StMediaUpdate
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Transcript of StMediaUpdate
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8/9/2019 StMediaUpdate
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Student Media Update
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What we doStudent Media produces three products
1. Accent Student Newspaper
6 issues per semester, 3000 copies distributed toall campuses and some centers
122 broadsheet pages in 2009-2010
100% student produced journalistic product
Student editors make all editorial / content
decisions
SL pays salaries and some travel expenses
Advertising revenue pays for production and otherexpenses
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Ad Income vs. Print Cost
2009 - 2010
Iss
e 1 Iss
e 2 Iss
e
Iss
e 4 Iss
e 5 Iss
e
Iss
e 7 Iss
e 8 Iss
e 9 Iss
e 10 Iss
e 11 Iss
e 12
0
1000
2000
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7000
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9000
Ad Income
Print Costs
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What we doStudent Media produces three products
2. Accent Online
Online version of newspaper featuring contentfrom print edition plus timely updates, additionalinformation and multimedia products
Hundreds of photos presented in slideshows andFlickr stream
Supplementary and stand-alone video Produced by Accent staff
100% Student produced journalistic product
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What we doStudent Media produces three products
3. Life U
100% student produced marketing product
Adviser takes more active role in projectmanagement than Accent products
Students target and adjust the product to theneeds of the customer (Student Life)
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Who We Are
Fully staffed, competitive positions
Accent - EIC, Assistant Editor, Life andArts, Campus, Photo, Layout, Production
Intern Accent Over 30 Contributing Students
Life U 2 Designers, 3 Writers,2 Photographers (All Students)
Accent Adviser is facilitator, educator,employee supervisor, administrator,critiquer and content adviser when asked(never determines content)
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Fall 2010 Staffing
Who We Are Editor-in-Chief - Christopher A. Smith
Assistant Editor - Sarah Neve
Campus Editor - Michael Needham
Life and Arts Editor - Sarah Vasquez
Layout Editor - Chris Scott
Photo Editor - Karissa Rodriguez
Adviser Matthew Connolly
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2010 - 2011 Staffing Initiatives Enhanced training seminars
Regularly scheduled trainings for currentand prospective Accent staffers
Other opportunities for students interestedin multimedia production
Video production mini-studio
Targeted opportunities for work studies andvolunteers
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Where we do it
Move to Round Rock
Challenges
More detached from other campuses
Different pool of local students
Opportunities
Draw students and instructors in w / great
facilities
Greatly enhanced multimedia production
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When we do it
Accent Print Edition
Two week production cycle (except for
holidays) First issue in boxes on Sept. 20, 2010
Last issue in boxes on May 12, 2011
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Why we do it
Student Development
Professional journalism and communicationsskills
Portfolio development Preparation for transfer and freelance
opportunities
Responsible use of First Amendment rights
Provide a voice for the student body
Provide information, analysis, opinions andentertainment to ACC community
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How we do it - upcoming
changes More Reliance on Web
Streaming video meetings
Online training modules
Increase in web products
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How we do it -traditions TCCJA and TIPA travel paid for as
incentive, training, networking, professional
development Stipends paid to contributors based on
portfolio conference
Orientation at beginning of each semester
Open pitch meetings
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How people get involved All students in good standing can contribute to
Accent
Fill out online form at any time
Will be added to e-mail list
Editors may contact them directly
Attend semester orientations and trainingsessions as possible
Pitch at story meeting or directly to an editor Receive assignment
Work with editors on revisions
Hit deadlines
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How people get involved Experienced students in good standing and with a
2. minimum GPA can apply forhourly editorpositions
Students must have 10 experience points to beeligible to apply
Motivated students can apply for in training workstudy or volunteer positions
Viscom students can complete a paid internship withus
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How people get involved Faculty can work with us or utilize us in a variety of
ways
Submitting work to Accent can be a class
assignment
Departments with relevant internshiprequirements can place interns with us
Adviser and editors are available to speak to
classes Adviser is open to collaborating on projects
and allowing students to use the media lab