Transcript of Storiad Bookselling Campaign Structure
1. Your Digital Bookselling Campaign Structure
2. 2 Authors need to build awareness for their books To build
awareness, Authors need four tools: Digital Author Networking
platform Digital Book Marketing platform Targeted Market Research
Step-by-step guidelines a DIY Bookselling Campaign Framework =
(Organization + Budgeting + Research + Outreach + Tracking) Digital
Bookselling Campaign Structure 2015 Storiad, Inc.
www.storiad.com
3. 3 One Goal Develop a long-lasting & affordable digital
bookselling campaign to build the awareness your book needs to get
reviewed, recommended, and bought Digital Bookselling Campaign
Structure 2015 Storiad, Inc. www.storiad.com
4. 4 Achieving publishing success is 5% writing a good book and
95% marketing. Digital Bookselling Campaign Structure 2015 Storiad,
Inc. www.storiad.com Ready-to-Use Bookselling Campaign Storiad
Author Networking Platform Storiad ePressKit Target Market Research
via Storiad "Book People" Database Customizable Outreach Messaging
Templates Step-by-Step Campaign Execution Framework
5. Seven steps to build your digital bookselling campaign
Communicate & Coordinate Organize Your Information & Assets
Build Your Author Networking Platform Devise Your Marketing &
Publicity Plan Research Target Markets Outreach Messages Templates
Step-by-Step Campaign Guideline 5 Digital Bookselling Campaign
Structure 2015 Storiad, Inc. www.storiad.com
6. 6 Determine the best approach to market and publicize you
and your book. Your entire campaign is outlined in your Author
Action Plan Author Action Plan Digital Bookselling Campaign
Structure 2015 Storiad, Inc. www.storiad.com
7. 7 Checklists & forms found in your Dropbox shared folder
prompt you for relevant author and book information - Just
drag-and-drop your information and marketing assetsCoordinating
Information Collection Digital Bookselling Campaign Structure 2015
Storiad, Inc. www.storiad.com
8. 8 Build the narrative of who you are as an author, why you
write, how you write, and what youve written on your Storiad Author
Networking Platform Storiad Networking Platform Digital Bookselling
Campaign Structure 2015 Storiad, Inc. www.storiad.com
9. 9 Integrate all marketing and publicity materials related to
your book on one compelling and interactive press kit. This is your
Storiad ePressKit Storiad ePressKit Digital Bookselling Campaign
Structure 2015 Storiad, Inc. www.storiad.com
10. 10 Marketing -Find the general reading audience for your
book Publicity -Determine those book people most likely to want to
read, review, & recommend your book Target Market Segmentation
Digital Bookselling Campaign Structure 2015 Storiad, Inc.
www.storiad.com
11. 11 Use the Storiad database of 15,000+ book people to
identify and segment your target market Research results are
collected and organized in your Campaign Outreach Package
Everything you need to execute and track your bookselling campaign
in one place Book People Database Record Digital Bookselling
Campaign Structure 2015 Storiad, Inc. www.storiad.com
12. 12 For each target segment identied through our research,
Storiad works with you to craft customized messages to introduce
yourself and your book Outreach Message Template Digital
Bookselling Campaign Structure 2015 Storiad, Inc.
www.storiad.com
13. 13 Step-by-Step Campaign Framework Your Campaign Framework
is a step-by-step guideline on how to run an effective bookselling
campaign Organization Budgeting Research Outreach Tracking Your
Digital Bookselling Campaign is now in-motion Digital Bookselling
Campaign Structure 2015 Storiad, Inc. www.storiad.com
14. 14 Storiad Author Networking Platform Storiad ePressKit
Step-by-Step Campaign Execution Framework Book People Database
Record Digital Bookselling Campaign Structure 2015 Storiad, Inc.
www.storiad.com
15. The Storiad Digital Bookselling Campaign There is no
comparable digital bookselling campaign package available in the
market today www.storiad.com 15
16. Thank You Your Digital Bookselling Campaign Structure