Steven Ney: "Empathy in Design Thinking"
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Transcript of Steven Ney: "Empathy in Design Thinking"
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Empathise
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Focus: human needs
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3 Core elements
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Design Thinking – The EnvironmentIn order to enhance and encourage the team‘s creative process, it requires a specific setup. Part of it is:
• Flexibility• Room for Information• Materials• Team workspaces• Exchange
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Design Thinking – The Team Innovation and answers to complex challenges are best developed in a team in which the members inspire each other. Design Thinking teams are:
• Compact• Multidisciplinary• Open• Structured• Moderated
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Iterative Process
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UnderstandingInvestigate the challenge with your team
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Understand ObserveDefine a Point of
ViewIdeation TestingPrototyping
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Understand ObserveDefine a Point of
ViewIdeation TestingPrototyping
Problem solving Idea development
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Design Challenge Starting point for innovation projects
Open and directed towards possibilities for innovation.
Connected to people and their needs.
Design of experiences.
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Share and reflect upon your experiences
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Investigate the challenge
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Identify Users and stakeholders
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Reframe the Design Challenge
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ObservationGaining empathy for your user
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Ash Maurya
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Design researchIn search of the gold nuggets
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Immersion
Observation
Interviewing
ObservationGaining empathy for your user
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ImmersionExperiencing the users` perspective
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Observation Watching out for extreme users and Workarounds
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Extreme users
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Workarounds
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Workarounds
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Workarounds
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InterviewsOpen conversations to discover needs
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Interviews
Open questionsGetting people to talk“What are your first thoughts about transit at METU___________?”
Concrete questionsBringing memories and emotions to life“When was the last time that you enjoyed the transit to METU and why__________?”
Imaginative questionsLearning through visions“Imagine your ideal transit experience to METU. What would it look like___________?”
Room for silenceLeaving time for fruitful thoughts“Take your time...”
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