Steve Santorsola

LOCAL SEARCH DOMINANCE A “DO IT YOURSELF” APPROACH

TO LOCAL SEO

Plus “Do It Yourself” virus removal

The two primary activities happening on the internet are…

SearchSocial Media

Your ranking in Local SEO is determined by

Approximately• 50% of your ranking is driven by your

“offsite” content• 30% of your ranking is driven by your

“website” content• 20% of your ranking is driven by your

“social media” content 

CONTENT…CONTENT…CONTENT

SEO vs. Local SEOThe key factor in transforming SEO into Local SEO is the use of a geo-modifier or geographical identifier like …

TampaRiverview

Palm HarborZip code

Street name

In 2012 there were 90 weight factors for Local SEO results.*

20 of the 90 are social media relevant

These relevant factors can change weekly, monthly or quarterly.

*(Reference David Mihm)

Local SEO requires continual review and adaptation of your website

BUYING INTENTWith the use of a geo-modifier or a geographical identifier there is buying intent on the part of the searcher.

This is of huge importance because the intent is to act on purchasing a product or service. This is very similar to the use the Yellow Pages had years ago.

54% of searchers use a local modifier

Raising your ranking…There are 2 primary Algorithms in use

now forscoring & ranking your website

Keep in mind that new algorithm updates come out periodically .

These may necessitate an analysis & modification of your website for

maximum Local SEO results.Google Panda Update vs. Google Penguin Updates

Writing by Nick StamoulisBetween February 24th 2011 & January 22nd 2013

there were 26 Panda updates

Between April 24th 2012 and October 9th 2012there were 3 Penguin updates

Panda is based on “site-wide penalty”

Panda measures user accomplishments and experiences.

Fixing & updating static elements within your website will help in ranking.

• Privacy policy• Contact information• About…• Terms of service• Warranty information• Articles & content from multiple authors

 

Penguin is based on key words and links and applies an “over

optimized penalty”

• Keyword stuffing or repetitive key words (i.e. writing articles like we did 2 years ago)

• Over use of links on your site or bad links (non-functioning) on the site

Penguin assigns a penalty for too many

key words, too many links or bad code

Examples of Local SEO

Local Pay per click

Local Map Lisiting

Local SEO Lisiting

Your ranking in Local SEO…

1 Major factor is

Google+ AccountIf you don’t have a Google+ account you need to

get one

= convergence of “Search” and “Social Media”

Content with “consistency” is king when it comes to local search.

Website

facebook

Repetitive key word content in a structured coherent format

Examples of “Geo Modifiers” in website “Contact Information”

Brandon

Sarasota

Clearwater

More examples of Geo Modifiers?

One of the newest tools for Local SEO offered by Google is

Business Photos Maps

360 Degree Panoramic view of the interior & exterior of your business

Weighting factor on Business Photos is about the same as it is currently for having a

YouTube video on your website.

The weighting factor is expected to increase as more businesses use this new tool.

Because Steve Cares…

Google AnalyticsFeatures

RESULTS TAKE TIME

Results can take months or even a year or more to achieve. It all depends on how aggressive you choose to be or can afford to be.

There are never any guarantees. If someone guarantees to put you on the first page or to be the first listing in a matter of a defined time… run…run…run…

A “how to” guide for removing

Virus – Spyware – Malware

Virus – Spyware – Malware

Initial steps for “DIY” removal of

Virus, Spyware and MalwarePREVENTION

 __________________________________________________

PC or Mac

You are at risk if you do not protect your computer or network

Cleaning your infected computer

• First - Always backup all of your data. So often individuals will accidently loose data in the cleaning

process. The backup resolves the problem.

• If it were “simple” everyone would do it.

There’s not just one miracle software to clean a computer. Many intrusions require utilizing multiple target specific

programs to rid a computer of a problem.

Each one has it strengths . So, using different removal software will assure a more complete cleaning process.

Run just one antivirus software at a time on your computer. This means uninstall and not just disable. Antivirus software will typically conflict with each other even when one is disabled.

Blocked from installing new antivirus software?

• Web based programs like Comodo Cleaning Essentials 6

• USB based programs like FixMeStick 2013

• “Run” prompt line programs like Emsisoft

If any of these work to begin the cleaning process you most likely can now install some of the prior mentioned antivirus programs for more thorough

cleaning.

Bottom line is…• Do not begin the process thinking it is

going to be a 15-30 minute process.

• Be patient and expect the worst so that you do not get frustrated and abandon trying other removal approaches.

• The typical start to finish process can easily take 2-3 hours or more.

Bottom line is…• Do not begin the process thinking it is going to be a 15-30 minute

process.

• Be patient and expect the worst so that you do not get frustrated and abandon trying other removal approaches.

• The typical start to finish process can easily take 2-3 hours or more.

Recommended antivirus software

• Norton AntiVirus 2013• Norton 360 Everywhere• Webroot SecureAnywhere Antivirus 2013• Kaspersky Antivirus 2013• Bitdefender Antivirus Plus 2013• Trend Micro Titanium 2013• Comodo Internet Security Complete• AVG Antivirus 2013• Daily Safety Check Home Edition

Steve’s Picks When Viruses Attack

If all else fails…

One Hour Courtesy Consultations Available