Storyteller

THAIS NOGUEIRA

a visual narrative of selected work byTHAIS NOGUEIRA

STORYTELLER

“DESIGN IS AN OPPORTUNITY TO CONTINUE TELLING THE

STORY, NOT JUST TO SUM EVERYTHING UP.”

TABLE OF CONTENTS

CHAPTER I ESSENCIA

7

CHAPTER IIB.LEAF

23

CHAPTER IIIHANGAAR

37

CHAPTER IVCOLONY

53

CHAPTER VTYPOGRAPHIE

67

CHAPTER VIAURAT

85

CHAPTER VIIFROST

99

CHAPTER VIIGREENWOOD

109

CHAPTER I

ESSENCIA

“ESSENCE

IS THE INWARD NATURE,

THE TRUE SUBSTANCE,

THE CONSTITUTION OF

ANYTHING.”

ESSENCIA

INTRO

CH I 09

Do you also hurry, half-dressed and barefoot,

into the garden,

and softly,

and exclaiming of their dearness,

fill your arms with the white and pink flowers,

with their honeyed heaviness, their lush trembling,

their eagernessto be wild and perfect for a moment,

before they arenothing, forever?

ESSENCIA

CH I 05

INSPIRATION

CH I 11

ESSENCIA

CH I 13

ESSENCIA is a line of 100% natural fragrances.

Designed for the young female who is concerned

about the health hazards that a conventional fragrance can

cause, Essencia includes no synthetic perfumes and is pro-

duced without animal testing.

LOGO

cologne and solid perfume

CH I 15

CH I 17

PRODUCT

“the flowers bend their bright bodies,

and tip their fragrance to the air,

and rise,

their red stems holding.”

CH I 19

ESSENCIA

CH I 21

APPLICATIONS

CHAPTER II

B.LEAF

“HE DOES NOT BELIEVE WHO

DOES NOT LIVE ACCORDING TO

HIS BELIEF.”

B.LEAF

The world will flame out, like shining from shook foil;

It gathers to a greatness, like the ooze of oil

Crushed.

Why do men then now not reck his rod?

Generations have trod,

have trod,

have trod;

And all is seared with trade;

bleared, smeared with toil;

And wears man’s smudge and shares man’s smell: the soil

Is bare now, nor can foot feel, being shod.

CH II

25

INTRO

B.LEAF

LOGO

CH II

27B.LEAF is an extension line of the brand Philosophy guided

to the masculine public. The essence of B.LEAF is its natural

ingredients and environment responsibility. The brand targets

men in their mid 20’s to late 30’s, concerned with the toxicity

of most hair care products out in the market.

B.LEAF

digital sketches

PROCESS

CH II

29

B.LEAF

INSPIRATION

CH II

31

CH II

33

B.LEAF

PRODUCT

CH II

35

CHAPTER III

HANGAAR 81

“FACES OF TYPE ARE LIKE MEN’S

FACES.THEY HAVE THEIR OWN

EXPRESSION.”

Grey the wind, grey the earth, grey the sky:

Ragged nimbus fringes mist the view;

The engine’s beat, turned back by earth and cloud

Pulses round my brain; flying in a world of grey.

Patches of sepia light brown the ripening crop

And then extinguish. The sun’s full circle,

Paler than last evening’s moon,

Washes the level barley fields, then disappears.

The grey cathedral roof writhes, warps, tears,

And for an instant perforates; creating space

In which I spiral tightly upwards,

Brushing against the breathing droplet walls of cloud.

CH III

39

HANGAARHANGAAR

CH III

41

HANGAAR

INTRO

CH V 05

HANGAAR 81 is a line of products inspired byt the life of my

grandfather, who was a pilot for over 60 years. The line con-

sists of a flight simulator - GROUND SPEED - and accessories

to enhance the experience of the game.

The number 81 refers to the house where he lived his whole

life.

HANGAAR

GROUND SPEED - flight simulator

PRODUCT

CH III

45

HANGAAR

CH III

53

PRODUCT

CHAPTER IV

COLONY

“WINE IS BOTTLED POETRY”

COLONY

A Taste Of Honey

Is sweeter

In my dreams

Or in the expectation

Of ecstasy

Within my search

Of tomorrow.

Will I find the nectars

Of the Gods

In an ambrosia mix

Of life?

Are the bitterness

Of yesterday

In my awaiting moments

Of yet another day?

Am I to taste sorrow

Confusing it

For the sweetness of cane

Shared in darkess

By sadden shadows waiting

The never arrival

Of another tomorrow.

INTRO

CH IV

55

COLONY

Mead,

also called honey wine,

is an alcoholic beverage

that is produced by fermenting

a solution of

HONEY AND WATER

INSPIRATION

CH IV

57

COLONY

PROCESS

CH IV

59

COLONY

LOGO

CH IV

61

COLONY

“Hold the bottle up to the light; you will see your dreams are always at the bottom.”

PRODUCT

CH IV

63

COLONY

WINE BAR

CH IV

65

CHAPTER V

TYPOGRAPHIE

“FACES OF TYPE ARE LIKE MEN’S

FACES.THEY HAVE THEIR OWN

EXPRESSION.”

TYPOGRAPHIETYPOGRAPHIE

INTRO

CH V 69

CH V

type unread is DEAD.

type must be unobtrusive.

it must be convincingly SMART.

it must be easy to read.

it must blend with the whole.

it must hold the HEADLINE-HOPPERS.

it must be STRONG AND DIGNIFIED - yet meek.

The face of type must not be

too small,

too large,

too light,

TOO BOLD

it must be exactly right.

it must not be set t o o w i d e or too narrow.

INTRO

TYPOGRAPHIE

?

w

CH V 05

TYPOGRAPHIE is a beer for the lovers of typography.

The labels feature different typefaces

that change periodically.

LOGO

TYPOGRAPHIE

digital sketches

PROCESS

CH V 75

initial sketches

TYPOGRAPHIE

INTRO

CH V 79

TYPOGRAPHIE

CH V 81

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LOTLiam Castro designed lotthinking of al l geometrycan do in the world ofgraphics. From effects tobranding the possibi l i t iesare endless.

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APPLICATIONS

CH V 83

CHAPTER VI

AURAT

“THERE IS SOMETHING IN THE NA-

TURE OF TEA THAT LEADS US INTO

A WORLD OF QUIET CONTEMPLATION

OF LIFE.”

INTRO

CH VI

87

With gentle finger touch the string

Awake its murmurs soft and low

To celebrate the daintiest thing,

The daintiest that the earth can

shew.

Where reigns eternal spring, O

Tea!

India’s far, mysterious clime

Dost thou, thyself a

mystery,Consume thy days

of blooming prime.

“Culture is the widening of the mind and of the spirit.”

INSPIRATION

CH VI

89

PROCESS

CH VI

91

Initial sketches

CH VI

93

INTRO

AURAT { woman in Hindi} is a tea inspired by the tradition and

knowledge of the Indian culture. Its unique blends are created

specially for women’s needs. The design is vibrant and color-

ful as to resemble some of the textiles and patterns seen in

the culture.

CH VI

95

CH VI

97

CHAPTER VII

FROST

“WE MUST PLANT THE SEA AND HERD

ITS ANIMALS USING THE SEA AS

FARMERS INSTEAD OF HUNTERS.”

INTRO

CH VII

101

Strange

beauty eight-limbed

and eight-handed,

Whence camest to dazzle our eyes?

With thy bosom bespangled and banded

With the hues of the seas and the skies;

Is thy home European or Asian,

O mystical monster marine?

Part molluscous and partly crustacean,

Betwixt and between.

FROST

FROST is line of frozen seafood that is sold

in major supermarkets as well as online.

The attitude of the brand is fresh and fun as to

contrast with most frozen seafood sold in the markets.

CH VII

103

LOGO

weight: exp:1 lb 05/15

re

s po

n s ib ly farme

d

CALAMARI RINGS

Uncooked & fully cleaned. Readyto cook.

PRODUCT OF U.S.A

FROZEN SEAFOOD

FROZEN SEAFOOD

ALASKAN COD

Skinless & boneless wild

caught fillets

weight: exp:1.2 lb 05/15

re

s po

n s i b l y fa rme

d

PRODUCT OF U.S.A

CH VII

105

FROZEN SEAFOOD

FROZEN SEAFOOD DELIVERED AT YOUR DOOR

ABOUT US CATERING FAQSHOP CONTACT US

weight:

re

spo

nsib ly farme

d

SHRIMP COCKTAIL

Peeled and cooked. Just thaw and rinse to serve.

ADD TO CART

FROZEN SEAFOOD


re

s p o n s i bl

y f

arme

d

SHRIMP COCKTAIL


PRODUCT OF U.S.A

LOG IN

MY CART

SIGN UP

SEARCH

FISH

SHELLFISH

ROE

+ENLARGE RECIPES

crab

lobster

shrimp

clam

cockle

cuttlefish

mussel

octopus

oyster

costumer service site map privacy policy

FROST

FROZEN SEAFOOD


re

spo

n sib ly farme

d

SHRIMP COCKTAIL


PRODUCT OF U.S.A

CH VII

107

INTRO

CHAPTER VIII

GREENWOOD

“TO EAT IS A NECESSITY,

BUT TO EAT INTELLIGENTLY IS

AN ART.”

GREENWOOD

INTRO

In the bread bowl, he mixes flour, water, salt.

kneads, lets it ferment.

kneads again, pulling and folding,

folding and pulling,

lets it come into fullness.

then lifts it into the oven,

from where it will emerge

so finely crusted,

so evenly textured,

so giving of itself.

bread that cries, when placed in her mouth

GREENWOOD

testing the photo set

PROCESS

Greenwood is a line of natural food sold in most

supermarkets across the country. Inspired by rustic

living, the brand focus on using only the freshest

ingredients for all its products.

Logo by Linda Colin.

CH VII

113

PHOTOGRAPHY: Nelson CheverriaSTYLING & ART DIRECTION: Thais Nogueira

GREENWOOD

CH I 05

PHOTOGRAPHY: Nelson CheverriaSTYLING & ART DIRECTION: Thais Nogueira

THAIS NOGUEIRA

BRANDMARKS

Thank you for taking the time to look through my work.I would like to dedicate this book to my dear family that always believed and supported me, to my wonderful husband who was kind and patient throughout the hectic years of school, to the team at UNITED dsn for guiding me in the very difficult process of putting a portfolio together

and to our great teachers at FIT.Thank You

THE END

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917.4349070

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