STOP SELLING - START TELLING - s3.amazonaws.com file4 CAMPAIGN RESULTS 10 times less of a problem...
6
STOP SELLING - START TELLING 15MIN PAYWALL CAMPAIGN FOR AD-BLOCKERS
Transcript of STOP SELLING - START TELLING - s3.amazonaws.com file4 CAMPAIGN RESULTS 10 times less of a problem...
1
STOP SELLING - START TELLING15MIN PAYWALL CAMPAIGN FOR AD-BLOCKERS
2
JOURNALISTS APPEAL TO AD-BLOCKERS
12 DIFFERENT VIDEO STORIES
1 KEY MESSAGE: WHITELIST 15MIN FROM AD-BLOCKING OR PAY 1 €/MONTH TO SUPPORT JOURNALISM
3
LINKS ON THE VIDEOS LEAD TO TWO ALTERNATIVE OPTIONS: PAYWALL
OR GUIDELINES HOW TO WHITELIST THE SITE FROM AD-BLOCKING AND EVEN AN AD-BLOCK DETECT TEST
4
CAMPAIGN RESULTS
10 times less of a problemNumber of pageviews that ad-blockers generate dropped from 500 000 to 50 000 per day.
2016June
500,000
2016July
2016August
2016September
2016October
2016November
2016December
2017January
Subscriptions 600 paid subscriptions for “Ad-free website”
0
100
200
300
400
500
600
5
Revenue growth 45 % annual revenue growth from advertising(country’s advertising market growth - 15 %)
Readership numbers Unique users, 2016
45%
COMPANY RESULTS
1,150,000
1,100,000
1,200,000
January February March April May June July August September October November December
6
