1. Stop TobaccoEngagement Project (STEP)

2. Whos Involved in STEP? Youth from Hijos del Sol of La FamiliaCounseling Service CommPre, a program of Horizon Services,Inc. Funded by a grant from the AlamedaCounty Tobacco Control Coalition and theAmerican Lung Association. 3. What is STEPs goal?Promote policy change! Conditional Use Permit (CUP): Requires newtobacco businesses to get a CUP. This permitwould limit where new tobacco retailers couldlocate. The permit would not allow tobaccoretailers to be within a certain distance ofsensitive receptors (i.e. schools, churches,parks) Tobacco Retailer License (TRL): Requirestobacco retailers to pay a fee to selltobacco. The fee would then go towardsenforcement to make sure that stores are notselling tobacco to people under 18. It would alsolimit youth-friendly products and reduce drug 4. For Ashland andCherryland ACTs Tobacco Policy Workgroup is workingtowards passing a TRL for UnincorporatedAlameda CountyWHY? To reduce drug paraphernalia currently illegallybeing sold in unincorporated Alameda Countyoutlets Hold businesses accountable. Currently there areno consequences for businesses that violate stateand local tobacco laws. Provide ongoing consistent enforcement to preventsales to minors, sales of drug paraphernalia, andsales of single flavored cigars (attractive you youth) Prohibit retailers from selling flavored cigars andsingle cigars (under $4) 5. Did you know? As of Feb. 2012 there are 116 tobaccoretailers in Unincorporated AlamedaCounty, including donut shops, discountstores, pizza parlors and tobacco onlyoutlets. 47% of 9th graders and 60% of 11thgraders perceive access to cigarettes asEasy AND 3% of 9th graders and 9% of11th graders are current cigar users in SanLorenzo Unified School District (SLZUSD)(California Healthy Kids Survey, 2011-2012). 6. Did you know? Cities and Counties with a strong localordinance have seen their youth accessrates fall dramatically! Berkeley: $300 annual fee, adopted December2002, rates dropped from 38% to 4%; Coachella:$350 annual fee, adopted July 2007, ratesdropped from 69% to 11% (The Center forTobacco Policy & Organizing, 2009). Cherryland ranks 1st in Alameda County inlung cancer mortality rates (Select HealthIndicators for Cities in Alameda County,2007). 7. Why do we want policychange? 8. Why do we want policychange? To have stronger tobacco policies toprotect youth To reduce youth-friendly tobaccoproducts To reduce the amount of teen smokers 9. What STEP activities have wedone? We mapped the numerous stores thatsell tobacco in the Hayward area. 10. 12 Tobacco-Only Retailers in Ashland3 Tobacco-Only Retailers in Cherryland 11. What STEP activities have wedone? Over the past few months we havevisited over 25 stores that sold anykind of tobacco products to see thevariety of tobacco products and recordif any store sold them illegally. 12. What other activities will we do? Give presentations to various community groups toinform people of our project Create and update social media pages that informpeople of what we do and what we are trying toachieve. Write newspaper articles Track and monitor new tobacco licenses andenforcement. Meet with City Council and Planning Commissionmembers Speak at City Council and Planning Commissionhearings 13. Overall Experience 14. Thank you Any questions or comments?