Steps in Thesis Writing

7/31/2019 Steps in Thesis Writing

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STEPS IN THESIS WRITING

Dr.T.Vanniarajan,

Reader,

Department of Business Administration,

N.M.S.S.Vellaichamy Nadar College(Autonomous), Madurai.

6/28/2012 1Dr.T.Vanniarajan, Reader


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1. Selection of function Area (optional)

2. Selection of particular subject

3. Selection of particular unit

4. Selection of particular concept or issue

5. Select the title



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7. With the help of previous research work

11. Identify the research gap

6. Identification of research problem

12. Draw the proposed research model

10. Identify the research problem

9. Make a spiral binding

8. Collect the reviews from both hard & soft journals



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13. Identification of Research objectives.

14. Formulation of methodology

a. Research Designb. population

c. Sampling procedure

d. construct developmente. collection of data.

f. framework of analysis.

g. limitations

h. Chapterisation.



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Title Selection

1. After the collection of reviews.

2. Refer the various titles and its references

3. See are you impressed by any one of the title

4. Consider the title focus on the research problem

5. Verify this title is innovative

6. Try to minimize the length of the title.



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Example1. Customers satisfaction in banking industry

6. Linkage between service quality and loyalty in banking industry: An

empirical study

2. Services marketing in banking industry

3. Banking Industry: A customers perspective.

4. Service quality in banking industry

5. Antecedents and consequences of service quality in banking industry

7. BANK SERV: A tool for evaluation.

All are developed by reviewing of literature6/28/2012 6Dr.T.Vanniarajan, Reader


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After Title Selection

1. Read the related reviews

2. Write the review of literature in recentpast3. Classify the literature reviews based on the

focuses.

4. Arrange it in any order as you like.

5. You may feel some research gap.

6. Identify the research gap.

7. If not, search the gap is in Indian context.



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Example

Title Related to Service Quality in Banking

1. Write the reviews related to core service quality2. Write the reviews related to modern service quality

3. Write the reviews related to online banking service quality

4. Write the reviews related to customer satisfaction.5. Write the reviews related to service loyalty

6. Write the reviews related to link between above said

aspects one by one

7. If direct and indirect linkage is misses ( research gap)

8. You may focus on that area by generating Research model



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Conceptual Framework

1. Identify the concepts used in your study2. Based on the proposed research model

3. Write meaning, definitions, components and

measurement of each concept.4. Complete each concept with the variables

included in the present study

5. Use your review of previous studies for thewrite up.

------> Contd



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6. All definitions , components and

measurement should be properly cited and

foot note.

7. Verify the total concepts in the study, whether

it is fully covered or not.

8. If ok, then stop.

Name this chapter as Conceptual Framework.



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Example: Research Model

Internal

External

Service quality

Customer

satisfaction

Service

fairness

Customer

loyalty



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Number of Concepts generated in the

RM

Internal Service Quality

External Service Quality

Service fairness Customer satisfaction

Customer loyalty



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Hypothesis generation

Generate the Hypothesis related to

1. Inter relationship in each concepts

2. Relationship between the concepts

3. Cause and effect relationship between concepts

4. There is no compulsion of writing hypothesis

5. If you are willing, try to minimize the number of

hypothesis by giving generalized statements.



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Example

HN-1

: No relationship between variables in each concept.

H N-2 : No association between the profile of respondents and

their view on various components

H N-3 : No Significant impact of independent variables on

dependent variable.

H N-4 : Hypothesis related to the direct and indirect flow.



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Preparation of Questionnaire



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1. Preliminary considerations

2. Decide on question content

3. Decide on response format

4. Decide on Question wording

5. Decide on Question sequence

6. Decide on physical characteristics

7. Pretest, revision and final Draft

Steps in QuestionnaireDesign



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PROPOSED

RESEARCHMODEL

CONCEPTUAL

FRAME WORK

OBJECTIVES

OF THE STUDY

write the questions

Response format



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Read theRelatedReviews

Identify theresearchgap

Design and

Draw theresearchmodel



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COMPONENTSof researchmodel

Identification

ofcomponents

/concepts

To be used

Find the flow Arrange in a form

of flow chart



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Profile of

respondents

Servicequality intelecom

Customerssatisfaction

Example: Service quality and behavioral

intention in telecom industry.

Behavioral

Intention

Word of mouth

Price sensitivity

The usage

complaining

Behavior



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Conceptual frame work

No of concepts inthe study. Service quality. Customersatisfaction.Behavioralintention.



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Determine the scale of measurement : SERVQUAL Or SERVPERF

List out the variables by review of literature

Take the First concept / service quality

Determine the final variables included to measure Service quality

in the present study and its measurement in a form of false

Mention the Reference form which the variables have been drawn

by citation and write Foot Note



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Providing service as promised.

Service in solving the problem.

Performing service right the first time.

Maintaining Error- free records.

Informing customers about service performance.

Providing prompt service to customers.

Willing to help customers .

Employees readiness to customers request. ------> contd

Service Quality Variables


S i Q lit V i bl


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Prove trust worthy among employees.

Customers feel comfortable interacting with employees.

Knowledgeable employees.

Up-to-date equipment.

Visually appealing facilities.

Neat and professional appearance and approach of employees.

Communication material.

Individual attention.

Convenient operating hours.

Understanding of personal needs.

Employees have the best interest at heart

Service Quality Variables

Increase the number of variables by reviewing more literature6/28/2012 24Dr.T.Vanniarajan, Reader


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Measurement of Customer Satisfaction

Price

Speedy service

Variety of service

Accessibility

Response on consumer request

Personal attention

Knowledge of staff

Value added services

Problem banking services



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Measurement of Customer Loyalty

Extremely satisfied

Extend the operations

Suggest to others

Proud to be customer

Understand personal needs

Loyal to the provider



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Response format

Binary Comparability Rating

What responseyou expect formrespondents

Yes or No Ranking Marks

Nominal data Ordinary dataInterval data

Determine the scale of data6/28/2012 27Dr.T.Vanniarajan, Reader


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Read objectives and conceptsrelated to each objective

Determine the responseformat

More than one format may be used.

All left to your choice and also

for further analysis of data .

Best format of response is intervalscale of data since the scope of

application of statistical analysis is wider.



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Are you satisfied: Yes/ No

If yes / No Binary response

Data in nominal scale

Draw the frequency table

Shows the number of Satisfied / Dissatisfied

Example of expected response

S. No Number of respondents Total

Attitude Male Female

1 Satisfied

2 Dissatisfied

Total6/28/2012 29Dr.T.Vanniarajan, Reader


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If you ask the respondents to rank on the basis of satisfaction on A to E

Rank may be 1 to 5 (A,B,C,D,E)

Data in ordinal form

Draw the frequency table Shows the rank on A to E

S. No Product

s

Number of respondents mentioning Rank Total

1 2 3 4 51 A

2 B

3 C

4 D

5 E

S. No Products Mean Rank U StatisticsMale Female

1 A

2 B

3 C

4 D

5 E6/28/2012 30Dr.T.Vanniarajan, Reader


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If you ask the respondents to rate the given product on the basis of satisfaction

Det. the number of attributes related to A

Det. the Scale of measurement ; Likert 5 p.t. scale

Data in interval scale

Test the reliability : Cronbach alpha

Confirm : Alpha is > 0.60

Find mean score of each item or all items among therespondentsFind Std. DeviationFind coefficient of variationExplain

Dont proceed the

distribution of

respondents on five point

scale

Proceed the computation process

Find mean score of included variables and correlate with other variables by usingstatistical tools

Respondents V1 V2 V3 V4 V5

R1

To

Rn



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Reliability Test

To test the degree of explanation made bythe variable in each construct

Overall Reliability

Cronpach alpha

Cut off Value >.70

If not includevariables or

increase sample

size

Content Validity Convergent validity

Confirmatory factor analysis

By AMOS or LISREL - 8

Cut off value Compositereliability

Average

Variance

extracted

Standardize

d factor

loading

>0.60

t-statistics of

standardized

factor

loading are

significant at

a maximum

of 5 percentlevel

>0.5 >50.00percent

If not, increase the variables

or


Flow chart plan for


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Flow chart plan for

Draft

Questionnaire

Introduction

Have you visited a fast

food outlet in the last

month?

Which of these outlets

have you visited?

Have you even visited a

fast food outlet?

How frequently have you

visited these outlets?

Why did you decide tovisit these outlets?

Did you eat on the

premises or did you carry

out?

What is your reaction to

the onpremise eating

accommodations?

Did you eat in car, take

home, or what?

Do you plan to visit a

fast food outlet next

month? Why?

Why have you even

visited a fast food outlet?

When last visited?

Why not visited last

month?

Yes No

Carry out

On premise

Yes

No

6/28/2012 33Dr T Vanniarajan Reader

Steps in Thesis Writing

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