Stephen Sumner

A personal overview

Background I am a powerful brand & business

marketing, eCommerce & eBusiness

specialist.

Through results I am recognised by my

peers as a highly effective brand &

business marketing high achiever who

enables change & delivers growth. I have

key experience within multiple market

sectors, including International exposure &

delivery. I work with company board

leaders who are looking to leverage brand

equity & grow an integrated multi-channel

strategy. I help them stay focused on a

combination of realistic opportunity

development, combined with 'hands on'

measurable delivery. I am a classic

starter/finisher I 'Get Things Done' and

deliver tangible results.

Career Highlights Sears plc (Olympus Sports) – General

Manager UK & Europe

Sock Shop – Operations Director

Constables Footwear Ltd – Managing Director

N Brown plc – Group Head of eBusiness

Marketing Innovation Group – Founder &

Strategy Director

Sculptz inc - Interim CMO

House of Bruar – Interim Home Shopping

Director

Current

Moda in Pelle – Interim Marketing &

eCommerce Director

PowerTable Sports – Non Exec Director

Key Achievements

Growing revenues of 40% YOY growth.

Reduced marketing CPA by 20%

Grew direct commerce (mail order & web)

from 10% to 45% of business mix within 9

months.

Reduced operational cost by 25% and CPA

by 20%

Sales & Marketing revenues of

$240m

Responsible for $40m marketing

budget

60% Year on year improvement in online/offline sales and revenue.

Grew the e-mail distribution

product e-MSG to 5th

largest by volume in the UK

Successfully sold the business to a division of

‘Goldman Sachs’ in 2009

eCommerce represents over 50%+

of N Browns business today based

upon the same strategy and

platform.

Developed and implemented global web platform

(multi-lingual)

What people say

“Straight-forward. No compromises. Unequivocal. Tells it like it is.

If you want to make something happen in your business, and you

want it to stick, talk to Stephen” – Mark Reynolds CEO Catalyst

UK.

“Stephen is highly customer centric and passionate about digital. He is a

pragmatic and highly creative operator in the digital space. A very

personable and engaging individual which makes working together a

pleasure. With a highly flexible approach to 'getting things done' - Sean

Barton Head of Digital HSBC

“Stephen has been at the forefront of innovation in retail, home shopping and e-

Commerce for over 25 years. Always creative, positive and enthusiastic, Steve

has a keen eye for the application of technology to multi-channel retail and in my

experience delivers this with the integrity and respect required to build long-term,

mutually profitable relationships” – Tom Fothergill COO Kitbag.com

“Stephen's services were retained to reboot a mail-order direct-to-

consumer business to an e-comm enterprise. His ability to simplify the

massive coordination or marketing and image focus was superb” –

Tom Schultz VP Product Development Sculptz.