Heinz (Hj) Co (HNZ) Price: $52.79

Industry: FoodChaikin Power Gauge Report | Generated: Wed Feb 29 11:51 EST 2012

Power Gauge Rating

HNZ Heinz (Hj) Co

News Sentiment :Neutral

February 17, 2012

News Sentiment Rating

Neutral

Chaikin Sentiment GaugeTM

for HNZ is neutral. Stories concerning HNZ have abalanced or neutral sentiment.

Power Trend - 5 Year Chart

The Power Gauge distills a 20 factor model into a concise picture of a stock's potential. High Potential Neutral Low Potential

HNZ - Very Bearish

The Chaikin Power Gauge RatingTM

for HNZ is very bearish due to very poorfinancial metrics and very negative expert opinions. The rating also reflectsstrong earnings performance.

HNZ's financial metrics are very poor due to a high long term debt to equityratio relative to its industry group and high price to book value ratio.

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Financials & Earnings

Business Value

Price to Sales Ratio

Return on Equity

Price to Book Value

LT Debt/Equity Ratio

Financial Metrics Financial Metrics Rating

Assets and Liabilities Valuation Returns

Very Bearish

HNZ's financial metrics are very poor. The company is carrying too much longterm debt relative to its industry group and may be overvalued.

The rank is based on a high long term debt to equity ratio relative to its industrygroup, high price to book value ratio, high return on equity, high price to salesratio and relatively low cash flow.

Ratio TTM

Current Ratio 1.19

LT Debt/Equity 0.97

Ratio TTM

Price/Book 5.82

Price/Sales 1.58

Ratio TTM

Return on Invest 15.0%

Return on Equity 34.6%

Earnings Consistency

Projected P/E Ratio

Earnings Trend

Earnings Surprise

Earnings Growth

Earnings Performance Earnings Performance Rating

5 Year Revenue and Earnings Growth EPS Estimates

EPS Surprise EPS Quarterly Results

Bullish

HNZ's earnings performance has been strong. The company has a stable 5 yearearnings trend and has a history of strong earnings growth.

The rank is based on high earnings growth over the past 3-5 years, better thanexpected earnings in recent quarters, a relatively poor trend in earnings this yearand consistent earnings over the past 5 years.

04/07 04/08 04/09 04/10 04/11

Revenue(M) 9,001.63 10,070.78 10,148.08 10,494.98 10,706.59

Rev % Growth 4.14% 11.88% 0.77% 3.42% 2.02%

EPS $2.39 $2.67 $2.94 $2.74 $3.09

EPS % Growth 25.79% 11.72% 10.11% -6.80% 12.77%

Factor Actual EPS Prev EST EPS Current Change

Quarterly EPS $0.70 $0.79 +0.09

Yearly EPS $3.09 $3.34 +0.25

Factor Actual EPS Growth Est EPS Growth Change

3-5 year EPS 4.44% 8.00% +3.56

Estimate Actual Difference % Difference

Latest Qtr $0.85 $0.95 $0.10 11.76

1 Qtr Ago $0.80 $0.81 $0.01 1.25

2 Qtr Ago $0.76 $0.78 $0.02 2.63

3 Qtr Ago $0.72 $0.71 $-0.01 -1.39

FY Qtr 1 Qtr 2 Qtr 3 Qtr 4 Total

04/10 $0.67 $0.73 $0.72 $0.61 $2.73

04/11 $0.76 $0.78 $0.85 $0.70 $3.09

04/12 $0.70 $0.74 $0.89 - -

Fiscal Year End Month is April.

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Price Trend & Expert Opinions

Volume Trend

Price Trend ROC

Price Trend

Chaikin Money Flow

Relative Strength vs Market

Price/Volume Activity Price/Volume Activity Rating

Relative Strength vs S&P500 Index

Chart shows whether HNZ is performing better or worse than the market.

Chaikin Money Flow

Chaikin Money Flow analyzes supply and demand for a company's stock.

Price Activity Price Activity Volume Activity

Neutral

Price and volume activity for HNZ is neutral. HNZ is trading on higher volumethan its 90 day average volume and is experiencing sustained selling.

The rank for HNZ is based on its relative weakness versus the market, negativeChaikin money flow, a negative Chaikin price trend, a positive Chaikin price trendROC and an increasing volume trend.

Factor Value

52 Week High 54.92

52 Week Low 48.33

% Change YTD Rel S&P 500 -8.96%

Factor Value

% Change Price - 4 Weeks 1.79%

% Change Price - 24 Weeks 5.27%

% Change Price - 4 Wks Rel to S&P -2.64%

% Change Price - 24 Wks Rel to S&P -10.02%

Factor Value

Average Volume 20 Days 2,141,607

Average Volume 90 Days 1,990,278

Chaikin Money Flow Persistency 35%

Relative Strength vs Industry

Analyst Opinions

Insider Activity

Short Interest

Earnings Estimate Revisions

Expert Opinions Expert Opinions

Earnings Estimate Revisions Analyst Recommendations EPS Estimates Revision Summary

Very Bearish

Expert opinions about HNZ are very negative. Insiders are not net buyers ofHNZ's stock and analysts's opinions on HNZ have been more negative recently.

The rank for HNZ is based on insiders not purchasing significant amounts ofstock, pessimistic analyst opinions and relative weakness of the stock versus theFood industry group.

Current 7 Days Ago % Change

Current Qtr 0.79 0.79 0.00%

Next Qtr 0.83 0.83 0.00%

Current 30 Days Ago % Change

Current FY 3.34 3.33 0.01

Factor Value

Mean this Week Buy

Mean Last Week Buy

Change 0.00

Mean 5 Weeks Ago Buy

Last Week Last 4 Weeks

Up Down Up Down

Curr Qtr 0 0 0 10

Curr Yr 0 0 6 3

Next Qtr 0 0 4 1

Next Yr 0 0 3 6

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The Company & Its Competitors

HNZ's Competitors in Food

Company Power Historic EPS Projected EPS Profit Margin PEG PE Revenue(M)Gauge growth growth

HNZ 4.44% 8.00% 8.46% 1.98 16.24 10,707

KFT 9.95% 8.00% 6.49% 1.89 16.59 54,365

UL 4.45% 5.25% - 2.83 15.75 61,220

UN 4.38% 5.75% - 2.61 15.96 61,220

News Headlines for HNZ

Identity of Bellisio buyer revealed - Dec 18, 2011

Private equity firm says it is the buyer of BellisioFoods - Dec 17, 2011

State Street rises on activist shareholder letter -Oct 17, 2011

Heinz® Dip & Squeeze® Ketchup HeadsHome with Nationwide Retail Launch - Sep 19,2011

Heinz® Ketchup Celebrates the Availability ofPlantBottle™ Packaging with Eco-ThemedSweepstakes - Sep 15, 2011

Company Details Company Profile

Heinz (Hj) Co1 PPG PLACE SUITE 3100PITTSBURGH, PA 15230USAPhone: 4124565700Fax: 412-456-6015Website:http://http://www.heinz.comFull Time Employees: 34,800Sector: Consumer Staples

H. J. Heinz Company and its subsidiaries manufacture and market an extensive line ofprocessed food products throughout the world. The company's principal products includeketchup, condiments and sauces, frozen food, pet food, soups, beans and pasta meals,tuna and other seafood products, infant food and other processed food products.

Power Gauge Ratings are created using a relative ranking system that assigns a rank of 0 to 100 (100 being the highest) to each stock in the universe. Rank is calculatedby evaluating each of the stocks factors and combining them into a single number using a weighting formula. A stock's rank ranges from 100-0, where 100 is thestrongest, and a rank of 95 indicates the stock is better than 95% of the stocks in the universe.

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LM 2.3 DS 3.0 LS 2.1

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