Wifi & The Smart CitySteve Johnson, Regional Director

Ruckus

Smart City Leadership

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‒ Smart City deployments around the world

‒ Market leader: outdoor and service provider Wi-Fi

• Ideal portfolio for large scale urban deployments

‒ Proven, scalable location and analytics solutions

‒ Leader in Hotspot 2.0 development and deployments

‒ Deep integration in LED streetlights and street furniture

‒ Expanding ecosystem of solutions

Smart City deployments around the world

Urbanization…

By Taylorluker - Own work, based on http://esa.un.org/unup/p2k0data.asp, Attribution,

https://commons.wikimedia.org/w/index.php?curid=11216357

Percentage of World Population Urban Rural

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The Challenges of a City

© 2017 BROCADE COMMUNICATIONS SYSTEMS, INC. COMPANY PROPRIETARY INFORMATION

Increased Urbanization

Public Safety

Ageing Infrastructure

Citizen / Visitor Expectations

New Applications / Technologies

Digital Divide

What Do Cities Want?

5© 2017 BROCADE COMMUNICATIONS SYSTEMS, INC. COMPANY PROPRIETARY INFORMATION

Revenue Generation

Advertising Fee-based Services Wholesale access

City Operational Improvement

Video backhaul IoT connectivity

Private City Network Private public safety network

Low-Income Services

Low income access Student access

Economic Development

Retain/attract business Attract visitors / tourists

Enhance key parts of town

White House Smart City Challenge/Global City Team Challenge/ Public Wi-Fi Supercluster, May 2017

What is a ‘Smart City’?

In general…smart cities leverage technology to:

‒ Evolve existing public services

‒ Enhance quality of life

‒ Improve city operations

‒ Solve city challenges

Wikipedia: A smart city is an urban development vision to integrate information and

communication technology (ICT) and Internet of things (IoT) technology in a secure fashion to

manage a city's assets.

The Connected City is the foundation of a Smart City…its difficult to be ‘smart’ if your not connected

Smart City Infrastructure

Transportation

• Public Transportation

• Traffic Management

• Parking

Safety

• Street Lighting

• People Counting & Control

• CCTV

Environment

• Air Quality

• Weather sensoring

• Flood Control

Healthcare

• Disease Control

• Emergency response

• Patient Identification

Utilities

• Smart Metering

• Waste Management

• Sewerage

Government

• Citizen engagement

• Public Wi-Fi

• Civil work monitoring

• Infrastructure monitoring

Commerce

• Delivery Logistics

• Advertising

Entertainment & Tourism

• Events Management

• Recreation Facilities

Solutions

Solution: Digital Internet Kiosks / Advertising

Solution Focus: communication

platform for high traffic areas, help

fund Wi-Fi deployments

Problems it solves:

– We want a similar solution to

LinkNYC

– How will we pay for Public Wi-Fi

and other new services?

– How can we get fiber extended

to the streets so that we can

use if for Public Wi-Fi?

Solution: Streetlights

Solution Focus: smart streetlights

for energy conservation and

deploying Wi-Fi

Problems it solves:

– Where can we mount the APs?

– Can we leverage savings from

our new LEDs?

– Is it more efficient to deploy Wi-

Fi when we install new LED

lights?

Solution: IP Video and Video Analytics

Solution Focus: easily deploy video

cameras for security, traffic,

parking, etc.

Problems it solves:

– Its too expensive and

complicated to run fiber/coax to

each camera

– We have a severe traffic

problem, how can we better

manage traffic and parking?

– How can we improve our

parking management to make it

easier for shoppers to park?

I P V i d e o :

Hitachi™

Create Safer Environments with Hitachi Solutions.

THE BENEFITS:

• Hitachi public safety and smart cities solutions provide real-time information on a single pane of glass.• Integrates mobile phone-based panic alarm and location identification.• Includes video and building integration -cameras, access control, fire alarm, AC, HVAC system, lighting

control, smoke detection and more - for improved situational awareness• Helps prevent crime and deter criminal behavior.• Allows remote access to off-site live video from police vehicles and body-worn cameras.• Integrates with third-party systems.

T H E C O N N E C T I O N T H E I M P L I C AT I O N

• IP Video requires broadband backhaul, increasing the value of Public Wi-Fi infrastructure

• Ruckus Wi-Fi is an ideal backhaul solution for Hitachi Visualization

• Ruckus makes it faster, easier and less expensive to deploy IP Video cameras

• Ruckus mesh further extends the reach of IP Video-based solutions

• More cameras can be deployed in more places

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Solution: IoT-managed Dustbins

Solution Focus: cloud-based, smart

waste and recycling solution

Problems it solves:

– How can we keep the city

cleaner?

– What are some opportunities to

reduce waste mgmt. costs?

– How can I place an AP where

people congregate if there is no

power there?

W a s t e M a n a g e m e n t :

Big Belly™

A Cloud-Based Smart Waste and Recycling System Designed for Public Space

THE BENEFITS:

• Total containment – no mess• Increased capacity• Cleaner, safer public spaces• Reduced collection costs – 80% reduction

• No pests• Self-powered, can be placed anywhere• Siting platform for Wi-Fi and IoT

T H E C O N N E C T I O N T H E P R O O F T H E I M P L I C AT I O N

Deployed in 2,500 cities across 50

countries, Big Belly is a

proven city IoTuse case that

enables enhanced Wi-fi

coverage

• ggg

Deployed in Martha’s VineyardTested in Ruckus Labs

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Big Belly provides siting and power for Ruckus Wi-Fi

Enables placement close to where people congregate

Secure, convenient locations, ideal for extending Wi-Fi via mesh

Cost savings from reduced collections can be applied to fund Public Wi-Fi

Solution: Monetization / Access Management

Solution Focus: getting users online

easily and generate ROI for guest

Wi-Fi

Problems it solves:

– How do we get people on

the network?

– Can we collect user and

footfall analytics?

– Is there a way businesses can

do targeted advertising?

M o n e t i z a t i o n :

PurpleAccess, Analytics, Action

THE BENEFITS:

• Simple, intuitive end-user experience

• Capture rich user analytics – location and demographics

• Legal compliance – where needed

• Integrated tools to engage customers – SMS, email, social

• Multi-lingual

T H E C O N N E C T I O N T H E I M P L I C AT I O N

• Ruckus and Purple are a proven combination for public access solutions

• They deliver a great end user experience

• They provide a strong ROI by enabling new customer insight and engagement

• Ruckus is a leader in public access networks such as stadiums, malls, cities, retailers and parks, all of which need an easy way for end-users to get connected.

• Purple collects valuable end-user information and provides comprehensive analytics

• Venues gain new insight and can use Purple’s campaign management solution to engage customers and visitors

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T H E P R O O F

Purple has over 200

joint deployments with Ruckus,

including cities,

stadiums, malls, coffee shops and

more

Thank You

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