Stimulating Business Innovations in Arid Lands Livestock value chains
description
Transcript of Stimulating Business Innovations in Arid Lands Livestock value chains
Extensive Livestock Partners Meeting
17th April 2014
Stimulating Business Innovations in Arid Lands Livestock value chains
KRDP1
Title of the Action: “Enhanced Community Resilience to Drought through
innovative Market Based Systems Approaches”
• Contract number: FED/2012/305-221
• Start date 22nd November 2012 and end date 21st November 2015
• Dates contract signed: 21st November 2012
• Target count(ies): Baringo, Isiolo, Marsabit, Samburu, Tana River and
Wajir
• Final beneficiaries &/or target groups (including numbers of women and
men): 26,900 Pastoral Household beneficiarie
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• Specific Objective 1: To promote pastoral livelihoods diversification
through strengthening viable enterprises in livestock, fodder, and camel
milk value chains.• Result 1: Improved access to and availability of fodder for 25,000
livestock keepers’ households.• Result 2: 1,000 women-led households empowered through more
profitable camel milk trade.• Specific Objective 2: To facilitate robust markets for livestock and
livestock products through PPP and market based systems.• Result 3:25 well managed and vibrant livestock markets in arid areas • Specific Objective 3: To develop the knowledge base for enhancing
climate change adaptation through a stronger market orientation at
community level and a conducive policy environment.• Result 4: Strong ASAL knowledge base offering replicable strategies
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Listening for ChangeListening for the Head
Listening for the Heart
Listening for feet
We need to listen to thoughts, to feelings and to intentions.
"Listening for the Head" - the Thinking Level - to thoughts, facts, concepts, arguments, ideas and the principles behind these
"Listening for the Heart" - the Feeling Level - to feelings, emotions, mood, experience and the values behind these.
"Listening for the Feet" - the Will Level - to intentions, energy, direction, motivation, the will.
Value proposition for Livestock projects
Capture value : Value Proposition
GAP
Create Value
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Creating value
• Means What is the gap Markets response/approach New innovative ways New technology Quality improvement Impact
• Fodder ; Livestock – life animals & beef• Who is market? (local market, • What is the gap? (availability & Quality & affordability)
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Capturing Value
• Illustrate Competitive advantage/what is our niche Proposed Services Models developed
• Value propositions A value proposition is a clear statement of the tangible results a
customer gets from using your products or services. It’s outcome focused and stresses the business value of your offering.
• What the proposed Business models Co-management Steer fattening Fodder MACs
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Delivering Value
• What are we doing?
• On the basis of the value; which point has the highest leverage to make a change in the chain?
• Our BUSINESS is a value delivery system, agents
Advisors Consultants LCB’s Service providers
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Organization Technical Team Client/ Donors
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Group work – Business modelling by commodity OR Service
• 1. what is the gap – for the respective commodity; who/where is the market
• 2. What is the KRDP 1 project offering (innovation, quality, solutions)?
• 3. What is the competitive edge the enterprise/businessis offering
• 4. what is the approach of the enterprise is using
• 5. what skills and competencies do we as implementers bring and what is missing
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Business modelling for Livestock Value chain Enterprises • Articulate the Gap - Within the Market
• Clearly Articulate the Market
• Analysis of issues affecting the value chains
• Articulate your value proposition; how you are planning to bridge the gap in market system
• What are the services you are offering
• Competitive Edge /Advantage
• Are you as the facilitator ready/have what it takes to create new value
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Listening for ChangeListening for the Head
Listening for the Heart
Listening for feet
The END
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