AT 213 STAKES Pt.2: Everything Stays - network pitch storyboard
Storyboard pitch of advertisement
description
Transcript of Storyboard pitch of advertisement
Storyboard pitch of advertisement
Madeline Menzies-MihaIngrid Dammen Vindenes
Steadfast Pens
For occasions big and small
Different campaigns:
• Towards men and women
• More historical incidents - to appeal to the older generation
• Potential to engage people and go viral
Emotional branding
“Emotional branding is a means of creating a personal dialogue with consumers. Consumers today expect their brands to know them – intimately and individually – and to have a solid understanding of their needs and cultural orientation.”
- Gobe, Emotional Branding
Emotional branding
• Values in the advertisement:- Community- Nostalgia- Patriotism
• Relatability:- Everyday people doing everyday things
Intertextuality
• “The presence of one text inside another.”
• Strong intertextual references linked to the product:- Shakespeare- The Beatles- Cathy Freeman
• Affect consumer’s perception of the product values
Signifiers of aesthetics and mood
• Music- Classical- Signify the build of tension
• Clock- Time and timelessness
• Pace- Development
• Emotional branding
• Intertextuality
• Aesthetics and mood