Storytelling for Social Media: Finding Your Muse
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Transcript of Storytelling for Social Media: Finding Your Muse
![Page 1: Storytelling for Social Media: Finding Your Muse](https://reader036.fdocuments.in/reader036/viewer/2022062514/55bec0a0bb61eb1f7b8b46e0/html5/thumbnails/1.jpg)
Storytelling is in our soul.
Storytelling For SocialMedia: Finding Your Muse
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Takeaways
What is a brand story
How to write potent captions
How to respond with heart
How to create an experience
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Why storytelling? In a word... connection
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Stories are how we communicate with our tribe
Humans are wired to listen to stories, love stories,and tell stories
“No man is an island and no brand wants to be.”
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“Storytelling means you have to reveal something
beyond self-congratulations.
[It] is not just a gimmick to sell more crap.
Storytelling is about relationship – most importantly
describing the world of your audience, and how
much you get who they are, what they care about,
and where they are trying to get in life.” —Michael Margolis, CEO | Get Storied
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TRIBE STORYYour Brand Story
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What is a brand story?
The heart and soul of your brand
Who you are + who people think you are
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A fluid and living thing
Audience sentiment
Signals: Are you walking the talk?
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Your truth revealed
Every post reveals what makes you tick,
and creates audience experience
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Brand stories that rock
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Brand stories that rock
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Brand mentors invite you in
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… and lead from the tastiest places
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Brands celebrate their fans
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… whether they wear mouse ears or pan hats
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Walking the talk
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Lego movie: brilliant brand storytelling
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GATHERING THE CLAN
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Share only the juice
Think of a whiskey still...
Distill your brand story down to one
perfect drop, an elixir worthy of sharing
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Powerful messaging
Create an experience
Make the impossible possible
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Mindful of your audience
What’s in it for them?
Be useful: give them a goodie “to go”
Be playful: brighten their day
Be impactful: lead from within
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Call your tribe
3-8 second attention span
Use authentic visuals
Business ‘intel’ proves storytelling
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Why storytelling?
Social media is visual storytelling
Only content chefs are succeeding:Create bite-sized pieces of “original” content
Mix it up: Balance your content
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The recipe
Quality photos | videos
Lush language
5 cups for your fans, 1 tsp. for you
Leave out poor grammar, typos
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Story: Financial freedom
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Subtle meanings...
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Best content wins
Why? Because it gets sharedThe point is always the share
Shareworthy content: Makes us smile Sparks our imagination Warms our heart
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Eye-catching photos + few words = shareable
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Infinitely shareable
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Paint a picture with your words
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Like this
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Types of story
Use nostalgia
Be a mythbuster
Ask a question or answer it
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Tickle our memory
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#throwbackthursday
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Did you know?
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Brag a little… very little
Awards
Company news
Events
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Take us there
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Or there
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SaWING!!
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Year-round buzz
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Best. Ever.
DIYs: How to’s
Memes: Quotes
This or that
Visual captions
Video interviews
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DIY
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DIY with “Canva”
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Quotes with “PicMonkey”
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A one sentence story
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Before
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After
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Tasteful branding
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This or that
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Visual captions
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Bam!
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Floating more ideas
Customers using your products
Office mascot: give human attributes to non-human things (cats, coffee cups, staplers)
Behind the scenes: the “inside scoop”
Contests
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Simple Simon contest
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Comment to win
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Contests can be fun
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Only 3 days left to…
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Mighty and magical
Rally around a cause
Sell nice
Lead AND follow
Be positive
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Rally around a cause
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Sell nice
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Lead AND follow…
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Positive
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Negative
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Positive + give back
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Captions: short & pithy
Two sentences max—one-two punch that delivers. Add personality
Link to website for details: names, stories, dates, places, significance
Shorten links
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My cup runneth over
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Two great photos... one great caption.
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Lush no, but there’s a story there
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Now we’re talking...
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Starting to do the happy dance yet?
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Great photos… captions not so much
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Keep it simple
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Nailed it
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And fun…
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Memes don’t always need words...
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Until they do
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Captions yay or nay?
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Make us think
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Make us smile
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Only if helps tell your story
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... and this does
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This does too
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Add to the story
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Ditto
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When in doubt, shrink
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Yawn...
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LOL!
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LOL x 2!!
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Hashtags are important
Hashtags help tell the story #livedlongenoughtoseethis
Hashtags are how people find you
Do your researchhttp://websta.me/hot
Create event/campaign hashtags
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Hashtags and tagging
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Yes, even on Facebook
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Sweet treat
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Coldcuts
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#FoodPorn photos… getting warmer
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Starting to smile… and salivate
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Perfection in a cracked-wheat bun!
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Make their day
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Use great language whether shared or original
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Your muse
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WARRIOR HEROICS
Walk your talk
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Respond with heart
Responding is walking the talk
Continue the connection
The fan is your hero
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Be selfless
Show gratitude for the relationship
You get what you give
Mirror your audience: they are your muse
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Genuinely care... it will show
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Now we’re talking...
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Your muse
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THE FEASTLet’s tell a story
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Make us smile
Add your personality
Charm us
Care about us
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Add your personality
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On the fringe
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Charmed
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Beautiful… but about you
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Even more beautiful when it’s about us
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Inspire us
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Officially “wow’d”
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Nutty
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No words necessary
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Storytelling is in our soul.
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Simple story: It’s a beautiful day
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Feeling the need for Mother Earth beneath my feet today. You too? —Zappos
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When was the last time you treated yourself to a walk on the beach? —KP.org
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Happening now: A perfect ‘dig your toes in the sand’ kind of day. Wish you were here! —Aqua Aloha Surf Waikiki
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Story: Great place to stay and play
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Here’s our five o’clock shadow…
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Story: Hawaii Fashion Week
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Green is the new black!
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Story: Relaxing vacation
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Vacations were meant to be spent just like this!
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Story: Fall clothing line
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Wicked cool!
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Dorothy’s house wouldn’t dare!
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Story: Lipstick launch
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Take that Picasso!
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Story: Casual Beach Dining on Maui
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Take that Picasso!
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Story: Childcare – spark the imagination
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Nurturing our next Picasso!
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Story: Made in Hawaii product
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Aloha spoken here
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\Story: Grow your own health
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What does your garden grow?
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Story: Traffic cam
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Stuck in back-to-school traffic, but loving the view!
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Story: Pet friendly hotel
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We can’t wait to see those tan lines!
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Remember this one? Let’s caption it!
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Dip your spoon in this strawberry summer moon.
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Story: Professional Women’s Leadership
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There’s no elevator to success. You have to take the stairs.
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Would you add a caption to this?
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Story: Ocean defenders
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Why yes, I am king of this beach!
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Story: Mental health
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The bark stops here!
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Story: Financial Planning
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And the Darwin award goes to…
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Story: Bible study
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Need an Ark? I Noah guy!
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Epic, #foodporn, instagawk, incredible, surreal, awe-inspiring, #nofiltersneeded
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Top Hashtags on Instagram: #instagood, #instamood, love, #me, #tbt, #summer, #fun
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Top Hashtags on Twitter: #gorgeous, #sun, #love, #me, #tbt, #follow, #photooftheday
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Tribe Story — Know and use the brand voice
Gather the Clan —Share only the juice
Warrior Heroics —Respond with heart
The Feast — Keep it short, they’ll love you for it
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Keep in touch!
Wahine Mediawahinemedia.comfacebook.com/wahinemedia@wahinemedia
Karen Weikertkarenweikert.comfacebook.com/spiritsayshi@karenweikert
Download this slideshow:http://slideshare.net/wahinemedia