Content Strategy: Creating Compelling Content for Internal Audiences
Story worlds - creating for cross platform audiences
54
Story worlds Creating for multi-platform audiences
-
Upload
michela-ledwidge -
Category
Education
-
view
1.614 -
download
4
description
Today\'s lecture to 1st year Media Arts students at UTS
Transcript of Story worlds - creating for cross platform audiences
Story worldsCreating for multi-platform audiences
Creating for multi-platform audiences
Bedroom broadcastingBedroom broadcasting
RemixingRemixing
Re-editing / MashupsRe-editing / Mashups
"Frequently linking to yourself from Twitter is a terrific way to highlight your skills as an unlovable marketing knob. Go easy on the
spam." — Merlin MannMicrobloggingMicroblogging
AggregatingAggregating
FakingFaking
Text
Virtual studio systems
Text
Artist perspective
“I wish we could come up with a system… in which rights holders share profits of a new piece of work and people can access it without breaking the law”
Steven Soderbergh
Technology perspective
“Films will become the prime source material for games.”
2006, Chief Technical Officer, NVidia
Industry perspective
“The question is whether Hollywood, or even Silicon Valley, is prepared to be dictated to by empowered consumers …”
“At what point do… art forms of gaming become the younger consumer’s preferred media platform because it pivots on personal creativity?”
May 9-15, 2006 – Hollywood Reporter
MOD Films
Develop content stories and online services in tandem
Introduce a new kind of story format – empowering audiences to locate, re-license and re-use narrative content
“user-generated content” “re-mixable films” “massively multiplayer movie” “social media”
“cinema 2.0” “interactive storytelling”
Horses for Courses
http://thequality.com/horsesforcourses
web3D library• Actors• Props• Sets• Scenes
140K forest25K Pan head 2K hat
Horses for Courses
http://thequality.com/horseforcourses
Extreme T
http://thequality.com/michela/vj
Extreme T
http://thequality.com/michela/vj
Sanctuary
http://modfilms.com/sanctuary
Key Concepts• MOD –modification made by audiencee.g. videos games are designed to be MOD(ified)
Quake II -> Half-Life -> Counter Strike• User Generated Content – audience
contributions• Film Sampling – re-use of original material• Creative Commons – no more “All Rights
Reserved” • Web 2.0 – better Web applications• Semantic Web – the machine-readable Web
Virtual studio
45
The RIGre-mixable film format
•Publish •License•Market •Syndicate •Track •Host•Aggregate •Sell
What’s your story?What are you doing about it?
•http://soup.remixablefilms.net•http://modfilms.com•http://michela.thequality.com
