Breaking Through the Noise:

The Story of the Story of Stuff

Jonah SachsCreative Director, Free Range Studios

Annie LeonardStory of Stuff Project

The Lessons of the Story of Stuff

Get it out of your head and get feedback.

Clarify your goals.

Getting your story started:

The Lessons of the Story of Stuff

Simplify but don’t dumb it down.

Telling your story:

The Lessons of the Story of Stuff

Simplify means• Make it human scale

Telling your story:

• Provide lots of entry points

• Stories are about emotion, not facts

The Lessons of the Story of Stuff

Don’t Dumb it Down

Telling your story:

The Lessons of the Story of Stuff

Don’t Dumb it Down means• Show the connections

Telling your story:

• Speak to the core truths

The Lessons of the Story of Stuff

Don’t Dumb it Down means• Pay attention to your choir

Getting your story out there:

• Don’t try to control the message

• Deepen the discussion

Questions