STORY TELLING 101 PART 2 AUGUST 28, 2020 · 2020. 10. 7. · 2 Story Telling 101 01 Start with your...

STORY TELLING 101

PART 2

AUGUST 28, 2020

AGENDA

Story Telling 1012

01 Start with your WHY

02 Compel People to ACT

03 Make the Right ASK

04 Create Consistent Campaigns

START WITH YOUR WHY!

WHY? HOW WHAT

Donors aren’t interested in the mechanics - WHAT you do…

They want to know the outcomes you achieve - WHY you do

it!

We believe every

child deserves a

quality education.

We help children

with learning

disabilities learn

to read.

Will you say yes

to making a

difference in the

life of a child?

4

Vision - the world that needs to exist for

you to no longer be necessary.

Enemy - The entity that prevents the

vision from being achieved.

Hero - The hero fights the enemy to

achieve the vision. Invite donors to join a

fight NOT fight alone.

Recipient - The individual or group that

will benefit when the hero fights the

enemy to achieve the vision.

CREATE

COMPELL ING

CALLS TO AC TION

IN YOUR FUNDRAIS ING

PROPOSIT ION

S T E P H E N P I D G E O N : H O W T O L O V E

Y O U R D O N O R S ( T O D E A T H )

5

Vision Obstacle Hero Recipient

What would

the world

look like if

your

organization

no longer

needed to

exist?

What is preventing

your vision

from becoming

a reality?

Who can help

bring about the

changes

needed to make

your vision?

Who will

benefit from your

efforts to right

this wrong?

YOUR TURN

TOLD IN THE RIGHT WAY

• Trigger negative

emotions in setting

and crisis stages

• Use positive emotions

in the intervention

and resolution stages.

• Conversational tone -

as if you’re swapping

stories with a friend

over a cup of coffee.

Anger, fear, sadness, disgust

Hope, pride, fulfillment

QUESTION

How is the fundraising proposition used...is it a spoken case for support or in a formal booklet?

Is it spoken/written out in bullet points like on this worksheet or always condensed into one sentence like your "1 in 6 children..." example?

8 Story Telling 101

9


A world where

resources are

managed wisely to

benefit people and

planet.

Cheap, disposable

goods that are hard to

recycle lead to

increased waste going

to landfill

Policies and

technologies to

encourage use of

recyclable

materials and

divert waste to

beneficial reuse

Community

members live in

cleaner, more

sustainable, and

more prosperous

neighborhoods

ENVIRONMENTAL

Investing today in [PLAN] will clean up our neighborhoods and create new jobs by

converting recyclable waste into reusable products.STORY

Call to Action:


• Negative emotions in

setting/crisis:

• Positive emotions in

intervention/resolutio

n:

•



11


Every cancer

patient deserves

someone to

provide

compassionate

support through

their cancer

journey (mayhem)

Individuals who

think services

are only for low

income families.

Passionate,

compassionate people

who provide services to

ensure cancer patients

have someone to walk

beside them during a

difficult, uncertain time in

their lives.

Hundreds of

cancer patients

who live or work in

Hancock County

who are battling

cancer.

CANCER

I met a beautiful young girl who was an up and coming dancer full of life. She had

aches and pains in her leg, attributed to many hours of dancing. It was cancer, a

sarcoma that would leave her with a difficult choice of having to amputate her leg.

STOR

Y

Call to Action:



setting/crisis:



n:

•



13


Every person in

Lucas County has

support and

access to mental

health treatment

and resources.

Stigma and lack of

support prevents

individuals from

accessing treatment

and mental health

services.

Compassionate

individuals and

family members

who support and

advocate for loved

ones who are living

with mental health

challenges.

Thousands of

adults (1 in 5) live

with mental health

challenges every

day.

MENTAL HEALTH

Judy’s mental health began to decline. She couldn’t keep a job and experienced daily

panic attacks. She was scared, anxious, and began to spin out of control. STOR

Y

Call to Action:



setting/crisis:



n:

•



15


Every person has

the opportunity to

release anxiety,

feel confidence,

and gain control

through

consistent,

accessible art

experiences.

Pandemic and

quarantine

Fear of failure

A passionate person who

believes every human

deserves to feel included in

something that gives them

consistency, independence,

raises their self-esteem,

and provides skills that help

them to succeed

Eventually

EVERYONE;

current

programming: all

nursing homes,

school aged kids,

and all special

needs individuals

ART

Someone with special needs who relies on routine in her life. How the quarantine and

AMA shutting its doors has affected the student and family, and how coming back for

classes when we reopen has been a positive experience.

STOR

Y

Call to Action:



setting/crisis:



n:

•



17


Every person in

metro Toledo has

access to fresh,

healthful food.

25% of area

residents live in

poverty and lack

access to fresh

healthy food. No

idea how to grow

food for

themselves.

Community-

minded people

who care about the

health and well-

being of others.

Thousands of low- and

moderate-income

neighbors who receive

education and materials

necessary to provide a

healthy diet for

themselves and their

family.

COMMUNITY GARDEN/HEALTH

Deb purchased empty lot near her property. Her dream: convert it to a garden that

would bring neighbors together – particularly low-income individuals with limited

mobility living in the apartment complex across the street.

STOR

Y

Call to Action:



setting/crisis:



n:

•



RIGHT STORY

RIGHT WAY

RIGHT PEOPLE

RIGHT TIME

RESOURCES FOR

IMAGES

Story Telling 10121

01 Canva

02 Pixabay

03 Unsplash

04 Pexels

05 Bomb Bomb

DO YOU WANT TO TELL COMPELLING

STORIES THAT INSPIRE PEOPLE

TO GIVE?

Start with your WHY

Compel People to ACT

Make the Right ASK

Create Compelling Campaigns

22 Story Telling 101

23

QUESTIONS?

Rachel Ramjattan, CFRE

Best-selling author

& National Program Director

www.nomoreducttapefundraising.com

[email protected]

Connect on LinkedIN

Find me on Facebook

Tweet @RachelNPP

954.618.8151
http://www.nomoreducttapefundraising.com/http://www.nomoreducttapefundraising.com/http://www.nomoreducttapefundraising.com/https://www.linkedin.com/in/rachelramjattan/http://www.facebook.com/rayramj

STORY TELLING 101 PART 2 AUGUST 28, 2020 · 2020. 10. 7. · 2 Story Telling 101 01 Start with your...

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Transcript of STORY TELLING 101 PART 2 AUGUST 28, 2020 · 2020. 10. 7. · 2 Story Telling 101 01 Start with your...