STORYTELLING ACROSS THE VISUAL WEB @TOM_MESSETT

WHY IS THE WEB BECOMING VISUAL?

PICTURES ARE IN OUR BLOOD!

Joseph Nicéphore Niépce - 1826

THE DIGITAL CAMERA

KODAK DC40,1995

THE CAMERA PHONE

SHARP J-SH04, 2000

2012: NOKIA 808 PUREVIEW!

SOCIAL NETWORKS

BUT WHAT DOES THAT MEAN FOR MARKETERS?

WELL, A LOT ACTUALLY

THINK ABOUT THE AMOUNT OF CONTENT A MARKETING DEPT CREATED IN 1990 VS 2000 VS TODAY

THINK ABOUT THE COST OF ALL THAT…

HOW CAN YOU EVEN AFFORD IT?

HOW DO YOU ACHIEVE CONSISTENCY? – THINK ABOUT THE MEDIUMS!

PERFECT IS THE ENEMY OF GOOD!

PERFECT IS THE ENEMY OF REAL!

PERFECT IS THE ENEMY OF RELEVANT!

BUT BILLIONS OF PHOTOS ARE AN AMAZING RESOURCE, HOW CAN YOUR CONSUMERS

PICTURES HELP YOU TELL YOUR STORIES?

WOW, THIS LOOKS HARD! WHY BOTHER?!

A PICTURE DRIVES A 1000 CLICKS…

PINTEREST IS THE 4TH LARGEST TRAFFIC DRIVER WORLDWIDE!

A UGC PICTURE CAN BE WORTH A 1000 TWEETS!

BUT THE PLATFORMS DON’T MATTER, THE PRINCIPLES DO.

BUT WHAT ABOUT THE FUTURE?

NOW, LAST BUT NOT LEAST… DON’T FORGET:

IMAGES ARE A BIG PART OF THE WEB, THEY ALWAYS WILL BE, SO THEY NEED TO BE A BIG PART OF YOUR PLANS

BUT THAT’S NOT ALL IT IS! STORYTELLING AND SOCIAL MEDIA SUCCESS IS MUCH MORE THAN THAT!

THANKS @TOM_MESSETT