Storytelling & Sustainability

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    21-Oct-2014
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A short maniifesto about how storytelling can be used to engage stakeholders in sustainability issues.

Transcript of Storytelling & Sustainability

Slide 1

Designed by

Engaging and motivating through great stories

Storytelling &

Sustainability

Sustainable Management

is a keyword in the corporate strategy

of the 21st century

Only in 2009, global new investment in

$162 billionsustainable energy reached

And the attitude of companies towards

an important indicator of quality

THE GLOBAL 100

RANK COMPANY GREEN SCORE

1

2

3

4

5

6

7

IBM 100.00

99.33

98.51

96.40

94.18

91.48

91.40

Hewlett-Packard

Johnson &Johnson

Sony

GlaxoSmithKline

Novartis

Deutsche Telekom

sustainability issues became

In the USA, 88% of executives report

their company is going green

Fonte: Gibbs & Soell Sustainability Report 2010

But only 29% of executives

the majority of businesses are really committed

and 16% of consumers believe that

Fonte: Gibbs & Soell Sustainability Report 2010

That means stakholders are

not truly engaged

We believe that happens because mostcompanies are concerned about proposing

sustainable improvements

WaterEnergyWaste

BiodiversityLabor & Equity

In order to gain prominence

as a sustainable company

WaterEnergyWaste

BiodiversityLabor & Equity

SUSTAINABLECOMPANY

Presenting results that seems to

please their stakeholders

WaterEnergyWaste

BiodiversityLabor & Equity

SUSTAINABLECOMPANY

EmployeesConsumersCommunityGovernment

While in fact, it should happen

in a different way

WaterEnergyWaste

BiodiversityLabor & Equity

SUSTAINABLECOMPANY

EmployeesConsumersCommunityGovernment

Firstly, you gotta identify changes that

stakeholders expect from the company

EmployeesConsumersCommunityGovernment

Bringing that challenges into corporate culture

SUSTAINABLECOMPANY

EmployeesConsumersCommunityGovernment

Which will lead to different resolutions, thatcan benefit all involved in the cycle

WaterEnergyWaste

BiodiversityLabor & Equity

SUSTAINABLECOMPANY

EmployeesConsumersCommunityGovernment

Therefore, involving stakeholders

is the starting point

WaterEnergyWaste

BiodiversityLabor & Equity

SUSTAINABLECOMPANY

EmployeesConsumersCommunityGovernment

SUSTAINABLECOMPANY

By motivating people in&around the company

to spread ideas that matter to them and

share their experiences

EmployeesConsumersCommunityGovernment

So, how to create a context to

TELLTOUCH &ENGAGE

Telling Great Stories

People need to see and experience things

so they can believe it

Stories approaches people to facts

and show how their conflicts are overcome

Stories can change peoples points of view

and influence their lives

So how storytelling is helping brands to

MOTIVATE &

MAKE PEOPLE ACT

for sustainability?

Lets see some examples

case #1

Kiva is a non-profit organization that lets you lendto a specific entrepreneur in developing countries

It connects the lender and the entrepreneur

with a great new story in each lending

Stories that touch people, who help others

to lift themselves out of poverty

countries represented by Kiva Lenders

volunteers

98,65% repayment rate

450

The results?

$205.000.000 in loans

909.133 users

211

&

And a lot of nice stories like Pedros:

CLICK TO PLAY

case #2

sustainable practices in their everyday lives

Sustainable Living Contestwas made for Pepsico employees to tell about

Over employees from countries of South America shared their experiences

3400 7

And people voted for the person who had

the most inspiring story of sustainable life

Like the routine of Lilian, one of the 10 finalists

CLICK TO PLAY

These are only two of many examplesof the power of storytelling to inspire and motivate people

stories stand the test of time.

Reports, numbers and racional argumentsare easily forgotten, but

Are you ready to tell yours?

Check more about brands and storytelling clicking at

@story_beatsstory@lukso.com.br