Stop! Collaborate & Strategize: Part 4
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Transcript of Stop! Collaborate & Strategize: Part 4
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STOP! COLLABORATE& STRATEGIZE Craig Spencer
Part 4: Design Sprints
UXPA 2017 TORONTO
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DESIGN SPRINTs▪ XFN in nature▪ Great for actioning research
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My journey with sprints
▪ I had been part of sprint’s prior to joining Google. Some were successful some not so.
▪ Completed the Google Sprint Master Training, based on the Google framework.
▪ Sprints have been a very valuable tool to getting research findings actioned.
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Where did Sprints come from?
▪ The Google Design Sprint framework was created in 2010.
▪ The methodology has evolved over time and continues to be refined and tested. Remember it’s a framework, it’s up to you to apply it sensibly to your challenge.
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Introduction to Design Sprints
▪ A design sprint is a five-phase framework that helps answer key product/design questions through teamwork, rapid prototyping and user testing.
▪ Sprints let your team reach clearly defined goals and deliverables and gain key learnings, quickly.
▪ The process helps spark innovation, encourage user-centered thinking, align your team under a shared vision, and get you to product launch faster. WIN!
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Design Sprint process
Understand PrototypeSketch Decide Validate
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What is involved at each stage?
▪ Understand - create a shared understanding of the problem▪ Sketch - think and sketch ideas▪ Decide - as a team what should we prototype▪ Prototype - build what you need to validate your ideas▪ Validate - feedaback from users
Typically sprints are 2,3, or 5 days in length. As your team gains experience and is used to sprinting often you can reduce the time needed.
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Why are design sprints useful to researchers?
▪ Action your findings - you convert the research findings into a “Sprint Challenge” and have the team work on this.
▪ Steer the product - by it’s nature the sprint will be heavily rooted on your research, and will reference research throughout.
▪ Get XFN team to work together - utilising the whole team to action the research is very powerful, and will result in a practical way forward.
▪ Use when the answer is not clear, where it will take consensus to move forwards, and the problem is medium-large.
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Constructing a Sprint Challenge
Clarity is important :▪ It needs to contain the timeframe e.g. in
the next year, in the next quarter.▪ It needs to contain the channel/platform
e.g. Mobile App, Website.▪ It needs to be clear & understood by the
team.▪ This is where we can rephrase a user
need as a sprint challenge
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Activity time
As a team, construct a sprint challenge based on the user needs mapping you have conducted
▪ Timeframe, channel, clarity
5 mins
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Pre Sprint
A lot of the Sprint Master’s role is about organising the sprint and ensuring it is setup for success.
▪ Decide who should attend the sprint (Eng, PM, UX, Mkting)
▪ Who should give lightning talks?
▪ Create a pre-read list of materials sprinters need to consume (especially your research)
▪ Set the sprint challenge & set expectations / deliverables.
▪ See here for planning advice
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Understand Phase
Lightning Talks : Bring in speakers who can illuminate the topic, have important perspectives to be considered.This is where you need to utilise your research.User sessions : Bring in users to illuminate your research.
How Might We’s : As the talks are happening get your sprint team to create HMW, and cluster them after the lightning talks are over.
Understand PrototypeSketch Decide Validate
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Understand Phase
What does a How Might We look like?
We then share & cluster HMW’s to highlight areas of opportunity.
How Might We
Make finding out about what is on at the UXPA conference super simple
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Sketch
Crazy 8’s : Crazy 8’s is a core sprint method. It’s a fast sketching exercise that challenges people to sketch 8 ideas in 8 minutes (not 8 variations of 1 idea or 8 steps of 1 idea, but 8 distinct ideas).May also require storyboarding
Voting : After everyone has finished the Crazy 8’s exercise, it’s time for each team member to share the ideas they have generated and discuss with the group.
Understand PrototypeSketch Decide Validate
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Activity time
Create 8 individual ideas, that will help answer your sprint challenge
10 mins
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Share your crazy 8’s with your team
Sharing : take your teammates through your ideas.
2 mins per person
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Dot vote
Individually dot vote on the 3 most compelling ideas by voting on the specific sketches (not the entire paper).
5 mins
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Decide
Decision matrix : If the team can’t come to a clear consensus after Dot Voting, you can use a Decision Matrix. The matrix is a simple table or diagram that helps the team judge all the ideas based on a set of criteria that is most useful for the goals of the sprint.
Feasability
Impa
ct to
the
user
Understand PrototypeSketch Decide Validate
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Prototype & test
Prototype : You are building just the minimum of what you need to make the prototype real enough to take into testing with users.
Validate : Watching your users try out the prototype is the best way to discover major issues with your design, which in turn lets you start iterating immediately.
Understand PrototypeSketch Decide Validate
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Recap
Understand PrototypeSketch Decide Validate
Crazy 8’s Dot votingUser needs mapping
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Resources
▪ Google Design Sprint KIT which includes case studies▪ Google ventures Design Sprint