Storytelling: Sexy Little Numbers

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Smart storytelling, with a built-in reason to engage and an understanding of what people want to hear, is hugely important. Dimitri Maex talks about how in this world full of data, marketers can be extremely smart about how to use this data to make more relevant content.

Transcript of Storytelling: Sexy Little Numbers

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WHO SHOULD I TALK TO?

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WHAT SHOULD I TALK ABOUT?

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L I S T E N I N G I S E A S Y

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+30% lift in ROAS

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emotional combined rational

16%

26%31%

Source - IPA - Binet & Field

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DATA VISUALIZATION

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Graphical Integrity

!

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Data Ink

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Chart Junk

!

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THE FUTURE

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In the next 100 years we will experience 20,000 years of technological progress.

- Kurzweil

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N E W D ATA

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A U TO M AT I O N

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TA L E N T C R U N C H

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1.China2.Finland3.Hong Kong4.Singapore5.Japan6.South Korea7.New Zealand8.Canada9.Estonia10.Australia11.Netherlands12.Liechtenstein13.Germany

14.Taiwan15.Switzerland16.United Kingdom17.Slovenia18.Macau19.Poland20.Ireland21.Belgium22.Hungary23.United States24.Norway25.Czech Republic

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E V E R YO N E H A S G OT A P L A N ,

U N T I L T H E Y G E T P U N C H E D I N T H E FAC E

- M I K E T Y S O N

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AG I L I T Y

O O D A L O O P

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S E N S E

O R I E N T

C R E AT E

I N T E R A

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1 0 1 0 0 0000 1 1 1 111111 100000

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1B A S E M E N T

B O A R D R O O M

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