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Transcript of Stores
![Page 1: Stores](https://reader033.fdocuments.in/reader033/viewer/2022042817/55a164671a28abcf408b47e7/html5/thumbnails/1.jpg)
STORE
OBSERVATIONS
HIDDEN OPPORTUNITIES
By Ning Bhattacharjee
![Page 2: Stores](https://reader033.fdocuments.in/reader033/viewer/2022042817/55a164671a28abcf408b47e7/html5/thumbnails/2.jpg)
SIGNS ARE POWERFUL
![Page 3: Stores](https://reader033.fdocuments.in/reader033/viewer/2022042817/55a164671a28abcf408b47e7/html5/thumbnails/3.jpg)
SIGNS ARE POWERFUL
![Page 4: Stores](https://reader033.fdocuments.in/reader033/viewer/2022042817/55a164671a28abcf408b47e7/html5/thumbnails/4.jpg)
SIGNS ARE POWERFUL
![Page 5: Stores](https://reader033.fdocuments.in/reader033/viewer/2022042817/55a164671a28abcf408b47e7/html5/thumbnails/5.jpg)
SALE SIGNS DRAW CUSTOMERS IN
![Page 6: Stores](https://reader033.fdocuments.in/reader033/viewer/2022042817/55a164671a28abcf408b47e7/html5/thumbnails/6.jpg)
SALE SIGNS DRAW CUSTOMERS
IN
![Page 7: Stores](https://reader033.fdocuments.in/reader033/viewer/2022042817/55a164671a28abcf408b47e7/html5/thumbnails/7.jpg)
NEW PRODUCT DISPLAYS DRAW
CUSTOMERS IN
![Page 8: Stores](https://reader033.fdocuments.in/reader033/viewer/2022042817/55a164671a28abcf408b47e7/html5/thumbnails/8.jpg)
CURRENT PROMOTION AT
ENTRANCE
![Page 9: Stores](https://reader033.fdocuments.in/reader033/viewer/2022042817/55a164671a28abcf408b47e7/html5/thumbnails/9.jpg)
CURRENT PROMOTION AT
ENTRANCE
![Page 10: Stores](https://reader033.fdocuments.in/reader033/viewer/2022042817/55a164671a28abcf408b47e7/html5/thumbnails/10.jpg)
CURRENT PROMOTION AT
ENTRANCE
![Page 11: Stores](https://reader033.fdocuments.in/reader033/viewer/2022042817/55a164671a28abcf408b47e7/html5/thumbnails/11.jpg)
CURRENT PROMOTION AT
ENTRANCE
![Page 12: Stores](https://reader033.fdocuments.in/reader033/viewer/2022042817/55a164671a28abcf408b47e7/html5/thumbnails/12.jpg)
DIFFERENT WAY TO DISPLAY
PRODUCTS – BY CATEGORY
![Page 13: Stores](https://reader033.fdocuments.in/reader033/viewer/2022042817/55a164671a28abcf408b47e7/html5/thumbnails/13.jpg)
DIFFERENT WAY TO DISPLAY
PRODUCTS – BY CATEGORY
![Page 14: Stores](https://reader033.fdocuments.in/reader033/viewer/2022042817/55a164671a28abcf408b47e7/html5/thumbnails/14.jpg)
DIFFERENT WAY TO DISPLAY
PRODUCTS – BY COLOUR
![Page 15: Stores](https://reader033.fdocuments.in/reader033/viewer/2022042817/55a164671a28abcf408b47e7/html5/thumbnails/15.jpg)
DIFFERENT WAY TO DISPLAY
PRODUCTS – BY BRAND
![Page 16: Stores](https://reader033.fdocuments.in/reader033/viewer/2022042817/55a164671a28abcf408b47e7/html5/thumbnails/16.jpg)
DIFFERENT WAY TO DISPLAY
PRODUCTS – BY COLOUR & CATEGORY
![Page 17: Stores](https://reader033.fdocuments.in/reader033/viewer/2022042817/55a164671a28abcf408b47e7/html5/thumbnails/17.jpg)
DIFFERENT WAY TO DISPLAY
PRODUCTS – BY COLOUR & CATEGORY
![Page 18: Stores](https://reader033.fdocuments.in/reader033/viewer/2022042817/55a164671a28abcf408b47e7/html5/thumbnails/18.jpg)
SALE ITEMS ALWAYS AT THE BACK
(FLOOR PLAN)
![Page 19: Stores](https://reader033.fdocuments.in/reader033/viewer/2022042817/55a164671a28abcf408b47e7/html5/thumbnails/19.jpg)
UPSALE PRODUCTS ARE DISPLAYED
NEARBY (NUTRITION BOOKS VS YOGA
MATS)
![Page 20: Stores](https://reader033.fdocuments.in/reader033/viewer/2022042817/55a164671a28abcf408b47e7/html5/thumbnails/20.jpg)
ONLY ONE STORE HAS SALE
COMMISSION 3 SALES ASSOCIATES IN
10 MINUTES
![Page 21: Stores](https://reader033.fdocuments.in/reader033/viewer/2022042817/55a164671a28abcf408b47e7/html5/thumbnails/21.jpg)
SUMMARY
EVERY STORE PLAYS MUSIC
EVERY STORE HAS DIFFERENT TARGET
AUDIENCE
ONLY ONE STORE HAS STAFF UNIFORM
SEASONAL ITEMS IS ALWAYS DISPLAYED
UPFRONT
ALTHOUGH THERE IS A SALE SIGN, THE SALE
ITEM IS ALWAYS AT THE BACK
![Page 22: Stores](https://reader033.fdocuments.in/reader033/viewer/2022042817/55a164671a28abcf408b47e7/html5/thumbnails/22.jpg)
THANK YOU