Story-telling for Non Profits
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Transcript of Story-telling for Non Profits
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Story-telling
For
Non Profits
Copyright: Chetna Sharma
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Quiz
Just communicate the great work you do, with facts, figures and faces, money will start
coming forever!-AGREE or DISAGREE?
Copyright: Chetna Sharma
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Change your words, change your world
Let’s watch this:
The Power of Words.mp4
Copyright: Chetna Sharma
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To create context for your donors to understand facts and numbers that you tell them
Stories build a bridge from where your donors are to where you want them to be in their understanding of your organisation
Copyright: Chetna Sharma
Why tell a story
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Fundraising Story
Points to keep in mind while framing the story:
Show impact of your programme (what your work achieves)
Show change in the lives of beneficiaries
Copyright: Chetna Sharma
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Fundraising Story
Essential elements:
Before – After (situation of beneficiary before the programme intervention and after)
Emotional connect
Show need (for continued support). And ask
Engage the donor – your support, your generous contributions
Copyright: Chetna Sharma
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Creating a story strategy
#Know your Goal – can be raise money, raise awareness
#Know your audience – who is your audience?
#Your message – what do you want them to feel, remember as a result of your story and what do you want them to do?
#Create a calendar – organise yourself by creating a calendar. Decide what stories you’ll be telling at different times of the year. Complement this with campaigns if you are running
Copyright: Chetna Sharma
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Compelling Images
Do you think Photos tell a story?
Copyright: Chetna Sharma
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Does this say something?
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Images tell your story
Use photos to help tell your story - think about what your organisation does. How can you capture that in an image.
Use natural photos, avoid staged photos
Copyright: Chetna Sharma
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Photos capturing your work
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Photos with emotional impact
Use photos that create an emotional impact (human faces are the best)
Collecting and capturing images should be part of your regular communications plan
Copyright: Chetna Sharma
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Human Faces with emotional impact
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Photo story Choose photos that show before and after
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Story exercise
Based on following hints, please make your own story:
A single mother with three children and no source of income. Describe her situation - where she lives, difficulties she faces. Introduce your programme – skill generation, how this has helped her. What she is doing now - her income, living standard, situation of her children, why she needs your continued support?
Copyright: Chetna Sharma