Storytelling 101: What Your Non-Profit Needs to Know to Become a Storytelling Non-Profit
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Transcript of Storytelling 101: What Your Non-Profit Needs to Know to Become a Storytelling Non-Profit
![Page 1: Storytelling 101: What Your Non-Profit Needs to Know to Become a Storytelling Non-Profit](https://reader033.fdocuments.in/reader033/viewer/2022042714/54c7ccfa4a7959ff238b4642/html5/thumbnails/1.jpg)
Virtual ConferenceJanuary 27 to 31, 2014
![Page 2: Storytelling 101: What Your Non-Profit Needs to Know to Become a Storytelling Non-Profit](https://reader033.fdocuments.in/reader033/viewer/2022042714/54c7ccfa4a7959ff238b4642/html5/thumbnails/2.jpg)
Monday> Storytelling 101- What You Need to Know to Transform Your Non-Profit Into a Storytelling Non-Profit!
> Helping Your Board Understand that Fundraising is Storytelling
Tuesday> How to Spread Your Organization's Story Around the World With a Purposeful Blogging Strategy
Wednesday> Supercharge Your Social Media in 2014
> Storytelling With Appeal Letters
Thursday> Storytelling for Grant Writing
> How to Craft a Memorable Special Appeal Story for Your Next Event
Friday> Communicate Diversity Through Storytelling
> How to Use Storytelling to Create an Amazing Case for Support for Your Non-Profit
To Register for Additional Sessions, please visit:
http://pfa-blog.com/home/the-storytelling-non-profit-virtual-conference/
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Storytelling 101What You Need to Know to Transform Your Non-Profit Into a Storytelling Non-Profit!
Presented by Vanessa Chase
www.TheStorytellingNonprofit.comvanessa@thestorytellingnonprofit.com
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Vanessa Chase
Fundraising and Communications Strategist
Author of the forthcoming book, The Storytelling Non-Profit - a practical guide to collecting and sharing stories that inspire your community
Blogging over at www.TheStorytellingNonprofit.com
California native now (mostly) based in Vancouver, BC
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When it comes to storytelling, my organization is ___________________.
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We know that storytelling is a great tool. We want be telling more stories. We know that our non-profit has lots of great stories to share.
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So why aren’t we sharing them?
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What is a story?
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You are a storyteller.
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Facts versus Stories
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5 Keys to Outstanding Storytelling
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Have a Goal and a Core Message
● What is the end goal of telling this story?
● What overarching message do you want to convey?
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What’s your. . .
Goal:
Message:
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Know Your Audience
● Who are you actually talking to?
● How can you talk to them more effectively?
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What are 3 characteristics of your target audience?
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Create Connection
● What emotions will your audience most likely be able to identify with?
● Draw those out over the course of the copy
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Piece It Together
● What facts do you want your audience to know?
● Allow the story to lead and the facts to follow
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End with a strong call to action
● What was the point of telling that story?
● $ amount + Urgency + Impact
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Create a call to action for your next story
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Create a system to collect the kinds of stories you need
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Q & A Time
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Virtual ConferenceJanuary 27 to 31, 2014
pfa-blog.com/home/the-storytelling-non-profit-virtual-conference/