Stepping into the Digital Age - TIBCO Softwaremarketo.tibco.com/rs/221-BCQ-142/images/TIBCO...

@TIBCO #DestinationDigital

Stepping into the Digital Age


:Our Panel

Martin Gill, Vice President, Research Director, Forrester ResearchMartin serves eBusiness & Channel Strategy Professionals. He leads the development of Forrester's digital business transformation playbook, which focuses on how firms must rethink their business strategies to compete in the digital age. Martin covers digital and eBusiness maturity. @martinjohngill

Andi Azzolina, Director, Shared Development Services, JetBlue AirwaysAndi leads the software development, enterprise architecture, middleware, data warehouse and business intelligence teams for JetBlue Airways. Andipartners with IT and business executives on corporate strategy and linking IT strategy to corporate goals. She leads the implementation of transformational enterprise data and integrations platforms to enable key business capabilities and reduce IT costs, and she also manages the development, delivery and support of enterprise platforms and applications. @AndreaAzzolina

Maryssa Miller, Head of Digital Commerce, JetBlue AirwaysMaryssa is currently the head of digital commerce for JetBlue Airways Corp. She has over 15 years of digital experience working for other leading brands such as 1-800-FLOWERS.com and Scholastic. Maryssa holds a B.S. in Business Administration/Marketing from the State University of New York at Albany and a Master of Science in Direct and Interactive Marketing from New York University, where she has also served as an adjunct professor.

Michael O’Connell, PhD, Chief Analytics Officer, TIBCO SoftwareMichael is the Chief Analytics Officer at TIBCO Software, developing analytic solutions across a number of industries including Financial Services, Energy, Life Sciences, Consumer Goods & Retail, and Telco, Media & Networks. He has been working on statistical software applications for the past 20 years, and has published more than 50 papers and several software packages on statistical methods. @MichOConnell

[Moderator] Rob Zazueta, Director, Digital Strategy, TIBCO Software Rob is Director of Digital Strategy, providing thought leadership and concrete advice for TIBCO's customers as they embark on their journey toward the digital transformation of their business. Rob's career has spanned across business development with an emphasis on technical integrations and channel partnerships, technical sales and support, web application design and programming, and online and social marketing. @rzazueta


:Webinar RecordingToday’s webinar is being recorded and a link to the recording will be emailed to all webinar registrants.

Have a Question?Submit your questions using the Q&A panel on the right side of your WebEx application.

Upcoming RoundtablesFor your convenience all registrants of today’s roundtable are auto-enrolled.

Housekeeping


:Agenda

• Setting the Stage with Market Research

• Panel Q&A

• Audience Q&A

• Wrap Up and Next Steps

Digital Maturity Demands CollaborationMartin Gill, VP, Research Director

@martinjohngill

You need a digital strategy…

27%Of firms have a holistic digital strategy.

48%Of firms have a limited digital strategy.

21%Of firms have the right people setting strategy.

16%Of firms have the skills to deliver.

68%Of executives say functional boundaries inhibit their digital maturity.

Digitize your business strategy.

© 2016 Forrester Research, Inc. Reproduction Prohibited 15

We plot four levels of digital maturity

Differentiators

Collaborators

Adopters

Sceptics

Leveraging data to drive customer obsession.

Breaking down traditional silos.

Investing in skills and infrastructure.

Just beginning the digital journey.

© 2016 Forrester Research, Inc. Reproduction Prohibited


Forrester's Global Business Technographics Marketing Survey, 2015, n=227

Digital Maturity Equals Business Growth

Differentiators

Collaborators

Adopters

Sceptics

11%

9%

7%

6%

Three times as likely as Sceptics to show double-digit growth.

Half show double-digit growth.

Most show moderate growth.

The most likely firms in the sample to be shrinking.



Forrester's Global Business Technographics Marketing Survey, 2015, n=227

Collaboration is King

Differentiators

Collaborators

Adopters

Sceptics

42%

27%

3%

0%

“Marketing and IT are strategic partners in

developing technology solutions to help us win,

serve, and retain customers.”


forrester.com

Thank you

Martin Gill+44 (0)[email protected]@martinjohngill


:

Q: What does Digital Business mean to you?

Panel Q&A


:

Q: What are the business requirements that are driving the transformation to Digital Business?

Panel Q&A


:

Q: What are the technology requirements that are driving the transformation to Digital

Business?

Panel Q&A


:

Q: Talk about the importance of cloud in Digital Business transformation.

Panel Q&A


:

Q: How does one go about measuring their Digital Business transformation at different

stages?

Panel Q&A


:

Q: In thinking about JetBlue’s path to becoming a Digital Business, what are the business drivers for change and how has IT needed to change to

respond to these needs?

Panel Q&A


:

Q: What other examples of Digital Business transformation have you see? What new

applications and service offerings have been made possible as a result of these

transformations?

Panel Q&A


:

Q: Speed to market and experimentation are the cornerstones of Digital Business transformation.

Talk about the importance of innovation.

Panel Q&A


:

Q: What is your advice for someone looking to start the transformation to a Digital Business?

Panel Q&A


:Audience Q&A

Submit your questions using the Q&A panel on the right side of your WebEx application.


:Join us for the next roundtable in the

Destination Digital series!

For your convenience all registrants of today’s roundtable are auto-enrolled.

Thursday, February 25, 11am CET/EST/PSTEnabling Your Digital Business Through APIs

Thursday, March 3, 11am CET/EST/PST How IoT Analytics can Drive Competitive Advantage

Thursday, March 17, 11am CET/EST/PST Moving To Cloud? Here’s What You’ll Change And Why

Wrap Up and Next Steps


:Read Forrester’s report on

“The ROI of Digital Business Transformation”

A link will be sent to all webinar registrants

Wrap Up and Next Steps

Share Your Feedback!


:


Thank You for Joining Us!

Stepping into the Digital Age - TIBCO Softwaremarketo.tibco.com/rs/221-BCQ-142/images/TIBCO...

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