Stephen Dunn, the Guardian

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1 From Publisher to Platform Stephen Dunn, Guardian News and Media 1 How being open is changing the Guardian 1

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The Guardians journey from Publisher to Platform.

Transcript of Stephen Dunn, the Guardian

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From Publisher to Platform

Stephen Dunn, Guardian News and Media

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How being open is changing the Guardian

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We started a long time ago:

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Swine flu

Keyword page

Twitter updates

Content partnerships

Audio

Video

Open platform API

Live blogs

Comment

Mobile siteApps

Newspapers

ebooks

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To secure the financial and editorial independence of the Guardian in perpetuity. To promote freedom in the press and liberal journalism globally.

To become the world's leading liberal voice.

To secure the financial and editorial independence of the Guardian in perpetuity

To promote freedom in the press and liberal journalism globally

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Open Web Principles

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2009

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• “A cool URI ... does not change” (Berners-Lee 1998)• 1.5 million resources redirected to new scheme

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1. Permanent

http://www.flickr.com/photos/fstorr/

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2. Addressable★Resources are “about” something - ready for the social

web.

★We live in “the age of point-at-things” (Coates 2005)

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★ Multiple routes to content

★ Tagging drives discovery

3. Discoverable

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4. Open

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Results...

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3,750,000

7,500,000

11,250,000

15,000,000

18,750,000

22,500,000

26,250,000

30,000,000

Sep 2005 Oct 2006 Nov 2007 Dec 2008

Uni

que

Use

rs Pre - project

First release

Final ReleaseSite traffic growthUnique Users

50MM

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...“How I stopped worrying about my website and learned to love the whole internet.”

Matt McAlister

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The Open Strategy

OPEN IN

Bring in data and apps from the Internet

OPEN OUT

Enable partners to build applications using Guardian content and services for other platforms

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"Our most interesting experiments lie in combining what we know with the experience, opinions and expertise of the people who want to participate rather than passively receive.”

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Jack Shenker - Guardian Egypt correspondent- covered the Tahrir Square revolution

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The Open Strategy

OPEN IN

Bring in data and apps from the Internet

OPEN OUT

Enable partners to build applications using Guardian content and services for other platforms

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The Open Platform

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The suite of services enabling partners to build applications with

the Guardian

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OPEN IN

Bring in data and apps from the Internet

OPEN OUT

Enable partners to build applications using Guardian content and services for other platforms

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CONTENT APIA service for selecting and

collecting content from the Guardian

for re-use

DATA STOREA directory of

useful data curated by Guardian editors

POLITICS APIOpen database of candidates, voting records, constituencies, election results,

live data on election day

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Mutualised news!

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Mutualised news!

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Mutualised news!

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DATA STOREA directory of

useful data curated by Guardian

editors

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POLITICS APIOpen database of candidates, voting

records, constituencies,

election results, live data on election day

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POLITICS APIOpen database of candidates, voting

records, constituencies,

election results, live data on election day

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<OBLIGATORY DOGFOOD SLIDE>

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WIDEN YOUR CUSTOMER BASE

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OPEN INBring in data and

apps from the internet

OPEN OUTAllow partners to build applications using Guardian

content and services for other

platforms

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A framework for integrating 3rd

party applications into the Guardian

MICROAPPSSimple REST/HTTP framework allows lightweight development

Applications proxied for performance

Apps generally hosted in the cloud, allows hot deployment into production

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A framework for integrating 3rd

party applications into the Guardian

MICROAPPS

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What could I cook?

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Open for Business

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3 Tiers of access3 Revenue models

Keyless: Take our headlines. You keep associated revenues.

Approved: Take our full article content, but with an advert. Guardian keeps ad revenue, you keep rest-of-page revenue.

Bespoke: Take, reformat, augment our content Revenue model to be negotiated. Combination of Media, Fees, Downloads.

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Bringing it together

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App showcase

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From publisher to platform

Seeking massive growth, but no longer only broadcasting content on the website

User/partner engagement & contribution onJournalismdatasoftwareapplicationsrevenue and ads

Support developers and partners with data and APIs,need scalability, reliability, speed

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Join us!http://www.guardian.co.uk/open-platform

twitter: @openplatform

@cuica (me)

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