Storytelling: A Lunch n' Learn Session
-
Upload
me-consulting -
Category
Marketing
-
view
132 -
download
2
Transcript of Storytelling: A Lunch n' Learn Session
![Page 1: Storytelling: A Lunch n' Learn Session](https://reader038.fdocuments.in/reader038/viewer/2022103105/58751f3b1a28ab05598b8103/html5/thumbnails/1.jpg)
![Page 2: Storytelling: A Lunch n' Learn Session](https://reader038.fdocuments.in/reader038/viewer/2022103105/58751f3b1a28ab05598b8103/html5/thumbnails/2.jpg)
The Rise of Storytelling
![Page 3: Storytelling: A Lunch n' Learn Session](https://reader038.fdocuments.in/reader038/viewer/2022103105/58751f3b1a28ab05598b8103/html5/thumbnails/3.jpg)
![Page 4: Storytelling: A Lunch n' Learn Session](https://reader038.fdocuments.in/reader038/viewer/2022103105/58751f3b1a28ab05598b8103/html5/thumbnails/4.jpg)
...and everyone is a storyteller
![Page 5: Storytelling: A Lunch n' Learn Session](https://reader038.fdocuments.in/reader038/viewer/2022103105/58751f3b1a28ab05598b8103/html5/thumbnails/5.jpg)
word stories
![Page 6: Storytelling: A Lunch n' Learn Session](https://reader038.fdocuments.in/reader038/viewer/2022103105/58751f3b1a28ab05598b8103/html5/thumbnails/6.jpg)
![Page 7: Storytelling: A Lunch n' Learn Session](https://reader038.fdocuments.in/reader038/viewer/2022103105/58751f3b1a28ab05598b8103/html5/thumbnails/7.jpg)
Run your business anywhere.
![Page 8: Storytelling: A Lunch n' Learn Session](https://reader038.fdocuments.in/reader038/viewer/2022103105/58751f3b1a28ab05598b8103/html5/thumbnails/8.jpg)
![Page 9: Storytelling: A Lunch n' Learn Session](https://reader038.fdocuments.in/reader038/viewer/2022103105/58751f3b1a28ab05598b8103/html5/thumbnails/9.jpg)
Organize your favorite things
![Page 10: Storytelling: A Lunch n' Learn Session](https://reader038.fdocuments.in/reader038/viewer/2022103105/58751f3b1a28ab05598b8103/html5/thumbnails/10.jpg)
![Page 11: Storytelling: A Lunch n' Learn Session](https://reader038.fdocuments.in/reader038/viewer/2022103105/58751f3b1a28ab05598b8103/html5/thumbnails/11.jpg)
It’s how people meet.
![Page 12: Storytelling: A Lunch n' Learn Session](https://reader038.fdocuments.in/reader038/viewer/2022103105/58751f3b1a28ab05598b8103/html5/thumbnails/12.jpg)
![Page 13: Storytelling: A Lunch n' Learn Session](https://reader038.fdocuments.in/reader038/viewer/2022103105/58751f3b1a28ab05598b8103/html5/thumbnails/13.jpg)
Build Better Business Software.
![Page 14: Storytelling: A Lunch n' Learn Session](https://reader038.fdocuments.in/reader038/viewer/2022103105/58751f3b1a28ab05598b8103/html5/thumbnails/14.jpg)
Why storytelling matters.
![Page 15: Storytelling: A Lunch n' Learn Session](https://reader038.fdocuments.in/reader038/viewer/2022103105/58751f3b1a28ab05598b8103/html5/thumbnails/15.jpg)
People see/hear >100,000 words/day of content: TV, radio, social media, video games, text messages, Web.
![Page 16: Storytelling: A Lunch n' Learn Session](https://reader038.fdocuments.in/reader038/viewer/2022103105/58751f3b1a28ab05598b8103/html5/thumbnails/16.jpg)
Consumers have lots of information about your
products
![Page 17: Storytelling: A Lunch n' Learn Session](https://reader038.fdocuments.in/reader038/viewer/2022103105/58751f3b1a28ab05598b8103/html5/thumbnails/17.jpg)
Product is Irrelevant
![Page 18: Storytelling: A Lunch n' Learn Session](https://reader038.fdocuments.in/reader038/viewer/2022103105/58751f3b1a28ab05598b8103/html5/thumbnails/18.jpg)
Storytelling is a better approach to marketing &
sales
![Page 19: Storytelling: A Lunch n' Learn Session](https://reader038.fdocuments.in/reader038/viewer/2022103105/58751f3b1a28ab05598b8103/html5/thumbnails/19.jpg)
Old Way:“Let me tell you
about our product’s features
and prices”
![Page 20: Storytelling: A Lunch n' Learn Session](https://reader038.fdocuments.in/reader038/viewer/2022103105/58751f3b1a28ab05598b8103/html5/thumbnails/20.jpg)
New Way:“Let me tell you a
story……”
![Page 21: Storytelling: A Lunch n' Learn Session](https://reader038.fdocuments.in/reader038/viewer/2022103105/58751f3b1a28ab05598b8103/html5/thumbnails/21.jpg)
What does storytelling deliver?
![Page 22: Storytelling: A Lunch n' Learn Session](https://reader038.fdocuments.in/reader038/viewer/2022103105/58751f3b1a28ab05598b8103/html5/thumbnails/22.jpg)
Stories Show How You’re
Unique
![Page 23: Storytelling: A Lunch n' Learn Session](https://reader038.fdocuments.in/reader038/viewer/2022103105/58751f3b1a28ab05598b8103/html5/thumbnails/23.jpg)
Stories build emotional connections
![Page 24: Storytelling: A Lunch n' Learn Session](https://reader038.fdocuments.in/reader038/viewer/2022103105/58751f3b1a28ab05598b8103/html5/thumbnails/24.jpg)
![Page 25: Storytelling: A Lunch n' Learn Session](https://reader038.fdocuments.in/reader038/viewer/2022103105/58751f3b1a28ab05598b8103/html5/thumbnails/25.jpg)
Stories Are Remembered…..
And Shared
![Page 26: Storytelling: A Lunch n' Learn Session](https://reader038.fdocuments.in/reader038/viewer/2022103105/58751f3b1a28ab05598b8103/html5/thumbnails/26.jpg)
“Airbnb believes in the power of storytelling because when people share stories…..they start caring more about each other.” - Venetia Pristavec
![Page 27: Storytelling: A Lunch n' Learn Session](https://reader038.fdocuments.in/reader038/viewer/2022103105/58751f3b1a28ab05598b8103/html5/thumbnails/27.jpg)
![Page 28: Storytelling: A Lunch n' Learn Session](https://reader038.fdocuments.in/reader038/viewer/2022103105/58751f3b1a28ab05598b8103/html5/thumbnails/28.jpg)
Stories make the complex
simple
![Page 29: Storytelling: A Lunch n' Learn Session](https://reader038.fdocuments.in/reader038/viewer/2022103105/58751f3b1a28ab05598b8103/html5/thumbnails/29.jpg)
![Page 30: Storytelling: A Lunch n' Learn Session](https://reader038.fdocuments.in/reader038/viewer/2022103105/58751f3b1a28ab05598b8103/html5/thumbnails/30.jpg)
Stories DeliverStories are inspiring
![Page 31: Storytelling: A Lunch n' Learn Session](https://reader038.fdocuments.in/reader038/viewer/2022103105/58751f3b1a28ab05598b8103/html5/thumbnails/31.jpg)
How to effectively tell stories.
![Page 32: Storytelling: A Lunch n' Learn Session](https://reader038.fdocuments.in/reader038/viewer/2022103105/58751f3b1a28ab05598b8103/html5/thumbnails/32.jpg)
Know Your Audience
![Page 33: Storytelling: A Lunch n' Learn Session](https://reader038.fdocuments.in/reader038/viewer/2022103105/58751f3b1a28ab05598b8103/html5/thumbnails/33.jpg)
![Page 34: Storytelling: A Lunch n' Learn Session](https://reader038.fdocuments.in/reader038/viewer/2022103105/58751f3b1a28ab05598b8103/html5/thumbnails/34.jpg)
It’s About the Experience
![Page 35: Storytelling: A Lunch n' Learn Session](https://reader038.fdocuments.in/reader038/viewer/2022103105/58751f3b1a28ab05598b8103/html5/thumbnails/35.jpg)
“Capturing life’s most exciting moments, and
sharing them with others.” – Suzanne
Watson
![Page 36: Storytelling: A Lunch n' Learn Session](https://reader038.fdocuments.in/reader038/viewer/2022103105/58751f3b1a28ab05598b8103/html5/thumbnails/36.jpg)
Be interesting and creative
![Page 37: Storytelling: A Lunch n' Learn Session](https://reader038.fdocuments.in/reader038/viewer/2022103105/58751f3b1a28ab05598b8103/html5/thumbnails/37.jpg)
A cartoon (not a press release) when raising $30M
![Page 38: Storytelling: A Lunch n' Learn Session](https://reader038.fdocuments.in/reader038/viewer/2022103105/58751f3b1a28ab05598b8103/html5/thumbnails/38.jpg)
![Page 39: Storytelling: A Lunch n' Learn Session](https://reader038.fdocuments.in/reader038/viewer/2022103105/58751f3b1a28ab05598b8103/html5/thumbnails/39.jpg)
Be Honest
![Page 40: Storytelling: A Lunch n' Learn Session](https://reader038.fdocuments.in/reader038/viewer/2022103105/58751f3b1a28ab05598b8103/html5/thumbnails/40.jpg)
![Page 41: Storytelling: A Lunch n' Learn Session](https://reader038.fdocuments.in/reader038/viewer/2022103105/58751f3b1a28ab05598b8103/html5/thumbnails/41.jpg)
Celebrate Customers’ Successes
![Page 42: Storytelling: A Lunch n' Learn Session](https://reader038.fdocuments.in/reader038/viewer/2022103105/58751f3b1a28ab05598b8103/html5/thumbnails/42.jpg)
![Page 43: Storytelling: A Lunch n' Learn Session](https://reader038.fdocuments.in/reader038/viewer/2022103105/58751f3b1a28ab05598b8103/html5/thumbnails/43.jpg)