Sticky Ideas
-
Upload
bobby-waddell -
Category
Self Improvement
-
view
1.128 -
download
1
description
Transcript of Sticky Ideas
![Page 1: Sticky Ideas](https://reader035.fdocuments.in/reader035/viewer/2022081412/54531c61b1af9f7f248b5737/html5/thumbnails/1.jpg)
Resource Mobilisation
“Sticky Ideas”
![Page 2: Sticky Ideas](https://reader035.fdocuments.in/reader035/viewer/2022081412/54531c61b1af9f7f248b5737/html5/thumbnails/2.jpg)
HOW TO MAKE MESSAGES TO DONORS:
POWERFUL?
MEMORABLE?
![Page 3: Sticky Ideas](https://reader035.fdocuments.in/reader035/viewer/2022081412/54531c61b1af9f7f248b5737/html5/thumbnails/3.jpg)
Words:
CONNECT?
CONFUSE?
![Page 4: Sticky Ideas](https://reader035.fdocuments.in/reader035/viewer/2022081412/54531c61b1af9f7f248b5737/html5/thumbnails/4.jpg)
Change
Yes we Can
![Page 5: Sticky Ideas](https://reader035.fdocuments.in/reader035/viewer/2022081412/54531c61b1af9f7f248b5737/html5/thumbnails/5.jpg)
6 key attributes of a successful message
S - SIMPLICITY
U – UNEXPECTED
C - CONCRETE
C – CREDIBLE
E – EMOTIONAL
S – STORY TELLING
S– SIMPLICITY (AGAIN)
![Page 6: Sticky Ideas](https://reader035.fdocuments.in/reader035/viewer/2022081412/54531c61b1af9f7f248b5737/html5/thumbnails/6.jpg)
SIMPLICITYHow do we create ideas that are simple yet profound?
![Page 7: Sticky Ideas](https://reader035.fdocuments.in/reader035/viewer/2022081412/54531c61b1af9f7f248b5737/html5/thumbnails/7.jpg)
![Page 8: Sticky Ideas](https://reader035.fdocuments.in/reader035/viewer/2022081412/54531c61b1af9f7f248b5737/html5/thumbnails/8.jpg)
“Comprehensive community building naturally lends itself to a return-on-investment rationale that can be modeled, drawing on existing practice. A factor constraining the flow of resources to CCIs is that funders must often resort to targeting or categorical requirements in grant making to ensure accountability.”
![Page 9: Sticky Ideas](https://reader035.fdocuments.in/reader035/viewer/2022081412/54531c61b1af9f7f248b5737/html5/thumbnails/9.jpg)
UNEXPECTEDHow do we get our audience to pay attention – and stay interested to give you time to get your message across?
![Page 10: Sticky Ideas](https://reader035.fdocuments.in/reader035/viewer/2022081412/54531c61b1af9f7f248b5737/html5/thumbnails/10.jpg)
Use surprise
Generate Interest
Make them curious
![Page 11: Sticky Ideas](https://reader035.fdocuments.in/reader035/viewer/2022081412/54531c61b1af9f7f248b5737/html5/thumbnails/11.jpg)
CONCRETEHow do we make our ideas clear?
![Page 12: Sticky Ideas](https://reader035.fdocuments.in/reader035/viewer/2022081412/54531c61b1af9f7f248b5737/html5/thumbnails/12.jpg)
AI DSE UNA TOF BIWH OCIA
![Page 13: Sticky Ideas](https://reader035.fdocuments.in/reader035/viewer/2022081412/54531c61b1af9f7f248b5737/html5/thumbnails/13.jpg)
AIDS EU NATO FBI WHO CIA
![Page 15: Sticky Ideas](https://reader035.fdocuments.in/reader035/viewer/2022081412/54531c61b1af9f7f248b5737/html5/thumbnails/15.jpg)
CREDIBLEHow do we make people believe our ideas?
![Page 16: Sticky Ideas](https://reader035.fdocuments.in/reader035/viewer/2022081412/54531c61b1af9f7f248b5737/html5/thumbnails/16.jpg)
![Page 17: Sticky Ideas](https://reader035.fdocuments.in/reader035/viewer/2022081412/54531c61b1af9f7f248b5737/html5/thumbnails/17.jpg)
EMOTIONALHow do we get people to care about our ideas?
![Page 18: Sticky Ideas](https://reader035.fdocuments.in/reader035/viewer/2022081412/54531c61b1af9f7f248b5737/html5/thumbnails/18.jpg)
Make people FEEL things
![Page 19: Sticky Ideas](https://reader035.fdocuments.in/reader035/viewer/2022081412/54531c61b1af9f7f248b5737/html5/thumbnails/19.jpg)
STORIESHow do we get people to act on our ideas?
![Page 20: Sticky Ideas](https://reader035.fdocuments.in/reader035/viewer/2022081412/54531c61b1af9f7f248b5737/html5/thumbnails/20.jpg)
6 Word Story
For Sale
Baby Shoes
Never Worn
Teenage Mothers
Passing exams
Changing Lives
![Page 21: Sticky Ideas](https://reader035.fdocuments.in/reader035/viewer/2022081412/54531c61b1af9f7f248b5737/html5/thumbnails/21.jpg)
Present Future
Positive
Negative
TIME
STATE
OPPORTUNITY VISION
CRISIS RISK
WHERE DOES YOUR STORY SIT?
½ price ARVs for next 2 years
55m AIDS Orphans by 2015
Child dies every 2 seconds
Malaria net distribution – reduce no. of cases by x%
![Page 22: Sticky Ideas](https://reader035.fdocuments.in/reader035/viewer/2022081412/54531c61b1af9f7f248b5737/html5/thumbnails/22.jpg)
STORIESMake sure you portray your cause not your organisation
![Page 23: Sticky Ideas](https://reader035.fdocuments.in/reader035/viewer/2022081412/54531c61b1af9f7f248b5737/html5/thumbnails/23.jpg)
SIMPLICITYAgain!
![Page 24: Sticky Ideas](https://reader035.fdocuments.in/reader035/viewer/2022081412/54531c61b1af9f7f248b5737/html5/thumbnails/24.jpg)
![Page 25: Sticky Ideas](https://reader035.fdocuments.in/reader035/viewer/2022081412/54531c61b1af9f7f248b5737/html5/thumbnails/25.jpg)
6 key attributes of a successful message
S - SIMPLICITY
U – UNEXPECTED
C - CONCRETE
C – CREDIBLE
E – EMOTIONAL
S – STORY TELLING
S– SIMPLICITY (AGAIN)
![Page 26: Sticky Ideas](https://reader035.fdocuments.in/reader035/viewer/2022081412/54531c61b1af9f7f248b5737/html5/thumbnails/26.jpg)
Thank You