STOMP Guide
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Transcript of STOMP Guide
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S.T.O.M.P. Guide(Strategically Targeted Online Marketing Plan)
Connecting with Business Prospects Looking for You
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Online Marketing 2.0
Marketing your business online can be very effective as long as the methods you use fit your business and you are diligent in using them regularly.
© InteliReach LLC 2010
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Online Marketing Plan
Strategic Development - Before jumping onto any online platform just to be there, determine what you want to accomplish and assess the obstacles you’ll need to overcome to achieve your goals.
- What’s My Target Audience? (Industry, Specialty, Geography)
- Market Mission & Objectives:
- Strengths:
- Weaknesses:
- How Can We Beat Competitors?
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Online Marketing Plan
2. Website Analysis (using Google Analytics or other tracking service, develop an understanding of who your visitors are and what they do at your site.)
- How Do My Prospects Find Me?
- Where Are They Coming From?
- Who Is Visiting? How Often & How Long Do They Visit?
- What Content Do They Access? What Pages Do They Visit?
- How Well Am I Converting Prospects?
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Online Marketing Plan
3. Search Engine Strategy – people won’t find you unless your website is appealing to search engines and dynamic, up-to-date content is attracting visitors.
Option A- Rely Exclusively on Organic Traffic By Optimizing My Site. How Accomplished:
Option B- Rely Exclusively on PPC, Search Engine Marketing.
Option C- Take Advantage of Both.
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Online Marketing Plan
4. Building Relationships – This requires a commitment to experiment with a variety of communication methods to determine which mix of approaches will work the best for you.
Email Marketing- What will I offer? (newsletters, whitepapers, special offers, alerts)
- How will I build my contact list? (website signup, sales form, networking, etc.)
- How will I handle fulfillment?
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Online Marketing Plan
4. Building Relationships con’t
Link Creation Strategy (obtaining inbound links to my website) - What listing directories do I want to register with?
- What enticements to bloggers & other sites can I offer? (press releases, articles, guest blogging, niche ads)
- What other websites would I like to obtain links from?
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Online Marketing Plan
4. Building Relationships con’t
Social Media Strategy (LinkedIn, Facebook, Twitter, Others – each one serves a different purpose ) - Which of these platforms should my business be using?
- What’s my communication strategy for each one?
- Who am I targeting to reach with each platform?
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Online Marketing Plan
4. Building Relationships con’t
Blogging (Show your expertise and shape your image) - How would the company benefit from a blog?
- What do I want to communicate?
- How will I handle it? (creation, posting schedule, use w/other social media) Tools are available to spread posts to social media accounts like Facebook and Twitter automatically.
Note – While blogging can be highly beneficial, you must be dedicated to publishing fresh content at a minimum of 2-3 times per week. What should you write about? Remember that your readers are interested in something they find useful, enlightening, or enjoyable. Usually that doesn’t include your personal opinion.
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Online Marketing Plan
4. Building Relationships con’t
Mobile (SMS Marketing) - How would the company benefit from sending text messages?
- What do I want to communicate?
- How will I handle it? (creation, posting schedule, use w/other social media)
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S.T.O.M.P. Guide(Strategically Targeted Online Marketing Plan)
If you have questions or need assistance, we’ll be glad to help.
www.intelireach.com