StoryScaping & Organising Ideas
-
Upload
paul-taylor -
Category
Design
-
view
556 -
download
1
description
Transcript of StoryScaping & Organising Ideas
![Page 1: StoryScaping & Organising Ideas](https://reader034.fdocuments.in/reader034/viewer/2022051312/547b3a32b4af9fb81c8b457b/html5/thumbnails/1.jpg)
© 2013 SAPIENT CORPORATION | CONFIDENTIAL
STORYSCAPING & ORGANISING IDEAS HOW BRAND STORYTELLING CAN CREATE VALUE & LOYALTY
FROM A USER EXPERIENCE
![Page 2: StoryScaping & Organising Ideas](https://reader034.fdocuments.in/reader034/viewer/2022051312/547b3a32b4af9fb81c8b457b/html5/thumbnails/2.jpg)
2
ETHNOGRAPHY WIREFRAMING DESIGN THINKING FIELD RESEARCH USER TESTING COMPETITOR ANALYSIS HEURISTIC EVALUATION USER RESEARCH FINDINGS DOCUMENTATION OF PERSONAS PRODUCT DESIGN REQUIREMENTS GATHERING INTERACTION DESIGN INFORMATION ARCHITECTURE USABILITY SCOPE MANAGEMENT PROTOTYPING INTERFACE DESIGN VISUAL DESIGN TAXONOMY CREATION COPY WRITING CLIENT PRESENTATIONS WORKING CLOSELY WITH SITE DEVS BRAINSTORM COORDINATION COMPANY CULTURE EVANGELISM COMMUNICATION TO STAKEHOLDERS BRAND
![Page 3: StoryScaping & Organising Ideas](https://reader034.fdocuments.in/reader034/viewer/2022051312/547b3a32b4af9fb81c8b457b/html5/thumbnails/3.jpg)
3
![Page 4: StoryScaping & Organising Ideas](https://reader034.fdocuments.in/reader034/viewer/2022051312/547b3a32b4af9fb81c8b457b/html5/thumbnails/4.jpg)
4
![Page 5: StoryScaping & Organising Ideas](https://reader034.fdocuments.in/reader034/viewer/2022051312/547b3a32b4af9fb81c8b457b/html5/thumbnails/5.jpg)
5
![Page 6: StoryScaping & Organising Ideas](https://reader034.fdocuments.in/reader034/viewer/2022051312/547b3a32b4af9fb81c8b457b/html5/thumbnails/6.jpg)
6
AS UX’ERS WE NEED TO GO A BIT FURTHER INTO BRANDED STORYTELLING
AND DISCOVER HOW EXPERIENCE + STORY
LEADS TO VALUE + LOYALTY
![Page 7: StoryScaping & Organising Ideas](https://reader034.fdocuments.in/reader034/viewer/2022051312/547b3a32b4af9fb81c8b457b/html5/thumbnails/7.jpg)
7
![Page 8: StoryScaping & Organising Ideas](https://reader034.fdocuments.in/reader034/viewer/2022051312/547b3a32b4af9fb81c8b457b/html5/thumbnails/8.jpg)
8
![Page 9: StoryScaping & Organising Ideas](https://reader034.fdocuments.in/reader034/viewer/2022051312/547b3a32b4af9fb81c8b457b/html5/thumbnails/9.jpg)
9
![Page 10: StoryScaping & Organising Ideas](https://reader034.fdocuments.in/reader034/viewer/2022051312/547b3a32b4af9fb81c8b457b/html5/thumbnails/10.jpg)
10
![Page 11: StoryScaping & Organising Ideas](https://reader034.fdocuments.in/reader034/viewer/2022051312/547b3a32b4af9fb81c8b457b/html5/thumbnails/11.jpg)
11
![Page 12: StoryScaping & Organising Ideas](https://reader034.fdocuments.in/reader034/viewer/2022051312/547b3a32b4af9fb81c8b457b/html5/thumbnails/12.jpg)
12
![Page 13: StoryScaping & Organising Ideas](https://reader034.fdocuments.in/reader034/viewer/2022051312/547b3a32b4af9fb81c8b457b/html5/thumbnails/13.jpg)
13
![Page 14: StoryScaping & Organising Ideas](https://reader034.fdocuments.in/reader034/viewer/2022051312/547b3a32b4af9fb81c8b457b/html5/thumbnails/14.jpg)
14
![Page 15: StoryScaping & Organising Ideas](https://reader034.fdocuments.in/reader034/viewer/2022051312/547b3a32b4af9fb81c8b457b/html5/thumbnails/15.jpg)
15
![Page 16: StoryScaping & Organising Ideas](https://reader034.fdocuments.in/reader034/viewer/2022051312/547b3a32b4af9fb81c8b457b/html5/thumbnails/16.jpg)
16
![Page 17: StoryScaping & Organising Ideas](https://reader034.fdocuments.in/reader034/viewer/2022051312/547b3a32b4af9fb81c8b457b/html5/thumbnails/17.jpg)
17
![Page 18: StoryScaping & Organising Ideas](https://reader034.fdocuments.in/reader034/viewer/2022051312/547b3a32b4af9fb81c8b457b/html5/thumbnails/18.jpg)
![Page 19: StoryScaping & Organising Ideas](https://reader034.fdocuments.in/reader034/viewer/2022051312/547b3a32b4af9fb81c8b457b/html5/thumbnails/19.jpg)
PLAY WITH
POSSIBILITIES
![Page 20: StoryScaping & Organising Ideas](https://reader034.fdocuments.in/reader034/viewer/2022051312/547b3a32b4af9fb81c8b457b/html5/thumbnails/20.jpg)
20
![Page 21: StoryScaping & Organising Ideas](https://reader034.fdocuments.in/reader034/viewer/2022051312/547b3a32b4af9fb81c8b457b/html5/thumbnails/21.jpg)
21
![Page 22: StoryScaping & Organising Ideas](https://reader034.fdocuments.in/reader034/viewer/2022051312/547b3a32b4af9fb81c8b457b/html5/thumbnails/22.jpg)
22
![Page 23: StoryScaping & Organising Ideas](https://reader034.fdocuments.in/reader034/viewer/2022051312/547b3a32b4af9fb81c8b457b/html5/thumbnails/23.jpg)
23
![Page 24: StoryScaping & Organising Ideas](https://reader034.fdocuments.in/reader034/viewer/2022051312/547b3a32b4af9fb81c8b457b/html5/thumbnails/24.jpg)
24
ACTIVATE AWESOME
![Page 25: StoryScaping & Organising Ideas](https://reader034.fdocuments.in/reader034/viewer/2022051312/547b3a32b4af9fb81c8b457b/html5/thumbnails/25.jpg)
25
![Page 26: StoryScaping & Organising Ideas](https://reader034.fdocuments.in/reader034/viewer/2022051312/547b3a32b4af9fb81c8b457b/html5/thumbnails/26.jpg)
26
![Page 27: StoryScaping & Organising Ideas](https://reader034.fdocuments.in/reader034/viewer/2022051312/547b3a32b4af9fb81c8b457b/html5/thumbnails/27.jpg)
27
![Page 28: StoryScaping & Organising Ideas](https://reader034.fdocuments.in/reader034/viewer/2022051312/547b3a32b4af9fb81c8b457b/html5/thumbnails/28.jpg)
28
CREATE WORLDS NOT JUST WEBSITES
Paul Taylor, Creative Director – Experience Design, SapientNitro @yum_ux