Storytelling in the link economy

Storytelling in the link economy

Paul BradshawDenmark, March 2012

Thursday, 15 March 2012

What happenswhen you move from

physical monomedia to digital, multiplatform, networked

production?


link

link

link


http://backstage.bbc.co.uk/

http://backstage.bbc.co.uk/

http://onlinejournalismblog.com/2009/02/02/guardian-hire-youtube-makeup-star-lauren-luke/

http://onlinejournalismblog.com/2009/02/02/guardian-hire-youtube-makeup-star-lauren-luke/

http://www.redorbit.com/news/technology/1049569/gannett_florida_newspapers_tv_post_searchable_fema_hurricane_aid_database/index.html

http://www.redorbit.com/news/technology/1049569/gannett_florida_newspapers_tv_post_searchable_fema_hurricane_aid_database/index.html

link


http://onlinejournalismblog.com/2007/09/17/a-model-for-the-21st-century-newsroom-pt1-the-news-diamond/

http://onlinejournalismblog.com/2007/09/17/a-model-for-the-21st-century-newsroom-pt1-the-news-diamond/

Video: live multiplatform election coverage (PBS) http://www.youtube.com/watch?v=IQrH1OuhPjk#t=42

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http://www.youtube.com/watch?v=IQrH1OuhPjk#t=42

http://www.youtube.com/watch?v=IQrH1OuhPjk#t=42

Bookmarking, tweeting, blogging, broadcasting, contextualising,

reflecting, analysing, responding, discussing, hosting, interacting,

updating.

The neverending story


link


http://onlinejournalismblog.com/2007/11/12/five-ws-and-a-h-that-should-come-after-every-story-a-model-for-the-21st-century-newsroom-pt3/

http://onlinejournalismblog.com/2007/11/12/five-ws-and-a-h-that-should-come-after-every-story-a-model-for-the-21st-century-newsroom-pt3/

Do something:How might you plan for a

‘neverending story’? (Think before and after)


The production line is being replaced

by a network.

image by


http://www.youtube.com/watch?v=huuNHtbp1oEhttp://onlinejournalismblog.com/2012/03/01/how-journalism-has-changed-guardian-3-pigs-video-says-it-better-than-anything/Thursday, 15 March 2012

http://www.youtube.com/watch?v=huuNHtbp1oE

http://www.youtube.com/watch?v=huuNHtbp1oE

http://onlinejournalismblog.com/2012/03/01/how-journalism-has-changed-guardian-3-pigs-video-says-it-better-than-anything/






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http://www.youtube.com/watch?feature=player_embedded&v=tp4wEewrQdUThursday, 15 March 2012

http://www.youtube.com/watch?feature=player_embedded&v=tp4wEewrQdU

http://www.youtube.com/watch?feature=player_embedded&v=tp4wEewrQdU

A networked journalist

Print: Paul Lewis, The Guardian


link


http://onlinejournalismblog.wordpress.com/2007/10/02/a-model-for-the-21st-century-newsroom-pt2-distributed-journalism/

http://onlinejournalismblog.wordpress.com/2007/10/02/a-model-for-the-21st-century-newsroom-pt2-distributed-journalism/

link


http://onlinejournalismblog.com/2008/12/04/model-for-the-21st-century-newsroom-pt6-new-journalists-for-new-information-flows/

http://onlinejournalismblog.com/2008/12/04/model-for-the-21st-century-newsroom-pt6-new-journalists-for-new-information-flows/

Making the hidden findableA voice to the voicelessConnecting communitiesVerifying and debunking

The role of a journalist in a networked age


Building social capital through 'Brokerage relationships'Save search costs (filter)Reduce uncertainty (ratings)Trust (verify)Negative ties (don't shoot messenger)Emotional involvement (vox populi)Coordination (campaigns)Expertise (translation)

Daniel Brass, in Social Capital (2009) ch10


Do something:Take a role -

plan what you’d do for a particular story


Question:How do you stimulate

conversation?


POST strategy:PeopleObjectivesStrategyTechnology


http://onlinejournalismblog.com/2011/10/24/drafting-a-content-strategy-4-ws-and-a-h/


The Post noticed, for instance, that photo galleries — without sound — get better play during the day (with workplace usage), while video supplements to stories get more used in the evening. Twitter is best at multiplying traffic on big breaking stories, while Facebook referrals will relay the trend stories better.

http://newsonomics.com/the-newsonomics-of-the-washington-posts-reader-dashboard-1-0/




Do something:How could you involve

users in pre-production, production and post-

productionThursday, 15 March 2012

Working in a network:

live journalism


Stories are most engaging when they are happening, and the level of interest and engagement is only increased when they are

supplemented with context, new facts and conversation.

- Emily Bell

“http://www.flickr.com/photos/twitteroffice/5681263084/sizes/z/


Do something:Choose a big event.

How do you perform a useful role? What about

other events?Thursday, 15 March 2012

If you remember NOTHINGELSE...


3 things:Make product from processWork in networksPlug in, but seek out


Thank you.

Twitter.com/paulbradshawLinkedin.com/in/onlinejournalistSlideshare.net/onlinejournalist

All links at Delicious.com/paulb/Denmark12


Storytelling in the link economy

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