| ANDRIES DE VILL IERS

STORYTELLING AT SCALE

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TIFFANY BLACK AVI ZIMAKHead of Global Influencer Content Marketing

General Manager, The Americas

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DIGIDAY BRAND SUMMIT 2016

If you Have Engaged with Content Online, You know Outbrain

554 MillionUsers Globally

½ BillionPeople Worldwide

250Billion ContentRecommendationsEvery Month

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The OutbrainInterest Graph

DIY

DOGS

PA R E N T I N G

I S L A N D E S C A P ES

H O L I D A Y S H O P P I N G

F I N A N C I A L P L A N N I N GA E R I A L P H O T O G R A P H Y

E M E R G I N G M A R K E T S

W E E K E N D G E T A W A Y S

G A R D E N I N G B A S I C S

BA S E B A L L

R O A D T R I P S

R UN NING

A R T I S A N A L F U R N I T U R E

I M P A C T I N V E S T I N G

E D U C AT I O N A L A P P S

U R B A N L A N D S C A P I N G

I N T E R I O R D ES I G N

I K E A H AC KS

M E D I T A T I O N W O R K S H O P S

G R E E N R O O F D E C K S

CR AFT COFFEE

H E A LT H Y C O O K I N G

R E T I R E M E N T P L A N N I N G

S M A L L S P A C E S O L U T I O N S

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ENGAGE

ASK

SHARE

RESEARCH

TRUST

DISCOVER

AWARENESSADVOCATE

Brands Use Content to Tell Their Story Throughout the Consumer Journey

BUY

CONSIDERBROWSE

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ENGAGE

ASK

SHARE

RESEARCH

TRUST

DISCOVER

AWARENESSADVOCATE

BUY

CONSIDERBROWSE

Discover: Target

Elevate Your Holiday Party Style with Minimal EffortTarget

DISCOVER

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ENGAGE

ASK

SHARE

RESEARCH

TRUST

DISCOVER

AWARENESSADVOCATE

BUY

CONSIDERBROWSE

Research: Visa

RESEARCH

Visa Checkout: A Safe, Simple and Easy Way To Checkout OnlineVisa

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ENGAGE

ASK

SHARE

RESEARCH

TRUST

DISCOVER

AWARENESSADVOCATE

BUY

CONSIDERBROWSE

Engage: Ford

Build Your Own Ford ExplorerFord Blog

ENGAGE

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ENGAGE

ASK

SHARE

RESEARCH

TRUST

DISCOVER

AWARENESSADVOCATE

BUY

CONSIDERBROWSE

Trust: eBay

TRUST

Save Money This Summer By Avoiding These 10 Gardening MistakeseBay

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eBay Case Study:

Social Influencer Content

GOAL:Find a channel with low CPCs that will guarantee traffic to influencer content.

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eBay Case Study:

Building Trust with Content at Scale

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eBay Case Study:

Results

1,022,081Clicks

877,065Sessions

$0.095/$0.11CPC/CPS

0.39%CTR

+437%Sessions Increased (Q2 vs. Q1)

-109%CPS Decreased (Q2 vs. Q1)

THANK YOU

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