America. He is the author of A Printers Chart of Accounts and co-authored the publication, A Printers Guide to Profits, 1-2-3 - The Key: Value Added Financial Management.

Peter Muir is president of Bizucate, Inc., a company that provides consulting, education, re-search and business development services to the graphic communications industry. Peter is a per-sonal business coach for many people constantly challenging individuals to keep up with the needs of customers, business and technology. Additionally, he is the author of Preflight Pocket Primer and speaks regularly at trade events such as Graph Expo, Seybold and Print. He holds an MS in Printing Technology from RIT.

Thomas R. Niesen, founder and CEO of Acuity, is recognized nationally as a business de-velopment expert, specializing in executive sales consulting and sales productivity training. He is an authentic, enthusiastic speaker who can inform as well as entertain and motivate Presidents, CEOs, other Senior Managers and Sales Professionals.

He helps industry leaders formulate successful management and sales and prospecting strategies daily. Top executives from Heidelberg, Verizon, Nestle, and Minolta have benefited from Toms exper-tise and experience, especially in the areas of new account acquisition and recruiting an effective sales winner.

By focusing on buyers and sellers attitudes and behaviors, not just techniques, Toms clients are able to achieve superior selling results. He utilizes the only Management Development Curriculum that is ISO9000 certified and Entrepreneur Magazine ranked #1. His How to Build a Superior Sales Force Seminar was ranked #1 by INC. Magazine four years in a row.

John Powers stands out as one of the best in the business. His entire career has been one of ef-fectively communicating with audiences.

Prior to his speaking career, John created and produced the Broadway musical, Do Black Patent Leather Shoes Really Reflect Up?

He is the author of four best selling books, the most recent being, The Junk Drawer, Corner Store, Front Porch Blues. Within the next eighteen months, he has three new books scheduled to be published: How to Keep the Promises You Make to Yourself, Never Walk a Road that Doesnt Lead to Your Heart and How to Talk so People will Listen; How to Listen so People will Talk.

John Powers earned a Ph.D. degree in Communications from Northwestern University and was a pro-fessor of Speech & Performing Arts at Northeastern Illinois University. He has created and hosted a PBS series on how to be an effective public speaker and has hosted several interview specials for PBS. He has been a guest on hundreds of radio and television shows including Oprah and Today. John has received two Emmy awards for his work in television.

Johns business background includes producing his own musical for four years, raising capital of over a million dollars and coordinating the daily efforts of over two hundred artistic, financial, sales and marketing people. In 1988, he founded the Powers of Motivation Institute and since then has worked with over a thousand major corporations and national associations to provide programs on how to suc-ceed in a changing world.

Burlington International Airport in Burlington, Vermont is the major airport that services the Stowe area. JetBlue offers low rates from many destinations to Burlington.

Stowefl ake Mountain Resort & Spa1746 Mountain RoadStowe, Vermont 05672802.253.7355 or 800.253.2232

To make your reservations, call Stowefl ake directly at 802.253.7355. Mention you are attending the PIA/GATF Sales & Marketing Conference to receive the special rate of $185 single/double. The deadline for reservations is May 24, 2006. After this date, our discount rate may not be available. Check in time is 3:00 pm and check out time is 11:00 am.

PIA/GATF has negotiated special discounted hotel room rates at the Stowefl ake Mountain Resort. Your patronage of this offi cial hotel makes it possible for us to secure the space needed for this event at a greatly reduced cost. This hotel not only offers great amenities, discounted rates and the best networking opportunities, but staying within PIA/GATFs room block will help the association meet its obligation to the hotel, avoid penalties and keep registration prices down. Thank you for your support.

Car Rental Avis is the offi cial car rental company for PIA/GATF. Special discounted rates for members are available by calling 800.331.1600 or going online at www.avis.com. These rates are also available at the Avis counter. Be sure to mention AWD #D437400 to qualify for these savings.

Sponsorship OpportunitiesNumerous sponsorship opportunities are available. Simply contact Suzette Margolis, 215.591.2468 or email smargolis@piagatf.org.

Four Easy Ways to RegisterVisit www.gain.net, click on Training and Meetings, search for the Sales & Marketing Executives Conference and complete the online registration form.

Fax registration form to 412.741.2311.

Call 412.259.1755.

Mail completed registration form with payment to: PIA/GATFAttn: Meetings Registrar200 Deer Run RoadSewickley, PA 15143

Questions? About the program, please contact Beth Parrott, 703.519.8137 or email bparrott@piagatf.org. About registration, please contact Jill Crayton, 800.910.4283 X755 or email jcrayton@piagatf.org.

Cancellation PolicyCancellations must be submitted in writing by Friday, May 26, 2006 to receive a full refund less a $100 admin-istrative fee. After May 26th refunds cannot be granted. Fax cancellation requests to 412.741.2311. Refunds cannot be granted for no-shows. Substitutions are always welcome and accepted in writing. MEET

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Accommodations The Stowefl ake Mountain Resort, located just 45 minutes from Burlington International Airport, offers gracious, personal service in an extraordinary resort setting. Visit the website, www.stowefl ake.com for more information on this outstanding resort property in Stowe, Vermont.

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Registrat ion Fees Before 5/12/06 After 5/12/06

S&ME Member $855 $895

PIA/GATF Member $975 $1025

2nd Reg is t rant $835 $965

Non-Member $1345 $1545

Spouse $295 $295

Youth $175 $175

Gol f $105 $105 Nord ic Walk $15 $15Sunday Recept ionand D inner - Adu l t $95 $95Sunday Recept ionand D inner - Youth $45 $45Stowe Tour - Adu l t $65 $65Stowe Tour - Youth $45 $45Nor thern L ightsBoat Cru ise - Adu l t $95 $95Nor thern L ightsBoat Cru ise - Youth $85 $85

Tota l Fees Due

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2006 Conference Registration Form

Attendee Information

Name Email

Title Company Type

Company Sales Volume

Address Spouse/Guest Name

City, State, Zip Child Name

Phone Child Name

Fax Child Name

FAX COMPLETED FORM TO:S&ME CONFERENCE REGISTRATION: 412-741-2311

Please mark the type of registration you need. If you wish to participate in Golf or Nordic Walking on Sunday, these are not included in Confer-ence Fees, please mark appropriate box. Spouse or Youth registrations include all Conference social activi-ties. If you wish to attend one day only, call Beth Parrott at 703-519-8137 for fee information.

This is my First S&ME Conference.

Method of Payment

Check (Payable to PIA/GATF)

Credit Card

Card Number

Expiration Date (MM/YY)

Cardholder Name

Cardholder Signature

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AT-A-GLANCESunday, June 25th 7:00am 1:30pm: Golf Tournament 10:00am 12:00noon: Nordic Walking

2:30pm 5:00pm: General SessionRaising Expectations, Elevating Performance

6:00pm 7:00pm: First Timers Reception

7:00pm 10:00pm: Dinner and Entertainment

Monday, June 26th 7:30am 8:30am: Breakfast Peer Exchange

8:45am 11:30am: General SessionThe Sky Is Not the Limit-You Are!

11:45am 1:30pm: Lunch/Peer Exchange

1:30pm 2:00pm: Call the Office

2:00pm 3:00pm: Concurrent SessionsEnhanced Selling To the Creative CommunityThe How and Why Behind Print Buying

3:15pm 4:15pm: Concurrent SessionsMaximize Profits with a Profit PlanM4D Powerful, Practical, Easily-Implemented Tools for Selling

Evening at Leisure

Tuesday, June 27th 7:30am 8:30am: Breakfast Peer Exchange

8:45am 11:30am: General SessionOpportunity Management and Opportunity Creation

11:45am 1:30pm: Lunch/Peer Exchange

1:30pm 2:00pm: Call the Offi ce

2:00pm 3:00pm: Concurrent SessionsHow to Write a Marketing PlanHow the Best Sales Managers Do It3:15pm 4:15pm: Concurrent SessionsM4D Marketing 4 Digital, Part 2 How to Combat a Competitive Marketplace

6:00pm ???: Evening Event

Wednesday, June 29th 7:30 8:30 am: Continental Breakfast

8:45 11:30 am: General SessionPassion: Do What You Love; Love What You Do

S&ME Gratefully Acknowledges:McArdle for the Printing of the 2006 Brochure, Produced on an iGEN3 Digital PressSappi Fine Paper for 80# Opus Dull

100 Daingerfi eld Rd., 4th FloorAlexandria, VA 22314