S T E P H A N I E E. H E I N T Z M A N

JUNIOR ANALYST / STRATEGIST

stephanie.e.heintzman@gmail.com � 647.980.3696 � https://stephanie-heintzman.bitballoon.com

     

S O C I A L • M E D I A

https://ca.linkedin.com/in/ stephanieheintzman

@seheintzman

https://klout.com/#/seheintzman

S K I L L S

Analytical Software: SPSS; SAS; Microsoft Office - Excel

Research: high level quantitative and

qualitative experience – ad-hoc analysis; analysis of variance; bias;

causation; central tendency; correlation; multiple comparison

techniques to interpret multi-factor experiments; questionnaire design;

regression; RFP; significance; sampling; t-tests; tracking and metric

management; z-scores

Technical: Advanced MS Office – Excel (Logical Functions, Lookups

Functions, Pivot Tables, Pivot Charts, Filtering), PowerPoint, Access (SQL,

Report, Queries, Forms), Word; Adobe Creative Suite; Final Cut Pro;

CSS; Java; HTML5

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H I G H L I G H T S

• Insatiable curiosity with a love for the art of advertising/marketing • Natural ability in making abstract connections among concepts • Independently able to source, analyze and derive meaning from marketing data • 8+ years of research experience performing research and statistical analysis using

probability sampling, descriptive statistics, multivariate statistics, generic algorithms and case-based reasoning

• By identifying associations among trends, can spot affinities and develop focused promotion strategies that work more effectively than traditional one-size-fits-all approaches

• Understanding of account management from 3 years of freelancing with 18+ clients • Rational business decision-making skills supported by project management and

financial experience • International and flexible perspective from traveling across 36 countries in 5

continents

P R O F E S I O N A L • E X P E R I E N C E

Resurface Founder

Oct 2013 – Jan 2013; April 2015 - Present Worked with start-up advertising agency/ NGO consisting of 20+ marketing freelancers. Main deliverables include social media campaigns a thought leadership platform with a focus on positive change • Recruited volunteers • Lead brainstorming sessions • Presented material about the organization’s structure, brand values, and execution • Assigned and conducted in-depth research on

o [1.] Competing organizations o [2.] Target audience o [3.] Best practices in deliverable creation o [4.] Industry trends

• Created timelines • Managed all documents on a shared network (Dropbox) • Logo design using Illustrator and background images using • Social media management: www.twitter.com/resurfacegroup

 

 

S T E P H A N I E E. H E I N T Z M A N

JUNIOR ANALYST / STRATEGIST

stephanie.e.heintzman@gmail.com � 647.980.3696 � https://stephanie-heintzman.bitballoon.com

 

E D U C A T I O N

George Brown College

Strategic Relationship Marketing Post Graduate

University of Waterloo – St Jerome’s

Psychology and Economics Bachelor’s of Arts

S C H O L A R S H I P S & A W A R D S

George Brown Scholarship; Video Award of Video Excellency; Spring

Competition – First place for poetry entry Dance Prize; The Solveig Grier Trophy for school house captain; St.

Jerome’s Scholarship; Two Year Scholarship for the Arts at the Grier

School; Various Athletic Award

C O N F E R E N C E S

The Art of Marketing 2015; Hashtags, Selfies and Ice Buckets: The Myth of

Slacktivism; Social Innovation Summit 2015: Mobilizing Youth for Social

Change; December#DataThon; International Data at Risk Workshop;

PodCamp Toronto; Dx3; iab MIXX 2014; Social Media Week; Entrepreneur 101; Art of Marketing; Art of Leadership;

TEDxUofT; Waterloo Brain Camp; TEDxUofWaterloo; Toastmasters

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Various Brand Consultant/ Freelancer

Sept 2012 – Present Worked with a variety of clients in deliverable planning and execution. My recent focus is strategic planning (brand strategy). Experience also in project management, event planning, promotion, social media, choreography, video production and research. • Conducted market research to drive campaign development- develop questionnaires,

collect data, statistical analysis by and or using software) • Deliverable execution:

o [1.] Video o [2.] Social media campaigns (editorial and content calendars; wrote copy;

developed imagery with freelance photographers/graphic designers) o [3.] Events and promotional material

• Recruited additional staff for larger projects (graphic designers, sound engineers and developers), managed their timelines, budgets, and client communication

Clients include: Victoria Dobbs - IntelligentDesigner; West&Social; Smiles Africa; Boma Rescue Children Centre; NEST Africa; The Sierra Club; NATO; musicians (Tobias & the

Hectics, ThaHookUp with Anthony Wright, Tyson Coady, Maccie Paquette, Ellevan, Sylvan Sessions, Nikki Lemonbeat); the Friendly Thai; authors; and dance groups (Inamorata,

Lenny Len Productions, Sebastian Hirtenstein for the High Notes Gala- Spotlight on Mental Health); Healthy Minds

Evergreen Junior Data Analyst (co-op)

Jan 2015 – Apr 2015 • Played a hybrid role as similar to a research assistant and a strategist across multiple

departments at this environmental non-profit organization • Created corporate partner engagement' project/presentation for the Development Team • Pure research developed for measure program impact, in terms of social and financial

ROI • Developed a suggestive report on organizational structure for national impact • Supported creation of United Nation Global Compact progress report; photography;

100in1day outreach; Social media content creation Mosaic Sales Solution Team Lead/ Brand Ambassador

Oct 2013 – Jan 2014 Contract based work with the experiential marketing company to communicate memorable brand experiences to the public. • Managed teams of brand ambassadors to ensure metric goals are reached • Wrote suggestive reports using quantitative and qualitative data (i.e. engagement,

interactions, preferences)

Clients include: Coca-cola, Tassimo and Samsung