Stop! You're annoying people. Learn how to enthrall them instead.
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Transcript of Stop! You're annoying people. Learn how to enthrall them instead.
freedom
STOP!
You’re Annoying People Learn how to enthrall
them instead
A brand is a relationship…
@leighgeorge
freedom
but a lot of times brands don’t make us very happy
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@leighgeorge
Brands visually assault and interrupt
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@leighgeorge
SCREAMING.DOESN’T.WORK.
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@leighgeorge
Brands try to join our conversations
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@leighgeorge
Brands, I don’t want to be your friend
@leighgeorge
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And I REALLY don’t want your marketing
Google Trends: “How to unsubscribe”
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@leighgeorge
What went wrong?
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@leighgeorge
Empathize with your customers
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@leighgeorge
Understand what they are trying to do
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@leighgeorge
@leighgeorge
Make it easy to get things done
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Make the experience convenient
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@leighgeorge
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@leighgeorge
Design with empathy
Make doing business with you easy and enjoyable
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@leighgeorge
Make demos buzz worthy
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@leighgeorge
Make people feel special
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@leighgeorge
Create an emotional bond
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@leighgeorge
Don’t forget
@leighgeorge
1. Your customers don’t want to be marketed to; they want to get something done—and feel good about it
2. Practice empathy, understand what they need and consider how your purpose intersects with their passions and the challenge they’re trying to solve
3. Make them feel special by making sure every interaction they have with you is authentic, unique and memorable
freedom
Leigh George, PhD CEO, freedom
Email: [email protected]
Twitter: @leighgeorge
LinkedIn: linkedin.com/in/leighgeorge
Let’s stay in touch
freedom
@leighgeorge
Slide 1: Khttp://media1.s-nbcnews.com/j/streams/2013/January/130117/1B5582801-tdy-121003-dating-cellphone-01.today-inline-large.jpgSlide 2: All rights reserved by annstheclaf, FlickrSlide 3: http://cdn.theatlantic.com/static/mt/assets/politics/baby%20cries%20bush.jpgSlide 4: http://www.edwardsragatz.com/billboards-and-the-bill-of-rights-will-it-reduce-highway-clutter/Slide 5: http://www.slate.com/blogs/xx_factor/2013/11/06/yelling_at_your_kids_don_t_do_it_oops_you_just_did.htmlSlide 6: http://mashable.com/2014/12/05/public-relations-industry/#C7TzeDCYBsknSlide 7: http://pandawhale.com/post/30708/im-not-like-a-regular-mom-im-a-cool-momSlide 8: Google TrendsSlide 9: http://www.thea-blast.org/wp-content/uploads/2012/11/noahthree.jpgSlide 10: http://hamptonroads.com/2010/09/beach-eats-few-changes-taste-unlimited Slide 11: Leigh GeorgeSlide 12: Apple and Ally screenshotSlide 13: Dominos screenshotSlide 14: http://www.fastcodesign.com/3050294/innovation-by-design/slacks-workplace-revolution?utm_source=facebookSlide 15: Solestruck screenshotSlide 16: Leigh GeorgeSlide 17: Leigh George Slide 18: All rights reserved by annstheclaf, FlickrSlide 19: https://www.readingkingdom.com/blog/2011/06/14/teaching-a-child-to-read-tips/
Image Creditsfreedom
@leighgeorge