Store Comparison Study

8/8/2019 Store Comparison Study

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Store comparison Study

Store 1: Koutons Exclusive Store - Men & Women Apparel

Location: in Sector 14 Gurgaon

About: Koutons Retail India Ltd.

Koutons Retail India Ltd. is the leading retailer of readymade and fashion wear brand in the country

today. With more than 1400 outlets across India, it has a wide range of apparel designs suited for all

segments including corporate, formal and casual dressings. Koutons aptly creates the conducive

environment for a family outing, making family shopping the best experience at an affordable price -

all at one place.

Koutons was born in 1991 as Charlie Creations and are now Koutons Retail India Ltd. Koutons

started primarily as a denim brand but are today manufacturing and selling complete men, women and

kids wardrobe under the brand name Koutons, Les Femme and Koutons Junior respectively. Another

brand from the stable of Koutons is Charlie Outlaw, which caters to the teens of the country with

apparels including jeans, T- shirts, jackets etc. Koutons Brand is catering to the Upper & Upper

Middle Class of Society with a vast target age group between 18-60 years.

"Value for Money and High on Fashion" being their USP, Koutons has given the brand an extensiondelving into specific consumer segments. The garments are made keeping in view the overall need of The garments are made keeping in view the overall need of

the niche market and the basic/fashion demand of the Indian masses. Our product range also caters tothe niche market and the basic/fashion demand of the Indian masses. Our product range also caters to

the tastes of all segments. Our Brand is placed as the most dynamic brand of India.the tastes of all segments. Our Brand is placed as the most dynamic brand of India.

Store Information:

Key Offerings: Ready made Garment Lady & Gents

Brands Offered: Koutons , Charlie Outlaw, Lesfemme

Products and Services

Casual Wear and Work wear.

Men The collection includes the shirts, T-shirts, pull overs, sweat shirts ,denim and non-denim

trousers. The collection also has cargos and shorts for men.

Women Les Femme collection offers a wide range of formal and casual wear for women. The

collection Les femme caters to young women in the age group of 16-34 yrs of age and includes

apparels like t-shirts, party wear, lycra, semi formal shirts, denims, capris etc.

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Store size: 2000 square feet

Walk-ins: 450 peoples/ week

Monthly Revenue: 4.5 to 5 lakhs

Store rent: 2.75 lakhs

Customers: Upper middle class, middle class

Work Timings

11:00 AM TO 9:30 PM,

1:00 PM TO 2:00 PM Lunch

Mission & Vision

Vision:

• To emerge as the most profitable retailer in India by being the most efficient

• To provide contemporary fashion at affordable prices.

• To cut away all areas of distribution and value chain that do not benefit the consumer.

Mantra

• Fashion & Quality @ Affordable Prices

• Respect for the customers views

• Use our vast experience and insights for improved products.

• Stay abreast with international developments

• Achieve volume and sale to be globally competitive.

• Growth through leadership.

Mission

• They aim to lead through innovation & improve through introspection to serve our

customers and stakeholders equally and become an efficient and low cost operator with a

commitment to quality.

• They aim to be world leader yet remain firmly rooted to our local markets.

Salient features of sec.14 main market:

Residential area of upper middle & middle class

Free parking for visitors

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Railway station and bus stands are too close from this market

Close from central hub area of Gurgaon

Traditional market

Near to Udyog Vihar

Several modes of convenience like, auto, buses, taxi etc.

Food points, banks, service centre, education institutes, many category of retailers.

Sec. 14 in Gurgaon (advantages)

Sector 14 is approx.2.5km from IFFCO chowk. It is a perfect place to stay; one destination

where you are able to shop for domestic staples, personal items, stationary, pharmaceutical,

apparels items and sink your taste buds into mouth-watering street food. The sector includesmany residential houses, villas, plot and land but doesn’t include residential apartment. It is

one of the oldest developed sectors of Gurgaon which is famous for its market and more

widely for Om sweets and the various ATM and banks.

The market that started with a couple of grocery shops and a chemist shop now has over 200

shops. The market include many branches of banks, Apollo clinic as well as outlets such as

Archies gallery, Domino’s pizza, Pizza Hut, Café coffee Day, Om Sweets, Levies,

Reebok, Sham Garments, Cantabil, Woodland, Studio 14, Espirit, Vishal Mega Mart,

Kuotons, United Colors Of Benetton and many more. It is one of the happening markets of

Gurgaon.

Old DLF Colony is also an important part of this sector. The colony is famous for

institutional and commercial buildings. The institutional buildings of this colony are NIIT,

International Institute of Fashion Technology, Aptech computer education, Arena

Multimedia, Time institute, Career Institute and many more.

An ocean apart from the bright lights of Gurgaon’s mall culture and its prices, the malls don’t

even ‘cut it’ in comparison. Sasta, sundar tikaoo (inexpensive, beautiful, longlasting) is my

mantra for this market.

I have been visting this market since last two weeks regular now and there is nothing onecannot buy here. My favorites are:

• Om Sweets – belongs to the famous chain of the same name. Here you can

gorge on yummy gol gappas, aloo chaat, tikki, paneer tikka, chhole bhature, and

mine sabse favourite moong dal halwa, what not either in the 2 floor restaurant

and standing outside like one would! They also serve all kinds of North & South

Indian foods, fruit salads, smoothies and a huge variety of mithais which is their

staple business line. Their cakes are to die for and they will bake any shape to

cater to your kid’s birthday demand. By GOD I am a true and loyal fan. This is

the best place to go specially during festivals.

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• A stationary shop outside the market – I forget the name but they have 3

floors oozing with all kinds of stationary, craft material, fancy stationary, gift

items, school needs, and a lot of other stuff which I am sure escapes me. They are

fairly priced and have an excellent range of each item.

• Studio 14 – this is a boutique. They retail material and tailor Indian suits,

blouses and even design and make sarees.• Spencer’s – Sector 14 has a mini Spencer’s for daily needs.

• Shubham supermarket – has one floor daily household needs and another

floor which houses cosmetics, personal clothing for all ages and genders.

• Laxmi matching centre – You can pick up material to stitch outfits out of

from here and also for linings etc

• Mother’s Home – It is a great for mix & match kurtas, salwars, churidars,

dupattas, and kurtis. They also retail a fair variety of bed spreads, curtains, and

cushion covers on the same lines as FabIndia. Only they are much cheaper.

• Super Drycleaners – has been around in Gurgaon for the longest time. Not

only do they clean well, they also have deals going at the beginning and end of

winter so you don’t feel the pinch of dry-cleaning hoards of woollenss

Besides the above, Sector 14 market has all the usual shops like Mother Dairy, ‘kirane ki

dukan’, vegetable and fruit vendors, fresh juice counters, other food vendors, toy shops,

mehandi walas, an export clothing bazaar, and even a Dominoes.

This is also near the Apollo Clinic in Sec 14 which houses Vishal Megamart, Café Coffee

Day, factory outlets for Espirit, Benetton and Woodlands in addition to Shyam Garments.

Sec. 14 in Gurgaon (disadvantages)

Today, the problem is cleanliness. Garbage can be seen scattered all over and there is foul smell

emanating from the garbage dump. But, the market has ample parking space for vehicles which is a

big plus.

Consumer feedback:

I asked to Mr. Subhash Dard, age:49 years who works with Axis Bank and lives in sec.14

Gurgaon, about their experience at KOUTONS.

They said...

Koutons is one of my favourite place to shop. They have various promotion and offers where

great clothes are available at affordable prices. They have all the latest fashion for men,

women so its really convenient for me and my family.

I feel the men’s section is well co-ordinated as they have

separate section for casual, business and party wear. I would definitely recommend it for

everyone.

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Store:2 CUBE a designer outlet

Location: 1st floor, Galaxy Mall, sec 32. Gurgaon Delhi - Jaipur Highway, 4-5 Kms from

IFFCO

Store Information:

Key Offerings: Designer wear Garment for Lady & Gents

Products and Services

Casual Wear and Ethnic wear.

Men The collection includes the shirts, printed shirts, kurta, payjama & trousers. The collection also

has sherwani for men.

Women Les Femme collection offers a wide range of ethnic and casual wear for women. The

collection Les femme caters to young women in the age group of 16-34 yrs of age and includes

apparels like top’s, choli ghaghra,s, kurties, semi treditional top’s etc.

Store size: 600 square feet

Walk-ins: 35 peoples/ week

Monthly Revenue: N.A

Store rent: N.A

Customers: Upper class, NRI’s & Foreigners

Work Timings: Timings depend on stores, hotel are open.

Major Galaxy Mall attractions: The Axis, The Monk (Chinese Restaurants).

Parking facility: Front and rear, ground level, very peaceful and free.

Number of stores: 12 till last count.

Accessibility: Moderate

About This Store:

This store is specializes in selling new clothing products created by the fashion designerswhich may (or may not) be dictated by celebrity trends. This store has personalized service,

cozy ambience and unique merchandise are offered here.

About the GALAXY MALL

The Galaxy Mall, is not just a shopping mall, it's a hotel, spa and shopping combined. The

Galaxy Mall/Hotel is the first to have a shopping mall and spa under the same roof. Anumod

Sharma, the owner of the hotel feels that the hotel is the perfect solution for someone who

wants to indulge in shopping and relax at a spa on the same day. Located at the National

Highway - 8, if you wish to reach there, you need to first of all find out 32 Milestone, TheGalaxy is located just behind 32 Milestone.

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Stores in The Galaxy mall

Store name Sub Category Level Contact DetailsAND Women's Fashion Level 1 n/a Not active

Anokhi Women's Fashion Upper Ground n/a Not active

Art d inox Art Gallery Upper Ground n/a Not active

Ashley Footwear Level 1 n/a Not active

AXIS Restaurant & Bar Level 1 n/a Not active

Brightsun Travels Travel Agents Level 1 n/a Not active

Episode Art Gallery Level 1 n/a Not active

Sozi by Mujtaba Shah Women's Fashion Upper Ground n/a Not active

Studio Vallaya Women's Fashion Level 1 n/a Not active

Svasaa Cosmetics Upper Ground n/a Not active

The Cube Women's Fashion Level 1 n/a Not active

The Monk Family Restaurant

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Store Comparison Study

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