Sterling Quality

PRODUCTIONS | EVENTS | TALENT | RETAIL MARKETING

Sterling Quality 3

Making People Happy 4

Vision & Strategy 5

Productions 6

Events 8

Talent 10

Retail Marketing 12

Our Promise 14

Get Your Share of Happiness Today 15

CONTENT

Prepared by the Communications & Public Affairs Department Copyright © 2013, The Sterling Quality Company Limited.

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Welcome to our world!It gives us great pleasure to present to you, with what we believe is one of the most compelling media and en-tertainment offerings in this region-one that we know will deliver happiness on all fronts.

Since inception in May 2000, Sterling Quality has pro-duced some of the most memorable entertainment ex-periences spanning theatre, concerts, events and televi-sion and in the process been behind the exposing and development of enduring creative talent.

We have grown into a leading creator, producer, distrib-utor, licensor and marketer of media and entertainment experiences and their related businesses across current and emerging media and platforms, through a consist-ent commitment to quality, innovation and customer service excellence.

Our commitment as espoused in our mission is to make people happy through exceptional entertainment expe-riences, encounters and memories, guided by our core values of quality, creativity, customer focus, team work, integrity and responsibility towards our communities, customers, employees and shareholders.

In the following pages, you will discover how that mis-sion applies to you whether you are young woman, busi-ness owner, entrepreneur or advertiser and hopefully make the decision to get your share of happiness, by subscribing to our offerings.

When you do, be assured that we will be every bit en-gaged in making you happy through our world-class media and entertainment experiences and services.

Thank you for choosing Sterling Quality.

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Paul J. Oyier & Peter J. Oyier Founders, The Sterling Quality Company Limited

Making People HappyEntertainment is an industry skilled at building smiles and inducing laughter with a creative flair while offering a particular rest and pleasure that is not only fun, but dearly needed in this world full of demands and due dates.

Entertainment at its best, catches people at their best, without worries, spending quality time with their fami-lies or friends. We see entertainment, not as a luxury, but as a necessity that enriches the lives of those who embrace it wholeheartedly.

Sterling Quality’s philosophy is root-ed in creating entertainment expe-riences that put smiles on people’s faces and beautiful memories to last

a lifetime.

We do this passionately for individu-als, couples, families, companies and communities-both young and old-through various platforms. That is why we are devoted-day and night-to making people happy®.

“There is a time for everything, and a season for every activity under heaven.”

- Book of Ecclesiastes Chapter 3 verse 1

“We see entertainment, not as a luxury, but as a necessity that enriches the lives of those who embrace it wholeheartedly.”

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Vision & StrategyOur vision is to own and manage East Africa’s most valuable media and en-tertainment brands, while maintain-ing an unparalleled reputation for quality.

We are inspired by the company’s vision and motivated daily by how we can personally make customers happy, guided by our core values of Quality, Creativity, Customer Focus, Teamwork, Integrity and Responsibili-ty towards our community.

Sterling Quality is pursuing a product leadership and customer intimacy strategy to become the home of East Africa’s most valuable media and entertainment brands and related

businesses, for the emerging middle and upper middle class segments, by consistently delivering exceptional entertainment experiences, encoun-ters and memories while creating a loyal customer base to generate con-sistent revenue growth.

Our iconic brand, first-class founders, industry-changing teams, commer-cial expertise married with creative excellence and over thirty years of combined experience, give us valua-ble mileage to achieve our vision and grow a world-class media and enter-tainment industry in East Africa.

“…become the home of East Africa’s most valuable media and entertainment brands and

related businesses…”

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Productions

Sterling Quality Live Sterling Quality Live creates and develops original works and licensed local and in-ternational content, under its various live entertainment brands spanning musical theatre, concerts, plays and festivals.

• Live Production ServicesWe provide services to producers, crea-tive services companies and professionals that require creative and production ex-pertise in delivering world-class entertain-ment in a live setting.

Our services include: creative concepts and scripting; artistic direction; talent booking and co-ordination, sound and lighting; photography and video; cos-tumes and equipment hire and production management.

• Live Entertainment ProductionsWe create and develop original works

alongside producing licensed local and in-ternational content, under our various live entertainment brands spanning musical theatre, concerts, plays and festivals:

• Live Hospitality & VIP Services Our Hospitality & VIP Experiences service makes your experience at our shows un-forgettable-for all the right reasons.

Whether you are looking to treat yourself, your partner, family or are looking to or-ganize corporate hospitality with a differ-ence, with a customized offering or any of our hospitality packages.

Our hospitality packages will ensure that you and your guests enjoy a spectacular show coupled with the grandeur of being spoiled by luxurious hospitality in a pri-vate and tasteful setting away from the crowds, making for a special and unfor-gettable evening.

• Live Entertainment Marketing We offer live entertaiment marketing solu-tions that enable advertisers and spon-sors, to tap into our lucrative audience and membership base of consumers that it we deliver annually through our live en-tertainment brands and digital platforms.

Our marketing solutions include produc-tion sponsorship and advertising; cor-porate hospitality and VIP experiences, onsite activations, sampling and lead gen-eration.

• Live Club CardSubscribing to the Sterling Quality Live Club Card gives live entertainment fans unrivalled benefits across our live enter-tainment brands.

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Sterling Quality Television ProductionsWe are an independent producer of qual-ity broadcast, communications, brand en-tertainment and film content for local and international audiences and clients.

We uniquely and effectively assemble creative and technical talent to develop, produce and market a variety of content while also providing creative industry players with creative, technical, equip-ment hire and marketing services.

• Broadcast Productions We work in television drama, entertain-ment, children’s programming and doc-umentary and factual programming offering creative & scripting services; equipment and studio facilities; music soundtracks, post-production, content licensing and content sales and distribu-tion.

• Corporate Communications We handle every aspect of video commu-nications for any corporate project from the brief, scripting, strategy, studio work and editing to the finished DVD and web clips.

Our corporate communications services can be broken down into four main are-as: Corporate Television, TVC & Infomer-cial Production, Communications Support, Creative Media and Web Media Delivery.

• Brand Entertainment Productions We work closely with advertisers and agencies to engage and sell their brands to their target markets, by creating and producing branded entertainment prop-erties, across multiple platforms with tel-evision formats like drama, entertainment, game shows, animation & children’s and reality TV.

• TV Equipment & Facilities Hire We have an inventory of production equipment to not only support our own productions, but those of independent producers. This combined with the inven-tory of our partners and suppliers ena-bles us to offer filming equipment; sound & lighting equipment; digital screens, TV edit suites and sound recording booths

• TV Marketing & Distribution We offer television marketing and distri-bution solutions for third-party produc-tions.

Additionally we work with local and inter-national independent producers to dis-tribute their projects in East Africa along-side production sponsorship and product placement consultancy.

• PRODUCTIONS • BRAND ENTERTAINMENT • LIVE & TV PRODUCTION SERVICES

• ENTERTAINMENT MARKETING & DISTRIBUTION

• LIVE CLUB CARD

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Events

Sterling Quality Live Sterling Quality Live creates and devel-ops original works as well as producing licensed local and international content, under its various live entertainment brands spanning musical theatre, con-certs, plays and festivals.

• Live Production Services• We provide services to producers, crea-tive services companies and profession-als that require creative and production expertise in delivering world-class enter-tainment in a live setting. • Our services include: creative concepts and scripting; artistic direction; talent booking and co-ordination, sound and lighting; photography and video; cos-tumes and equipment hire and produc-tion management.

• Live Entertainment Productions• We create and develop original works alongside producing licensed local and international content, under our various live entertainment brands spanning musi-cal theatre, concerts, plays and festivals: • • Silver Stage Musicals: our flagship

live entertainment brand, launched in November 2002, with over ten produc-tions to its credit specializing in the production of premium original and licensed world-class musical theatre and concerts. •

• Plays Direct: our straight-plays brand, launched in 2007, specializing in the production of original plays as well as licensed international works, to satisfy a growing demand for entertaining and well-produced plays.

• • Gentlemen In Concert: our second

most successful live entertainment brand, specializing in the production of unique music concerts since 2006, featuring men from different profes-sional backgrounds.•

• Leading Ladies Live: specializes in the production of unique music concerts since 2007, featuring women from different professional backgrounds.•

• Classical Concert Series: this live entertainment brand is a pioneer in fusing classical music with contempo-rary music of all backgrounds since 2008. It features local and internation-al classical musicians in an intimate and uniquely designed experience.

Sterling Quality Events produces and oversees every element necessary to making your event a success.

We are a total event production and man-agement resource, working with some of the most talented and highly respected vendors, producers and directors in the industry to challenge traditional event production standards by creating and ex-ecuting events that inspire, motivate and amaze guests and audiences.

• Corporate Events We help companies access the power and prestige of the performing arts by devel-oping ideal entertainment packages to suit their business objectives, marketing initiatives and communication strategies.

Clients can rely on us to handle everything from strategy to execution for launches and anniversaries; dinners and cocktails;

galas; brand entertainment events; exhi-bitions; teambuilding and incentive and recognition events.• • Private Events We believe that people love having a good time. We deliver good times!

Our private events enable individuals, families and friends to share treasured moments and memories together at wed-dings and engagements, birthdays, cele-brations and anniversaries.

We take care of invitations; logistics; crea-tive and content development; talent and entertainment; creative media; set design and themed décor; sound and lighting; flo-ral and gifts and food and beverage.

• Creative Media Our Creative Media Team offers pre-event, event and post-event communica-

tion solutions that help companies and brands to leverage a variety of media in creative ways that deliver and reinforce their messages.

Our visual experts comprising of graphic designers, videographers, photographers and presentation specialists collaborate with our clients to deliver exceptional meeting content in an engaging and cap-tivating way through: message branding; pre-event messaging; on screen commu-nications; video storytelling and coverage; printed messaging; digital photography; post-event messaging; wide-screen pack-age and smart phone event apps.• • Signature Event Productions We develop and produce our own signa-ture events, offering discerning lifestyle, epicurean and cultural events enthusiasts bespoke experiences, while giving adver-

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tisers and sponsors a unique opportunity to reach this lucrative market in meaning-ful ways.

Our signature event brands include:

• Vista Nites; a culturally-themed din-ner dance event brand that promotes music, food, dance, décor and dressing from the Caribbean-Latin American re-gion.

• Epicurean Series; a calendar of events that brings together business leaders with celebrity chefs to enjoy the very best in food and drink culture across Kenya and the region.

• Signature Event Marketing We offer event marketing solutions that enable advertisers and sponsors, to tap into our lucrative target market and mem-bership base of consumers that we deliv-

er annually through our signature event brands and digital platforms.

Our marketing solutions include produc-tion sponsorship and advertising; cor-porate hospitality and VIP experiences, onsite activations, sampling and lead gen-eration.

• Events Club Card Subscribing to the Sterling Quality Events Club Card gives guests unrivalled benefits across our signature event brands.

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• CORPORATE EVENTS

• PRIVATE EVENTS

• CREATIVE MEDIA

• SIGNATURE EVENT PRODUCTIONS

• SIGNATURE EVENT MARKETING

• EVENTS CLUB CARD

Talent










Sterling Quality Talent is a one-stop-shop for the talent needs of companies and in-dividuals under three main divisions.

• Sterling Quality Talent Management & Literary Agency

We represent writers, actors, directors, musicians, facilitators, voice-over artists, MCs alongside fashion models and media personalities. We are source of fresh and engaging talent.

We work with casting directors, agents, producers, event managers, distributors, advertisers, publishers and media net-works to supply them with the best and most relevant talent for their productions, events, advertisements, programmes and publications.

Our services include booking and con-tracting; casting and general manage-ment.

• Academy of Theatre, Film & Television Arts

We are an independent talent develop-ment and training institute dedicated to launching and developing the professional careers of aspiring actors, performers and creatives in the theatre, film and television industries.

We develop and run programmes deliv-ered through evening, weekend, holiday and short courses and workshops that uniquely combine theory with practice under experienced and practicing faculty.

Our programmes include; Presenting for Television; Writing for TV and Theatre; Acting for TV and Theatre; Vocal Training; Personal Branding and a Youth Holiday Academy.

• Corporate Performance School We offer corporate human capital consul-tancy and training programmes in asso-ciation with the Serenity Group, that are designed to develop presentation and communication skills for professionals in the public, private and non-governmental sectors.

Known as the Corporate Performance, it is offered to individuals and organizations as one-to-one coaching; in-house pro-grammes and public programmes.

We work closely with voice specialists, movement and body language practition-ers, personal branding consultants, film and theatre directors, actor and television presenters, to offer compelling and prac-tical content for the overall optimum per-formance of the organization from a com-munications stand-point.

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Our courses and workshops include: work-place and personal communications skills; presenting to the media; personal brand-ing; public speaking; presenting to live au-diences; physical presence and body lan-guage; voice training; executive coaching; conference presentations and role play and forum theatre.

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• TALENT BOOKING & CONTRACTING

• TALENT DEVELOPMENT PROGRAMMES

• CORPORATE TRAINING

Retail Marketing Sterling Quality Live Sterling Quality Live creates and devel-ops original works as well as producing licensed local and international content, under its various live entertainment brands spanning musical theatre, con-certs, plays and festivals.









Sterling Quality Retail Marketing better known as SQRM, is a full-service market-ing and communications services agency specializing in shopping centre and retail marketing, offering end-to-end services to retail property owners and managers, ad-vertisers and merchants.

• Retail Advertising & Experiential Mar-keting

Our retail advertising and experiential marketing service is available to advertis-ers, merchandisers and event producers, keen on investing their marketing spend in effective campaigns in the three key re-tail areas:

• Media: Our retail media options are im-pactful and virtually unlimited. We have unique expertise in reaching shoppers and can provide advertisers with tools including media production and the

planning, buying and deploying of our wide array of media and experiential marketing options: food court media; sky banners; interior media and spec-taculars; exterior media and spectacu-lars; car park media; digital spectacu-lars; print and digital media and retail audio

• Space: Our client malls provide the physical, high traffic space ideal for brand activations, launches and gener-al advertising. •

• We work with brands and companies to accomplish a variety of experiential marketing and promotional opportuni-ties:

• product events; product promotions; filming locations (commercials, TV & features); meetings and seminars; concerts and parties; lead generation;

pop-up displays and exhibitions.

• Sponsorship Opportunities:• Advertisers who have a specific market

in mind, will find our sponsorship op-portunities very effective. •

• Regardless of the target market, we work closely with consumer brands to build world-class custom retail pro-grammes, properties and events such as: fashion; holidays; teens and young adults; mums and women; children; sig-nature events and festivals and shop-per amenities.

• • Retail Property Marketing Advisory We understand the needs of retail prop-erty owners and managers, allowing us to implement effective marketing manage-ment systems to protect their interests, by bringing together all elements of centre

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management to increase market-share and footfall.

Our marketing solutions are at all times commercially-focused and designed to achieve quantifiable results which deliver a return on your investment.

Our knowledge of retail marketing prac-tice enables us to work autonomously on your behalf or in concert with your mar-keting team.

We are supported by quality suppliers and partners who are similarly skilled in retail property marketing and understand your requirement for value-for-money, as we provide services in: research; business planning; monthly reporting; branding & positioning; promotions and event man-agement; advertising and PR manage-ment and customer service training.

• Merchant Marketing Advisory Services Our Merchant Marketing Advisory Team services work directly with merchants to help them with marketing efforts to drive traffic through their doors, by taking ad-vantage of our experience, scale and lev-erage.

Our services to merchants include: shop-per communications; events & special promotions; website development & dig-ital apps; E-Mail and SMS marketing and customer service training.

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• RETAIL ADVERTISING & EXPERIENTIAL

MARKETING

• RETAIL PROPERTY MARKETING ADVISORY

• MERCHANT MARKETING ADVISORY

• CUSTOMER SERVICE TRAINING

Our Promise










To Consumers & Audiences: Our Promise: • Produce exceptional media and enter-

tainment experiences, encounters and memories through our brands and re-lated businesses.

• Provide excellent customer service that presents opportunities for greater engagement with our brands and relat-ed businesses.

• Continuous innovation and extending the boundaries (even breaking the rules) of creativity in presenting new media and entertainment experiences.

To Businesses & Advertisers: Our Promise: • Present a selection of quality media

and entertainment brands and relat-ed businesses across all current and emerging media platforms, to enable them reach their target markets and audiences.

• Avail a happy and captive target mar-ket and audience, eager and disposed towards their marketing messages be-fore, during and after enjoying our en-tertainment experiences.

• Develop customized and innovative media and entertainment-based pro-duction, events, marketing and cus-tomer engagement solutions for their internal and external customers and brand communications.

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Get Your Share of Happiness TodayEverybody deserves some happiness and we pride ourselves in delivering happiness to our customers, employees and shareholders every day.

Give yourself and your company a break today, by connecting with us and finding out how we can make happiness work for you. We are waiting to hear from you.

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www.sterlingq.com The Sterling Quality Company Limited

a majority Kenyan-owned and operated enterprise.

A : 8 Downhill Court, Riara Lane, Nairobi. P : P.O. Box 10216 – 00100, Nairobi. E : [email protected]

T : +254-20-263 10 86 M: +254-703-647-947

Sterling Quality

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