Steve Grange (@grangesteve) Web Project Manager Cambridgeshire County Council
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Steve Grange (@grangesteve) Web Project Manager Cambridgeshire County Council SOCITM GWC Award Winner 2012 UCD (User-Centred Design) and UX (User Experience) in Local Government
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UCD (User-Centred Design) and UX (User Experience) in Local Government. Steve Grange (@grangesteve) Web Project Manager Cambridgeshire County Council SOCITM GWC Award Winner 2012. Source: Jerry Bunkers, Flickr. Ask your customers. The Award. Annual award 1,200 word proposal - PowerPoint PPT Presentation
Transcript of Steve Grange (@grangesteve) Web Project Manager Cambridgeshire County Council
Steve Grange (@grangesteve)Web Project ManagerCambridgeshire County Council
SOCITM GWC Award Winner 2012
UCD (User-Centred Design) and UX (User Experience)in Local Government
Source: Jerry Bunkers, Flickr
Ask your customers
The AwardAnnual award
1,200 word proposal
Where to go?
What to study?
How would it help CCC?
How would it help SOCITM?
5 objectives,
split into
primary and
secondary
tasks
603,000 people
English speaking primarily
10 Councillors, 1 Mayor and City Manager (CEX Equivalent)
5,000-6,000 staff
Dubbed the “North AmericanHollywood”
Source: City of Vancouver
UCD and UX is an enabler for cost savings through
Channel Shift
How cost savings can be achieved
Understand what we’ve got
Understand our customer needs/feelings
Make changes to meet customer needs
(using personas)
Source: City of Vancouver
Before
After
Bringing it back to the UK
Source: uxmatters.com
Simple wireframe with frames and boxes
Source: City of Vancouver
Source: Cambridgeshire County Council
Leadership
Source: http://tinyurl.com/ukauthority
"No organisation has ever built a truly excellent website when the people leading it did not know what an excellent website is.”
Tom Steinberg, Founder of MySociety at the Building Perfect Council Websites 2012 event
A perfect product should web traffic to it
therefore
You should start seeing a In F-2-F and phone
= £ savings
Source: http://tinyurl.com/socitm2012graph
Source: http://tinyurl.com/socitm2012tablet
• City of Vancouver were extremely UCD and UX focussed
• We should make UCD/UX a high priority in the UK
• Excellent UCD and UX tools are available
• Leadership buy-in is critical to deliver channel shift savings
• We need to think to the future
Conclusions
Thank you for listening
Special thanks to:
All involved at SOCITM
Rahel Anne Bailie (Vancouver)
Laurie Best (Vancouver)
The team in Vancouver
My colleagues at Cambridgeshire County Council
Michele Ide-Smith (ex-CCC)
