Stop missing out on 99% of your website traffic
Transcript of Stop missing out on 99% of your website traffic
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You’re Missing Out on 99% of Your Website Visitors (Here’s How to Get Them to Come Back and Buy)
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99% of first time visitors are not ready to buy
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But, we as marketers often only focus on the 1% of people ready to buy
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You need to pay attention to the 99% who aren’t ready to buy
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You need to pay attention to the 99% who aren’t ready to buy by creating conversions before the checkout
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What is a conversion before the checkout & why is it important?
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Any conversion on your website prior to the purchase
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It creates a beneficial exchange for both you and your prospective customer
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You provide something of value to the prospective customer
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You provide something of value to the prospective customer, such as a discount or content
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And in return, receive contact information or preferences
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Allowing you to nurture prospective customers into a sale
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So what are ecommerce companies doing today to create conversions
before the checkout?
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Relying on 3 specific conversion opportunities
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1. Sign up to receive our newsletter
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1. Sign up to receive our newsletter
2. Subscribe to our blog
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1. Sign up to receive our newsletter
2. Subscribe to our blog
3. Add to cart
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But these 3 opportunities aren’t enough
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So what else can you do?
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You can create how it works content
1.
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Highlighting different products or services based on visitors’ preferences
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For example…
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If you have a subscription box service, you can show customers what their boxes might look like based on their preferences
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This allows you to gather key information about your visitors
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This allows you to gather key information about your visitors & deliver more tailored content
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You can provide a buying guide 2.
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This helps provide prospective customers with more information on larger or more complicated products such as appliances
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In turn, capturing information on your prospective customers
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And making you the authority on the subject matter
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There are so many different pre-transactional conversion
opportunities, what will you come up with?
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Discover more conversion opportunities (with real world examples):
Download the ebook now
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Now that you have some ideas, you need to execute this pre-transactional conversion strategy
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So how do you do that?
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Create a conversion path
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Call to Action
Landing Page
Form
Thank You Page
Follow Up
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Once you’ve executed this conversion path and received their information, what’s next?
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You will want to follow up…
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Allowing you to nurture them into a sale
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There are many ways to do so, but here’s the most important one to consider
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Segment your database
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Don’t send the same email to everyone on your list
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One size doesn’t fit all
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Consider making segments based on what people have expressed interest in
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People will be more likely to engage with this relevant content
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And move further along in the sales process
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Here’s a recap
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Not all first time visitors are ready to buy, in fact most aren’t
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Offer these visitors pre-transactional conversion opportunities
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You provide them valuable content in exchange for their information and preferences
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Then use these preferences to further nurture them into a sale
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Remember: Don’t forget about the 99% that are not ready to buy!
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Learn more about creating conversions before the checkout:
Download the ebook now