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Transcript of Steve Feeney. The eye and brain designed to react to movement before detail. Engaging – Holds...
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PROMOTING BUSINESS WITH VIDEO
Steve Feeney
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WHY VIDEO?• The eye and brain designed to react to movement before detail.• Engaging – Holds audiences attention.• Consistent delivery of your message• Video can bring ideas alive.• Video can bring your product to the customer• Video can help you compete with competitors
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WHY VIDEO?
10% of the population are dyslexic!
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VIDEO IS A MARKETING TOOL
Like any tool, it only works if you use it!
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GOOGLE & YOUTUBE
• Google is the world’s biggest search engine• YouTube is the world’s second biggest search engine• YouTube is owned by Google
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HOW TO USE YOUR VIDEOAS A MARKETING TOOL• Web site for impact and maximum views• In store promotion• Upload your video to Yell.com etc.• Spread the word through Social Networking• Exhibition stands• Playing in reception• On your smart phone to show any time, any where
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HOW TO USE YOUR VIDEOAS A MARKETING TOOLLink to your video from emails:
By text – always!
Graphically for marketing emails & newsletters
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THE QUALITY OF YOUR BUSINESS WILL BE JUDGED BY THE QUALITY OF YOUR WEB
SITE & VIDEO
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THE CREATIVE PROCESS
• What is your message?• Who is your audience?• Write your script• Produce a story board• Produce a shoot list• Co-ordinate location, props and people• Film and edit
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THE CREATIVE PROCESS
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TIME FOR AUDIENCE PARTICIPATION
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POINTS TO CONSIDER
•Keep It Short•Decide your message•Who is your audience (market)?•What style•How will your audience see your Video
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DELIVERY METHODS•DVD•Interactive CD’s•The Internet•Memory Stick•Mobile Phone•Live Web Streaming•QR Codes
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WHAT YOU’LL NEED•Camera•Possibly Lights – Add vibrancy•Decent Microphone - maybe•Some form of editing software•Know How
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A WORD ABOUT VIRAL VIDEOS
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OTHER USES OF VIDEO
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VIDEO NEWS RELEASES
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VIDEO NEWS RELEASES
“We should be reluctant to use video and audio news releases ..... supplied by an outside organisation.”
BBC Editorial Guidelines
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VIDEO NEWS RELEASES
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TRAINING VIDEOS
Training for both staff AND customers. Consistent standards of training delivery Some subjects don’t lend themselves to the classroom. Show how the job should be done correctly Sometimes you can make the point by showing how not to do it. Induction training. Interactive validation of training
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CONFERENCES, SEMINARS & AWARD CEREMONIES
• Video of the conference for those who can’t be there• Video to reinforce the message – i.e. Feel Good Videos• For large events, provide video of the speaker on screens• Product launch videos
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WEBINARS & WEBCASTS
Video Blogs Instructional videos – do it live for interaction with the audience Broadcast the CEO’s message across the internet to other locations Multiple languages etc.
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ONLINE TUTORIALS
Lots of software developers do this YouTube is full of tutorials
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ANY QUESTIONS
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