How To Be A Productive Content Maker

In Mobile Era

A Content Maker

-OR-

Keywords

• Genuine vs “Stealing”

• Masterpiece vs “Productive”

• Creator vs “Builder”

• Artist vs “Curator”

All Are Makers

Mobile Era

• Connected, Disconnected

• Focus, Distracted

• Information, Nothing

Personalisation, Contextual

Content Strategy in Mobile Era

• Anytime, Anywhere -> Continuity

• Abundance of information -> inspiration

• “Content Thinking” -> stealing form Design Thinking Principles

The Principles

My Experience

• Feel the dots -> exploit vulnerability

• Read the dots -> empathise others

• Connect the dots -> define, ideate

• Write the dots -> prototype, test

Iterate

Be Storyteller!

slideshare.net/handarusakti/storial-be-storyteller